Heading up the 2nd largest sales channel in the UK, responsible for all business areas within Sony CE business (TV/AV, Audio, Imaging & Mobile). Leading a team of National Account & Channel Marketing Managers to achieve key sales and marketing success in-line with corporate ambition.

Responsible for driving the Sony TV/AV business in John Lewis & Argos Sainsburys

Responsible for transforming the Argos Home Appliance business for the most exciting and ambitious brand in the CE space.

Responsible for transforming the John Lewis Home Appliance business for the most exciting and ambitious brand in the CE space.

Responsible for driving all aspects of the Home Appliance business within Comet.

During these 5 years I was responsible for the development and continuing success of independent accounts in the South East of England. Managing a £25m+ account base, dealing with core independent retailers and key accounts such as Harrods, Selfridges, HoF, Bentalls, Sevenoaks Sound & Vision.

Successfully co-ordinating the roll out and launch of the first Samsung Shop in Shop Concept and subsequent roll out of the format to other stores.Successfully devised and launched new merchandising programme, including segmentation & targeting of UK retail stores, encompassing a CRM programme for store managers and staff.Managing new merchandising agency and permanent merchandising staff.Ensuring merchandising and training programmes along with display projects are managed within SEUK retail budget.Delivering a range of consistent display projects across differing product categories and retail channels.

Development and execution of coordinated CRM activity programme: Planning and co-ordinating all aspects of activity from; initial data cleanse, customer segmentation and targeting methodology through to final execution.Creating and implementing personalised B2B promotional activity for over 8000 accounts.Running a number of parallel CRM activities across a variety of trade channels.Liaising with commercial teams and suppliers to ensure pricing and margin aspirations were maintained. Member of Brand Review Team responsible for transformation of B2B brand to B2C Developing research objectives and methods, planning, audience selection and conducting consumer research.Developing branded displays and packaging range; including sourcing, design and proofing.Organising and co-ordinating direct mail campaign in accordance with corporate marketing plan.

Organisation and participation at a number of trade and consumer shows. Planning and execution of co branded (Virgin) event at Glastonbury. Assisted the planning and execution of promotional activity for both the Twinings and Jacksons brands.Handling all brand related customer enquiries. Liaising and assisting with sales force requests.