Rob Beightol Email & Phone Number

Develop long and short-term strategies for product lines and coordinate tactics to effectively accomplish corporate goals for specific lines.Uncover unrealized opportunities in the market to match current products to needs or modify and develop new products to satisfy trends.Oversee lead nurturing program to increase overall conversion rates of prospects and provide materials based on behavior of individuals or groups.Work in conjunction with various data firms, lead generators, and media houses to create effective ways to constantly keep brands and products in front of target audience.Examine specific target markets for growth potential and develop multi-faceted approach for promoting products to the market.Expand dealer incentive programs to build loyalty within the network and encourage dealers to promote products and services using unique vehicles.Develop web-based programs that allow dealers to customize marketing materials to meet the needs of local markets.Expand the reach of product lines by expanding the sales channels in which products are offered.Analyze internal processes for quoting and pricing in order to streamline procedures and lead to a more satisfying customer experience.

End-user lead generation, development, and follow-through processesMulti-distribution channel development and managementCreating and managing incentive programs to influence decision makers and accelerate growth rate of channel partnersDevelopment of communications programs that motivate target audience and lead to measurable actions that result in significant return on investmentMarket analysis including tracking of competitors and benchmarking specific actions in order to enhance overall presence in select marketsStrategic planning that leads to targeted initiatives that provide both short and long term benefitsBrand and gap analysis that expands product offering throughout distributor networkUse of wide range of electronic "touch" points that provide relevant information in real timeIntegrated marketing and sales campaigns that seamlessly pull orders from user prospects through distributor networkLeading, managing, and developing inter-departmental teams to continually improve processes and increase productivityDevelop and maintain promotional plans designed to motivate associates by expanidng boundaries and rewarding successCreate "virtual" sales calls where inside sales group can effectively present vital information quickly to top decision-makers

Oversaw in-house creative department for $600 million corporation to ensure that products and services were showcased in a professional manner.Managed staff of nine, including marketing coordinator, market and sales analysts, communications manager, graphic designers, and inside sales team.Formulated marketing strategies and developed strategic initiatives for the corporations's multiple brands, product lines, and sales channels.Developed programs to successfully promote products into vertical markets like construction, energy, mining, food, and pharmaceuticalsDeveloped a prospect database for use extensively in direct contact programs with decision makers and influencers in a variety of industries.Produced various direct-to-user promotional pieces including targeted mail, opt-in email campaigns, product registration programs, and needs assessment offersSupported sales force by devoping integrated markewting and incentive programs for use by extensive distributor network.Developed and maintained $3M annual research and communications budget.Coordinated public relations projects for human resources and investor relationsManaged printed commodity process with vendors across North America.

Mba, Marketing

Bs, Marketing