• substantially increasing annual online revenue from £50k per year to over £1.2m per year and email newsletter subscribers from 6,000 to over 120,000.• improving online communication by introducing an email contact cycle and social media strategy, both targeting existing members and potential new leads.• generating high quality leads through Facebook advertising, Google AdWords campaigns, landing page optimisation and social media campaigns• establishing a content marketing… Show more • substantially increasing annual online revenue from £50k per year to over £1.2m per year and email newsletter subscribers from 6,000 to over 120,000.• improving online communication by introducing an email contact cycle and social media strategy, both targeting existing members and potential new leads.• generating high quality leads through Facebook advertising, Google AdWords campaigns, landing page optimisation and social media campaigns• establishing a content marketing strategy through the implementation of new blogs.• conducting all online marketing activity including the creation, execution and testing of email marketing campaigns, harnessing the power of AI.• giving the organisation a voice online and heightening its profile by proactively managing social media channels.• developing and managing a number of new WordPress website projects for internal and external clients.• contributing to the Trust's new website design and its content, ensuring it is optimised for usability and ecommerce.• increasing online sales by optimising the shop's design and content using Shopify.• analysing website usage statistics with Google Analytics.• managing a team to help the organisation grow online revenue. Show less

• increased online revenue by driving traffic to eCommerce website through advanced pay-per-click advertising techniques (using Google AdWords and Bing Adcenter) and search engine optimisation.• the website revenue increased by 70% to over £2 million in first eighteen months of trading.• generated high quality sales leads for the company’s investment arm through highly targeted pay-per-click advertising and landing page optimisation.• these leads resulted in sales of over £1.5… Show more • increased online revenue by driving traffic to eCommerce website through advanced pay-per-click advertising techniques (using Google AdWords and Bing Adcenter) and search engine optimisation.• the website revenue increased by 70% to over £2 million in first eighteen months of trading.• generated high quality sales leads for the company’s investment arm through highly targeted pay-per-click advertising and landing page optimisation.• these leads resulted in sales of over £1.5 million for the company’s investment department.• realised a return on investment of £15 for every £1 spent through Google AdWords.• improved conversion rates for sales and lead generation whilst reducing acquisition costs by testing website content and advertising copy.• worked closely with external companies to co-ordinate website testing objectives and implementation.• contributed to all online marketing activity including the creation, execution and testing of email marketing and social media campaigns.• analysed website usage statistics with Google Analytics, Microsoft Excel and Clicktale to identify areas of improvement and provide empirical evidence for management to aid decision making.• managed the company’s eBay and Amazon shops and all associated sales activity, generating sales of over £600,000. Show less

• solely responsible for handling every aspect of the business including creating and running the company’s eBay shop and eCommerce website• conducting all marketing activity via designing promotional emails, Google AdWords campaigns, conducting search engine optimisation and harnessing social media• ordering and despatching stock in a timely manner and communicating with customers and suppliers

• creating and running the company’s eBay shop• improving and maintaining the company’s existing website• implementing Google AdWords and the sending of regular email newsletters as part of the company’s online marketing strategy