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Established entrepreneur and business leader specialising in sales, marketing and strategy, operating in the technology and telecoms sectors. Rob is a people focused, strategically orientated leader who is both innovative and realistic in business development and is highly experienced in building and managing teams and achieving business growth.
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Non Executive DirectorAtlas Group LondonUnited Kingdom -
Non Executive DirectorAtlas Group London Jun 2021 - PresentATLAS is a technology company focused on the digitisation of the construction sector. The focus being to reduce project inefficiencies through intelligent automation. Atlas’s AI-powered platform brings unlimited data together into a single cloud-based environment with a dynamic search engine that all stakeholders can access. -
Advisory Board MemberFindrs Jan 2022 - Present -
Advisory Board MemberAssuradata Dec 2021 - Present -
Managing DirectorHurricane Associates Ltd Jul 2016 - Aug 2022HampshireHurricane Associates is a business consultancy combining commercial acumen with entrepreneurial thinking to improve or transform the performance and financial success of organisations whose business is in the technology and telecommunications sector. We support companies seeking organic growth through better sales and marketing strategies; facing the challenges of merger or acquisition; or those building towards capitalising their business. -
Coo Europe And AfricaSyniti Sep 2016 - Sep 2020Farnborough, HampshireSyniti (formerly BackOffice Associates) are a US Private Equity owned software and services company focussed on delivering data management solutions for large corporates across the world.Rob joined Syniti to provide consultancy around supporting the management team and evolving the sales proposition and structure. This quickly evolved into him taking on the COO role and delivering the growth strategy for the region. In late 2017 the company was acquired by Bridge growth partners. -
Chief Operating OfficerAxell Wireless Jan 2008 - Jun 2015Chesham, BuckinghamshireRob joined the Axell board to develop the EMEA sales operation and to set out and implement a strategy for growth. By 2011 Axell Wireless was one of the top 3 global manufacturers of wireless coverage systems and the EMEA market leader. Axell operated a network of 16 offices around the globe, and had installed systems in some of the world’s most iconic buildings and infrastructures including the London 2012 Olympic park, the Pentagon in the USA, the Burj Khalifia in Dubai, Paris Metro, and the Eurotunnel. Approximately 85% of Axell's sales were outside the UK and the company was a proud winner of a Queens Award for Enterprise for its international achievements. In May 2013 Axell was acquired by Cobham plc for £85M. -
Divisional Managing DirectorAzzurri Communications Jul 2006 - Dec 2007NewburyAzzurri was a venture capital owned converged communications company with a turnover approaching £150 Million. This business made 16 acquisitions in a 6 year period and had a stated business strategy to continue to aggressively acquire over the coming years and take up a leadership position in the UK converged communications sector.Reporting to the Azzurri CEO, Rob was initially brought on in the role of Acquisitions Director where he worked on and successfully completed the Sirocom acquisition in November 2006. Rob then moved into an operations role within Azzurri, leading the newly formed Southern Division, taking up the role of Regional Managing Director, where he restructured the teams, consolidated operations and lead this new business unit to growth. -
Sales DirectorRedstone Communications 2001 - 2005London, United KingdomRob was brought in to lead the sales and marketing function of this FTSE listed plc which offered a broad range of SI and service offerings including; IT integration, telecommunications, ISP and managed services. Redstone had been highly acquisitive during this period and a key part of the role was to devise and implement a strategy to combine 7 discrete sales and marketing functions into a single organisation, capable of returning the business to profitable growth. -
Sales DirectorFastnet Systems Sep 1995 - Jul 2001Bramley, HampshireRob led the sales and marketing organisation at Fastnet where he focussed on growing it to become one of the UK's leading network and communications services companies, with revenues that quadrupled over 5 years. Fastnet was sold to Redstone in 2000 returning institutional investors 10 x their original investment.
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Sales ExecutiveRacal Datacom 1989 - 1995
Rob Bruce Skills
Frequently Asked Questions about Rob Bruce
What company does Rob Bruce work for?
Rob Bruce works for Atlas Group London
What is Rob Bruce's role at the current company?
Rob Bruce's current role is Non Executive Director.
What is Rob Bruce's email address?
Rob Bruce's email address is ro****@****l.co.uk
What skills is Rob Bruce known for?
Rob Bruce has skills like Telecommunications, Managed Services, Wireless, Management, Business Development, Cellular Communications, Voip, Solution Selling, Mobile Devices, Unified Communications, Mobile Communications, Sales Management.
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