Renato Coelho Email & Phone Number

São Paulo, Brazil

Remote

Coordinated and managed the execution of projects involving content and social media strategies, website creation, and branding for more than 30 business owners, entrepreneurs, start-ups, and small businesses in the creative industry from 4 different countries, achieving significant audience growth.· Co-created, conceptualized, and supervised the creative processes to match the desired outcome.· Monitored and analyzed channel performance metrics to optimize content strategy.· Creating social media marketing plans and branding strategies· Created and executed content calendars to increase followers, engagement, and conversions.

Remote

Ganda Lab Criativo is a communications hub focused on social impact and transformation formed by women and LGBTQIA+ people. We propose strategic and customized solutions that include the development of creative strategies for advertising and branding campaigns, research, and content creation for clients like Plan International, Pfizer and UNICEF• Responsible for creating social media content strategies for clients: NGOs, Institutes and Social Business• Elaborating brand structure aspects: voice tone, key messages, editorial lines, and content guidelines• Reviewing and correcting a variety of content formats• Development of campaigns strategies focused on social impact• Elaboration and implementation of paid media campaigns in Facebook and Google Ads

Vidya is a communication agency focused on social engagement that works creating and executing strategies to promote causes and develop people and their communities. In this experience, I was responsible for developing communication projects for organizations and institutions such as Fiocruz, UNFPA, Instituto Raiar, and MPT/RS• Responsible for writing posts for social networks• Monitoring, data analysis, and performance reporting• Activation and monitoring of paid advertising campaigns on Facebook Ads and Twitter Ads• Social media analysis and content strategy

Bogotá D.C. Area, Colombia

I was responsible for managing the Marketing strategy for Americas region in coordination with 20 countries' marketing managers while supporting in the implementation of different campaigns and initiatives to drive more customers through the entire sales funnel to grow our outgoing exchange Internships and Volunteer programs.• Managing and supporting countries managers for 20 marketing in AIESEC entities in the region• Customization and implementation of Global Marketing Campaigns in the region • Facilitating spaces for Education and Coaching virtually and physically during operational visits • Supporting implementation of Regional supply and demand strategy through Marketing Campaign implementation • Creation and implementation of B2C Marketing Academy • Synergizing with Organizational Development Managers & Program responsible for providing the right support to the entities• Coordination with Global office B2C Marketing responsible for providing insights about the region's performance • Implementation of standard procedures to run Marketing role in a proper way• Managing the internal communications strategy in social media channels (Facebook & Instagram) • Creation and delivery of conferences and training spaces for educational purposes (CEO Summit, in Arequipa, Peru; Operations Summit in Bogotá, Colombia; Americas Congress - Virtual; Regional President's Summit - Virtual)• Preparation and delivery of operational visits to Puerto Rico, Uruguay, Nicaragua, Costa Rica, Ecuador, and El Salvador national offices to improve their internal process and operations.

Bolívia

Managed Social Incoming Volunteer operations in 4 Local Offices located in 4 different cities (Cochabamba, La Paz, Santa Cruz, and Sucre), delivering 184 volunteer experiences with internationals that represented a relative growth of 23% along with more than 30 NGOs, institutes and schools. • Implementation of more than ten different Social Projects across Bolivia aligned with Sustainable Development Goals• Logistic coordination and delivery of conferences for educational purposes to more than 200+ local volunteers• Implementing product development and innovation strategies to improve results• Managing international relations with other countries' responsible• Implementation of market customer research to improve customer experience• Redesign of the country brand, social projects logos, and promotional materials• Standardization of internal process for optimization and improvement of the customer experience• Represented AIESEC in Bolivia in International Congress in Egypt

Paraguay

Managed the national Marketing strategy for AIESEC in Paraguay's brand positioning and increasing the reach and growth in our outgoing exchange volunteer program. Responsible for designing and implementing marketing strategies for three different local entities in various market segments resulting in more than 100 sales that represented a relative growth of 24%.• Implementation of a market study that resulted in the update in the market segmentation strategy• Founding and structuring of two new local committees• Conducting customer interviews to improve customer experience and brand positioning • Developing and implementing the national marketing strategies both for physical and digital channels• Creating and implementing the national positioning campaign, "Paraguayos Protagonistas."• Creation and delivery of national Marketing summit• Logistic, content coordination and delivery of conferences for educational purposes to more than 50+ local volunteers• Leading a team of more than 12 volunteers from different nationalities (Brazil, Paraguay, Peru, and Bolivia) to support the implementation of national marketing strategy• Developing lead nurturing campaigns and email marketing strategies • Creating communication and content marketing strategies for national social media channels (Facebook, Instagram, Twitter, Youtube, and Blog)• Developing and implementing the virtual expansions strategy to acquire leads from markets of the country where AIESEC has no physical presence

Brazil

I was part of the content creation team of AIESEC in Brazil, being responsible for graphic content creation and video editing to publishing on social media channels.

Brazil

Part of the organizing conference team of CONAL (National Conference of Leaders), a conference that brought together all the directors of the local offices of AIESEC in Brazil with the participation of more than 300 local volunteers.As part of the communications team, I was responsible for design content creation for conference promotion to obtain more registrations from members to participate, photography, and video production during the conference and general support with logistics and materials.

Sorocaba, São Paulo, Brazil

Responsible for managing the Social Media channels of more than 5 clients, executing activities of redacting and proofreading, content planning and Ads Management

Sorocaba, São Paulo, Brazil

Photography and editing of people, portraits and events

Sorocaba, São Paulo, Brazil

Intern in the support center of the university. Responsible for providing technical support for teachers in informatics lab, with audiovisual equipment, sound, and light control in the auditorium, as well as providing general assistance to students and teachers, and filming/photography of events.

Bachelor'S Degree, Communication, Journalism

Technical, Informatics For Internet

English Language And Literature, General