RSA America brings an advanced hyper-targeted mobile couponing platform to the indepenent grocer. Paired with our analytics services the effect can have an enormous impact on the bottom line! RSA enables local grocery stores to compete with the mega chains such as Kroger and Safeway.Our goal is to increase same store sales by targeting your most avid customers and incrementally increasing their revenue spend every time they enter the store.RSA specializes revenue growth and marketing optimization. RSA will review your existing marketing efforts and integrate in our powerful mobile solution. Consolidation of marketing efforts is integral to lasting success.www.rsaamerica.com

While working as a consultant at Alvarez and Marsal I was fortunate enough to work with some of the world's largest retailers both physical and virtual. Working closely on both .com and in store side and doing omni channel projects for fortune 50 companies provided me with 1st had exposure of the difficulties involved with the changing face of retail.

I created a Consulting firm for small businesses while a senior at Wharton. My company focused on unifying content through different channels for small business, print, website, and social media. The design was to create a unified message through all channels in which customers could be reached. This multi-channel marketing proved to be very successful in driving in traffic to small businesses. Integrated Facebook store front apps as well as introduced many geo-social aps to promote viral sharing.I also worked with larger companies that used my expertise in target marketing strategies through the Facebook Ads tool. I developed a strategy to identify customers that would be most interested in a specific product, and how to segment those potential customers by those who interacted the most with digital ads. I formulated a matrix that would allow ads to be run to most interactive customers in the most cost efficient manner.

Worked as a TA and assisted MBA/undergraduate student teams and professors with social media campaigns Trained clients as well as students about web design, social media platforms & strategies for capturing more revenue Suggested targeted marketing strategies for 8-10 companies

Oversaw development of online sales & marketingCreated marketing initiative