Rob Booth Email & Phone Number

Park City, Ut, Us

North Chicago, Illinois, Us

Employs exceptional analytical skills to assess and develop clinical, financial, and market strategy models for payers. Rigorously drives formulary placement of products and negotiates contracts with confidence for Government Payers, Managed Care Organizations, Pharmacy Benefit Managers, Group Purchasing Organizations, and Hospital Systems. Develops and executes product positioning including pull-through and push-through initiatives, to drive optimal business outcomes. Knowledgeable in a wide range of therapeutic areas including buy and bill, injectables, medical devices and traditional pharmaceuticals.• Directs and manages regional and national market access for a portfolio of branded products, (37) across 7 therapeutic categories.• Serves as market access lead and subject matter expert for all brands calling on Managed Care Organizations, Pharmacy Benefit Organizations, and IDN’s including Envision Rx, Intermountain Health Care, Select Health, Health Plan of Nevada, Blue Cross of Idaho, Magellan Rx, PEHP, Blue Cross Blue Shield of MT, and ID/MT/UT/NV Medicaid.• Assesses, develops and executes contract opportunities and strategies to improve and preserve formulary access; negotiates and maintains contracts to ensure product availability.Key Accomplishments• 2019, President’s Club Award• 2019, HIRC Best In-Class Account Manager Award• 2018, HIRC Best In-Class Account Manager Award• 2017, Outstanding Leadership Award

Dublin, Coolock, Ie

Managed and directed all sales efforts across multiple regions including CA, OR, WA, AK, AZ, TX, NM, UT, CO, ID, MT, WY, ND, SD, NE, and IA producing $100 million in sales annually. Coached and developed leadership team on building culture and developing people, holding teams accountable, recruiting/hiring, total account selling, competitive selling, regulatory/compliance, and disease/product knowledge. Collaborated with cross-functional teams including Sales Leadership, Managed Markets, MSLs, Marketing, Operations, and Compliance to drive market share growth and execute managed care pull-through strategies.• Hired, trained, and developed a team of 8-10 Sales Managers and 70-100 Sales Representatives.• Created and implemented marketing strategies and prepared the sales team for successful product launches.• Built and enhanced relationships with Key Opinion Leaders (KOLs) and top customers within the region.• Managed an annual promotional budget of $1-3 million and ensured fiscal responsibility across sales activities. • Led 3 separate regions through 2 major integrations utilizing change management skills to address retention, layoffs, performance, differential resourcing, and acquisition of new markets and new leadership teams.• Defined and built a regional culture to align priorities and create a unifying vision.• Utilized differential resourcing to maximize sales and drive results.Key Accomplishments: • 2013, President’s Club Win • 2013, Nominated for the Regional Director of the Year Award • Developed/promoted 19 sales representatives and 7 sales managers to elevated positions• Managed 12 successful product launches• Developed new hire “On-Boarding” system that was implemented across the entire Western Area.

Recruited, trained, led and motivated a team of nine Specialty Sales Representatives promoting Campral, (alcohol dependence), Lexapro, and Namenda in the Rocky Mountain Region.• Successfully identified market opportunities and challenges and developed specific action plans for field implementation to ensure success and drive market share.• Developed the selling skills, territory management, product knowledge, and lateral leadership skills of each team member, motivating them to drive regional business results and develop as future leaders.Key Accomplishments: • 2006, improved Specialty Team ranking from 24/25 to 9 /25• Drove Top 25% divisional rank for Campral first year of product launch• Developed 4 Specialty Representatives on team to Divisional Sales Manager positions

Collaborated with Senior Sales Management, Marketing, Sales Administration, Compliance, Human Resources, Sales Training, Managed Care, Institutional Sales, and Long-Term Care to deliver field applicable programs.• Led the instruction of new and tenured sales leaders in a classroom environment, developing strategy and content; including RST I/II, Delivering Business Results, Demonstrating Personal Leadership, Developing Human Capital, Enhancing Sales Effectiveness, Emotional Intelligence, and competency-based interviewing.• Delivered 700+-hours of platform time in training environment• Developed and executed 15 Assessment Centers with Senior Field Management to select Divisional Sales Managers and Regional Sales Trainers.Key Accomplishments• 2004, Manager of the Year• Evaluated and developed 100+ new Divisional Sales Managers and over 50 new Regional Sales Trainers

Hired and led a team of 10 sales representatives covering Colorado and New Mexico, focusing on sales skills, territory management, product knowledge, driving business results and achieving professional goals. Key Accomplishments• 2004, led a team of 10 sales representatives to improve ranking from 39/56 to finish 10/56• Developed and assisted in the promotion of 3 territory representatives to specialty representative positions

Successfully sold and promoted pharmaceutical products to primary care and specialists throughout assigned territory.Key Accomplishments• 2000, 2001, Finished President’s Club, top 40%• 2001, Selected as Field Sales Trainer for the Division