Robert (Rob) Eddy Email & Phone Number

Develop and implement continuous negotiation and KPI merchandising plans with the account teams to demonstrate agency’s achievements and reinforce daily value to clients. Lead the entire accounting, finance, project management functions of the organization with a geographically dispersed workforce of 85+ employees across the US and Canada. Serve on the leadership team and maintain oversight of multifaceted financial operations including financial statement preparation and detailed narrative analysis. Spearhead strategic planning, client contract management, profit optimization strategies, and staffing efficiency enhancement initiatives to elevate overall operational efficiency and financial performance.Act as trusted CEO advisor/partner and influence critical business decisions for consistent profitability and growth by providing insights on client-specific and company-building strategies. Led major business turnarounds with the CEO including overhauling shared services function, as well as revitalizing the Canadian operating unit to fulfill emerging market needs.Created an opportunity scorecard to align potential investments with available resources, focusing on optimizing risk and return profiles for pursuing new business ventures.Introduced management reporting process to enhance unit profitability analysis through in-depth evaluation of individual client engagements and provide detailed insights into resource allocation and optimization.

Established the financial consultancy from the ground up comprising a diverse clientele from the non-profit and advertising agencies. Leveraged vast industry knowledge and expertise to consult on process auditing, interim management, fractional CFO services, FP&A, exit planning, ERP selection and implementation, articles of organization, and operations support. Optimized financial performance, streamlined key processes, and achieved synergies across three offices of a Michigan-based advertising agency by overseeing consolidation of operations and finances. Successfully eliminated a material reporting error in financial statement of a non-profit client’s business one week after system analysis; conducted in-depth assessment and collaborated with external CPA to remediate multi-year issue. Designed and implemented a comprehensive data-mapping strategy for a cost accounting platform for a leading advertising agency, focusing on enhancing financial tracking, cost analysis, and budgetary oversight.Undertook a short-term CFO assignment and successfully presented accurate financial results to the Board of Directors within 3 weeks which demonstrated proficiency in financial management practices.

Served on the executive team and acted as corporate finance subject matter expert on all aspects of accounting and finance operations for a 5 member team. Managed company’s critical external partnerships such as investment banks, legal teams, commercial banks, IT service providers, and Certified Public Accountants (CPA) to support strategic corporate objectives. Instrumental in expanding the company’s footprint and building strong reputation across Portland, OR by overseeing dedicated outreach and marketing efforts.Overhauled an underperforming financial operation that lagged three months in reporting and lacked forecasting capabilities by instituting management accounting processes that now effectively manage and value media placements for over 1,500 renowned brands across more than 250 client relationships.Key contributor in driving significant business growth, boosting company’s balance sheet scale by twofold, and increasing market dominance in the United States’ largest market, New York City by actively participating in 3 major acquisitions.Improved organization’s financial capacity and achieved 300% increase in credit facility by strategically enhancing credibility of the Controller’s office and reinforcing commercial banking relationships.Leveraged advanced leadership acumen to steer and guide key stockholders through a valuation and recapitalization effort that focused on increasing value for shareholders and included the selection of an accredited external CPA partner.Negotiated partnerships resulting in the equitable division of revenue from opportunities exceeding $1M in fees.Mentored entry-level finance team with a focus on instilling fundamental business principles and imparting essential workplace skills to young professionals.

Launched a venture focused on leveraging intellectual property and e-commerce in real-time, proximity-based mobile advertising, successfully presenting the business plan and IP bundle to secure new investors. Led a key project from initiation to completion involving spearheading the adoption of a cloud-based ERP solution (Oracle Fusion) for Billups, Inc.Achieved recognition for innovation by gaining admission into the inaugural class of the Wayne State University Law School Patent Clinic for a novel product idea involving GPS-enabled pay-by-phone parking for hyper-local advertising.

CFO for a high-caliber team of over 20 professionals that managed and supported end-to-end accounting, financial, IT, operations, and legal functions of the $150M+ organization comprising 175 employees across 7 US Offices. Entrusted with multiple leadership responsibilities including overseeing the generation of SEC 10-K submissions and streamlining daily operations of the 15-member purchasing department to sustain annual procurement of $125M+ in third-party goods and services for General Motors. Facilitated creation of annual plan and presented it to Interpublic’s global CEO/CFO.. Achieved a 30% increase in revenue base by overhauling dealer sales efforts and utilizing the agency’s car sales attribution metrics and annual performance evaluations to negotiate higher staffing fees from General Motors (GM) Corporate Marketing, leading to significant business turnaround and market share growth.Elevated GM Corporate revenues by transforming field offices into dealer sales organizations and streamlining the sales strategy toward premium, high-value propositions; fostered a culture of ownership and continuous learning within the sales process while equipping the team with the tools for sustained success and full-value realization.Facilitated company’s strategic initiatives including planning and executing two company mergers, introducing two general ledger systems, establishing two accounting offices, and driving significant corporate growth by opening a new 40K sq. ft office in downtown Detroit. Executed a meticulous line-item cost-reduction program comprising phase-out of KSE’s in-house digital unit within a 60-day timeframe, with all affected employees securing new positions, that boosted profit margins and drove excellence.Recognized as the sole candidate transitioning from VP of Finance to a high-profile CFO role and playing a key role in aligning new revenue streams with profit expectations to position Kaleidoscope among top 2% of Interpublic agencies.

A Top 50 U.S. bank based upon deposits. Now headquarted in Dallas, Texas

An independent unit of IPG. Detroit's largest full service agency.

Organizational Behavior

Executive MBA program at the Chicago Booth School of Business Completed organizational behavior section titled “Essentials of Effective.

Master Of Business Administration - Mba, Marketing And Finance

Activities and Societies: Beta Gamma Sigma•Graduated with honors from the MBA program, April 2003 (emphasis in Marketing/Finance)

Bachelor Of Arts (Economics), Economics, Accounting, Finance And Communications