My focus at BrandTrends is to create insightful and exciting dashboards using the highest quality market research data on the sentement of a huge database of brands.I design, create and update all of the regular report along with specialised dashboards for our clients so they can exactly how their brands are percieved in markets across the group.

I worked freelance as a BI consultant under the name Miora Services. My purpose was to help work with businesses to allow them to make strong decisions and outperform their competition by empowering them with data, specialising in PowerBI dashboards.I am based in the UAE but we work with clients both locally and remotely across the globe.I worked with clients on the technical aspects of their requirements, using existing or creating new data pipelines to automate processes and build dashboards that summarise complex financial datasets to be used for effective decision making.

• During COVID after recognising that Excel based reporting was becoming outdated, I introduced and implemented PowerBI to the UK business, starting from a blank slate, I successfully converted all the Excel based reporting into PowerBI, creating over 150 dashboards in the process• I am the youngest person with a managerial role in the department and I manage the BI team dedicated to creating new dashboards requested by teams from all around the business as well as acting on feedback for the dashboards that are currently online • After creating all the initial PowerBI dashboards, I then set up the ETL process using Adverity and Azure based SQL servers which now automatically updates 95% of the dashboards on the PowerBI platform daily• Trained over 100 sales team members as well as various key stakeholders around the business in how to use PowerBI creating user guides and doing tutorials over Teams• I am leading a Data Driven Sales Project to enable the wider use of data and predictive models when it comes to better execute our sales strategies with one of the models being used to predict where we need more renewable qualified installers to support the transition from gas boilers to fitting heat pumps which is one of the company’s key strategic pillars

• Sole person responsible for analysing all the claims data from the company’s two loyalty schemes• Building data models for every major loyalty incentive to calculate personalised targets for all of installers signed up to our loyalty scheme alongside profitability evidence for approval from the rest of the business• Annually calculating the movement of every installers tier based on the claims they have achieved with the business• Updating monthly loyalty reporting where accuracy was paramount as the entire sales teams targets were put against the numbers in the report• Capturing fraudulent claims activity and providing evidence to help the business reclaim lost revenueAnalysing performance of offers and incentives to build and improve the next set of offers

• Managed the forecasting of all supported promotional activity within the business ensuring correct financial and production information was outputted to factory• Created the overall budgeting process for one of the company’s subsidiaries• Updated and circulated sales reports to the marketing department and the company directors for use in day to day business decisions• Assisted the web team with converting the data into a useful format and helping analyse the data they generate from the website’s analytic tools• Was free to create the process and format of any new reports as was required by the business• Worked with departments across the business to produce accurate reports using internal data or sales data from the company's partner retailers

• Working to tight deadlines during month end and year end with the biggest responsibility being calculating and posting the company’s rates and gas accruals• Explaining to auditors the postings I was responsible during the year to the Financial Accounts• Reconciling transactions between the parent and its entities purchase ledger, sales ledger and loan accounts• Solely responsible for reconciling store cash delivery, collection invoices and credit notes• Creating the annual forecast for two of the smaller entities within the group

• Used Excel to build different financial models for purposes such as forecasting the costs of business contracts, validating costs and tracking the progress of approved invoices, the benefits of which saved the company £100k+ pa• Obtaining management approval for the processing of monthly invoices and Performance Scorecards for critical business suppliers• Team activity tracking for the completion of Computer Based Training, annual leave and collating all necessary information for the monthly team meeting pack