Roann Benjamin Slabbert Email & Phone Number

Johannesburg Area, South Africa

In my current position as a Senior Marketing Manager at Discovery Bank, I provide strategic guidance to a cross-functional team, overseeing the development and publication of digital advertising materials and mailers, lifestyle articles, and social media posts to advance campaign objectives.In this senior leadership capacity, I manage the roll-out of Discovery Bank’s organic social media campaigns across Facebook, Instagram, LinkedIn, Twitter and YouTube. As such, I have full oversight of digital advertising and provide copy and creative direction to digital advertisements.Furthermore, I monitor, track and report on the efficacy of social media content utilising content management systems such as Sprinklr and Google Analytics.Selected accomplishments include:• Launched and managed Discovery Bank’s unique and tailored newsletter: ◦ Redesigned the repetitive newsletter template, introducing an augmented content development strategy by segmenting the target audience based on business objectives and service requirements to create personalised newsletters. ◦ Subsequently, elevated our opening and engagement rate; delivering exceptional results above industry standards.• Guaranteed high ROIs by updating and maintaining a holistic overview for calendar content development and roll-out and ensuring content development strategies are closely aligned to key business objectives.• Cultivated and sustained strategic partnerships with stakeholders within the marketing and campaign teams, ensuring the strategies aligned to corporate objectives and supported one another, as well as mitigated the reoccurrence of duplicated efforts.• Maximised the reach and interaction of social media campaigns by integrating data-driven insights into the roll-out of future campaigns.• Recipient of an award in recognition of the support, mentorship and strategic guidance I have given to both new and existing team members.

Johannesburg Area, South Africa

Johannesburg Area, South Africa

During my tenure as a Content Manager, I coordinated the workflow of teams to ensure content was distributed during peak periods and via appropriate channels.Leading the project management activities, supervised content development and manged the publishing lifecycle for all online and emailing campaigns. This included overseeing the creative briefing, CMS page and HTML template development, audience segmentation, QC, content/mailing scheduling and performance reporting.Additionally, I had full oversight of the SMS content management lifecycle, from inception to reporting; such as managing the segmentation of the key demographic, the distribution of SMS’s to target audiences and reporting on the efficacy of SMS campaigns.Selected accomplishments include:• Audited content development, across multiple channels, reviewing both the standard of quality and the compliance to best practices. ◦ Consequently, identified areas of improvements following audits and QC inspections to determine suitable enhancements.• Designed the Global View Calendar, a company-wide repository for content distributed across various channels.

Johannesburg Area, South Africa

During my initial tenure at Discovery Ltd., I was promoted through roles of increasing scope and responsibility.My final promotion culminated in my position as Marketing Manager for Content Marketing. In this capacity, I directed content development across multiple departments, coordinating the workflow of internal and external consultants as well as managing a 10-member team of internal content creators, freelancers, and contract and retainer suppliers.As an integral team member, I had full oversight of creating and distributing content across multiple channels (email, mobile. newsletter, online, social media). Moreover, leveraging data-driven insights, I was able to develop engaging and well-positioned content for the company’s external communication.Selected accomplishments include:• Steered both the creative ideation and strategic planning sessions, preparing Discovery’s annual global content calendar. ◦ Met with various stakeholders to understand their business objectives and incorporate the content plans of Discovery’s multiple business lines.• Partnered with the Head of Social Media to establish content standards and best practices for content development of integrated campaigns across multiple social media platforms.• Collaborated with the Head of Content Marketing to maintain a standard of quality and adherence to best practices in content development by managing the content publishing lifecycle utilising content management systems.• Conceptualised, designed and deployed The Discovery Content Hub, a central holding area and company-wide blog storing the lifestyle content of eight different business lines.• Spearheaded content creation for Discovery’s newsletter, overseeing the consolidation of each brand’s individual newsletter into one single brochure, The 1D Newsletter. ◦ Subsequently, tailored newsletters to the interests of nine unique audiences.• Served as project consultation, liaising with multiple departments across various disciplines.

Johannesburg Area, South Africa

In my role as Head of Language Practitioners, I managed a 10-member, multi-disciplinary team of Language and Product Experts and supervised content development for each business line.Reviewing key data to anticipate the brand’s needs and business objectives, I could formulate compelling content to boost brand awareness. I also administered multiple budgets and retainers for contract, freelance and internal resources.Selected accomplishments include:• Identified areas of improvement, piloting process enhancements by centralising resources and standardising processes, style guides and language policies.• Steered language training programmes within various departments, consistently evaluating training courses to deliver on key marketing objectives.• Developed and led high-performing team, leveraging a leadership style highlighting each team member’s unique competencies.• Initially appointed as Administrative Assistant, following significant contributions and positively impacting operations, I was awarded multiple commendations and promoted to a senior leadership capacity, within one year.

City Of Johannesburg, Gauteng, South Africa

As the Workflow Manager, I assisted the Head of Language Practitioners in managing a 10-member Language Practitioner team, assigning workloads and controlling project schedules. Additionally, I supervised administrative and project planning duties.Selected accomplishments include:• Implemented processes to streamline briefing, development and delivery of all language and content-related projects.• Met with stakeholders from various departments and levels to pre-empt business needs and ensure timeous delivery on upcoming projects.• Project managed the content needs for the redesign of the entire Discovery website, spanning across eight different business units.• Collaborated with stakeholders in designing and launching Trend – a unique marketing content management system that included workflow streams catering for all briefing and sign-off processes, including content briefing, stakeholder sign-off, compliance management and legal approvals.

Cape Town Area, South Africa

Cape Town, Western Cape, South Africa

Bachelor Of Arts (Hons), English Studies & Professional Writing, English Language And Literature, General

Certificate, Introduction To Web Design

The course is designed to equip the learner with all the skills needed to create websites – from planning to deployment. Areas of focus.

Professional Diploma In Digital Marketing, Digital Marketing

Certificate, Writing For The Web

This course covered the principles of web writing. A large focus was on learning to shape online content to help online visitors find.

Certificate, Integrated Branding And Marketing

An intensive marketing course with a focus on brand awareness and integration. On completion, I had to demonstrate an understanding.

Matriculation, Math, Biology, Science, Home Economics, Afrikaans 1St, English 1St

Professional Diploma In Digital Marketing, Digital Marketing

Bachelor Of Arts, English Studies, English Language And Literature, General