Myself and two others were asked to help our University develop a new National Student Survey (NSS) Campaign. Our jobs were to develop a concept for the campaign and follow it through to completion. We were highly successful as the University received a higher rate of completion of the survey than any other year.

This was a live competition brief set by Identica. The brief, in short, was to establish a friendlier tone of voice for Tesco's in-store signage. The responsibilities with this experience were pitching ideas and designs to the client as well as creating a relationship between the creative team and the agency.