● Senior Product Manager / Product Marketer bringing software products to life. Create and drive global digital marketing campaigns across the IBM Analytics product set. Own marketing & product strategy, vision, requirements, pricing, GTM and every element of delivering the final solution to the marketplace and creating awareness of the offering.● Strengths: Building trust and collaboration, asking tough questions, product training/mentoring, sales & field marketing support, and inhaling the technical knowledge to do the job. ● Best at: Listening to the thoughts, opinions, challenges, and viewpoints of the customer and distilling that information into actionable business opportunities. ● Fluent in: Learning any topic that comes my way and adapting quickly to meet the needs of the business.● SME in: GTM strategies, product management & marketing, data integration/governance, requirements management, and software development best practices. ● Culture fit: One that moves quickly to capitalize on opportunities, has a big vision, provides freedom and flexibility to be creative, has startup philosophy, is customer focused, and enjoys a bit of chaos. ● Philosophy: Show, don’t tell. It's easy to tell teammates what you want done, but far more successful if you build a shared understanding of the goal and a clear definition of success.Core CompetenciesProduct Management & Leadership Product Marketing Portfolio & Project Mgmt. Go-To-Market Strategy (GTM) Analyst RelationsCompetitive AnalysisPricing & PackagingRequirements Management Product BrandingSales Enablement & Support Agile MethodologiesContent AuthoringDigital Marketing SEO, Paid SearchLead Generation▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ What drives me: Hearing a customer describe a problem they can’t fix and you can! Bring. It. On. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬