Continuously driving the personalisation & optimisation roadmap with internal & external stakeholders to drive ongoing improvement in KPIsWorking across the UK Trading, Analytics and UX team for data-driven ideation of potential strategies & solutions to improve the onsite experience for our customersSupporting Business service teams in the scoping and implementation of features from the overall roadmapEducating the wider team on the use of technologies available to us - including Salesforce Commerce Cloud, Zmags and ContentSquare

Managing the set up of Multivariate Tests using Qubit to deliver incremental uplift in conversion and revenueSupporting in the delivery of a major site upgrade - introducing a responsive platform and improved customer journeyCreating a roadmap for the ongoing optimisation & personalisation on the website

In April 2015, I took on the role of Website Manager for ELC. Whilst some of my roles & responsibilities carried over from my time on Mothercare, I took on some additional responsibilities at this time.• Daily Monitoring & reporting of the KPIs. (checkout funnel; bounce rates; sales; cart abandonment; etc.)• Working with the design, brand & marketing teams to develop and implement campaign changes and visual improvements to the website• Working with User Experience Manager to improve and optimise the customer journey• Implementing key brand landing pages on site in collaboration with buying teams & brands• Manage onsite categorisation of products.• Implementing & optimising product recommendation strategies through third party provider• Researching upcoming Demandware releases, looking for opportunities to leverage upcoming platform improvements in order to improve both the front & back end of the web sites• Overseeing the Mothercare & ELC Marketplace operations, working with the Operations manager to explore new opportunities and improve the offerings on the current platforms• Supporting colleagues on the Mothercare Web Team

For almost 4 years, I worked on the Mothercare team and over time my role grew as I learned and developed through this period. In my time on the Mothercare website, my responsibilities included:• Overseeing the merchandising and product setup on Tesco, eBay & Amazon Marketplaces in line with business activity (where possible)• Overseeing merchandising on the Mothercare Mobile websites & app• Monitoring ratings on eBay, raising any potential issues with customer service to ensure defect rate is kept low, and feedback scores remain consistent• Created a method used to implement sale preview events on the websites for select groups of customers• Work with the Trading and Merchandising teams to decide what products to feature on banners for maximum customer engagement• Running AB Tests on content to determine effectiveness of messaging and banners• Planning & co-ordinating the launch of campaigns & promotional activity on site, ensuring the site is up to date and in line with the marketing calendar• Monitoring and reporting on the performance of the homepage and key landing pages, using Coremetrics• Working with key suppliers and brands to create content and landing pages to best showcase their range• Managing & optimising the onsite search functionality to reduce failed searches where possible• Maintenance the online store finder and customer facing delivery propositions during peak• Testing new functional developments, raising defects where necessary.• Monitor competitor activity for executive presentations

This was part time employment to support myself through my education. The main role was the picking of customers’ orders from the shop floor, ensuring the best product possible was selected for the customer. However, I was also involved in the organisation and maintenance of the product sequencing to ensure the most efficient route around the store, taking into account any seasonal or permanent changes of product locations