Responsible for development of forecasts of future consumer behavior and of the underlying beliefs, desires, motives and needs. Clients such as Ahold, Philips and KLM use these forecasts as frameworks for strategic innovation.

Responsible for the translation of forecasts of future consumer behavior into concepts for meaningful new products services and/or policies.

Partly responsible for forecast development for clients like Living Tomorrow (partners of the office forum), NS Stations Retailbedrijf and Rabobank.

Responsible for coaching bachelor design students at the faculty of Industrial Design Engineering who are learning to apply the Vision in Product design (ViP) innovation method in the course PO3 'Design Driven Innovation' (DDI); Co-coordinator DDI; Coach Business Culture Technology (BCT); Lecturer Context and Conceptualisation (ViP module)

Responsible for creating a line of water purification products for the international consumer market, based on the technologies which Norit used on an industrial scale. Activities include all aspects of the industrial design profession such as user research, trend analysis, ideation, concept sketches, material/colour selection, sourcing of producers and creating marketing materials.

This project was about balancing the thin line between road legality and lightness of the D8 sports car. The project resulted in a redesign of the doors, side view mirrors and bonnet. The doors weigh less than a kilo each, yet can withstand a sideways impact of 1,500 kgs. The redesign was finally implemented in 2013 in the D8 GTO!

Responsible for writing a comprehensive feasibility study for Optelec on the development of a pocket computer for blind people, which included a Braille reader. Responsible for the design of a movable arm with instrument panel for Dental Ergonomics, specialist in high-end dental equipment.