As Head of Media, and SLT member, I led LiveScore Group’s media strategy and rapid growth. Key achievements included the successful establishment of a comprehensive content team, integrating written editorial, video production, and social media departments to deliver diverse and engaging storytelling. In addition, I oversaw the end-to-end management of UEFA Champions League media rights, strategically positioning LSG as a prominent player in the global sports media market.My role also included the establishment and development of the PR and comms department, achieving unparalleled success and securing multiple industry awards that underscored the company's excellence and innovation. This accomplishment significantly elevated the profile of LSG and its senior leadership, positioning the organisation as leaders in the sports media industry. Simultaneously, I crafted and executed a highly effective global internal communications strategy, unifying LSG's corporate narrative and fostering a stronger organisational culture.

As Head of LiveScore TV, I steered a transformative period marked by the successful creation of a cutting-edge live streaming product. Through strategic vision and effective leadership, I played a pivotal role in establishing and managing live rights agreements, ensuring the seamless delivery of content to a global audience.

As the Commercial Director at LiveScore, I led a transformative era of growth and success, delivering a doubling of revenue in just two years. I successfully forged strategic partnerships that expanded LiveScore's reach and influence, whilst simultaneously building new account management and ad operations departments to optimise client engagement and operational efficiency.

As Head of Business Development at Weve, I achieved notable success through the establishment of a thriving programmatic advertising business, positioning the company at the forefront of digital advertising innovation. Additionally, I spearheaded impactful commercial partnerships for O2 Wifi, contributing to the expansion and monetisation of the network across the retail landscape.

As Group Head at Weve, I established the company's fastest revenue growth team, driving exceptional financial performance. Additionally, I managed the development of an independent agency sales team, contributing significantly to Weve's strategic positioning and revenue expansion.

As Partnerships Manager at Weve, I built a fast-growing gambling client business, fostering lucrative digital advertising partnerships. I also led the introduction of numerous new brands, expanding the company's client base and reputation as a leading innovator in the mobile advertising data industry.

As Head of Sales at the Racing Post, I delivered significant success by building a high-performing sales and account management team, instrumental in driving revenue growth. My achievements also encompassed securing impactful commercial advertising agreements with key betting operators, contributing to the Racing Post's prominent position in the industry, while fostering a positive and collaborative business culture.

As Display Advertising Manager at the Racing Post, I successfully managed a highly effective sales team and drove substantial revenue growth through strategic advertising partnerships.

In various sales and account manager roles, I excelled by effectively managing partnerships within the sports betting sector, consistently driving growth and fostering strong client relationships.

As an office administrator for D.Young & Co, I demonstrated success through proficient management of various office support responsibilities, ensuring smooth operations and organisational efficiency.