Rob Walker Email & Phone Number

Prahran, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Australia

I currently partner with Creative Directors and Strategy Directors on a range of clients, where I provide the “glue” within the team. This can be everything from presentation creative, typography and design, technical production and delivery of branding, print and digital advertising, POS, OOH, corporate presentations, brochureware and signage.Key Accomplishments: • Enhance advertising capacity and outcomes for clients as an integrated project manager, studio and design manager. • “Fill the gaps” in consulting creative agencies, acting as client-facing account service where required, bringing technical experience to the conversation, and tactical execution experience to deliver assets on time, and on brand.• Direct marketing and advertising creation for smaller clients – assisting with creative development, coordination of production talent, and acting as ringmaster for contractors.

Melbourne, Victoria, Australia

Manager of Digital Learning Design team for Global Studios, Innovation in Online Learning Design for Deakin University. Management and alignment of teams of Senior Education Developers, Learning Designers, Digital Producers and Videographers. Development of Online Short Courses via University Faculties and external Industry and Professional Partners hosted on International, APAC and local University Learning Management Systems.

Dubai

After returning to Melbourne from Qatar I was offered the opportunity to help setup a remote office for a large Australian independent advertising agency. This involved all facets of setting up a company from scratch in a complex Middle Eastern location.Apart from the actual establishment of the office and the local legal requirements, I was responsible for commencing client presentations and grow a network of contacts and potential clients through the country.Key Accomplishments: • Successfully won advertising contract with Aer Lingus Airways for key retail campaigns, and digital advertising projects.• Completed numerous first round presentations following with requests for marketing services tender RFTs. • Crafted two key sales and marketing campaigns for Aer Lingus that included digital paid ad services, TV and radio, high-impact press and OOH marketing.

Doha

From contracting at AJF I was a successful candidate for an international position with Qatar Airways in Doha. Following on from my history of restructuring and realigning creative and production services, the work at QR involved starting from scratch with a division that had grown organically with no clear direction or structure.The starting point was to evaluate staff skills, equipment, workflow and implement a complete turnaround within a 6 month business plan.Key Accomplishments: • Established new online briefing requirement tracking system spanning 100+ countries to increase quality control and progress monitoring of key information, approvals, and milestones. • Championed full realignment of key advertising partnerships with agencies.• Boosted creative production with a focus on accuracy and industry best practices; championed project management excellence, crafting RFPs and RFTs. • Mentored and developed creative and production teams, managing a sizeable budget across internal and external resources.

Melbourne, Australia

SENIOR PRODUCER – CONTRACTINGAJF Partnership, Melbourne 2012 – 2013Following my digital studies and enthusiasm to move in this direction I took on a nine-month contract with AJF to apply my production and structural skills to rebuilding their digital production department.Restructured digital production services to meet the quality and volume expectations of large, national retail clients. Identified areas of growth while developing a cohesive team of designers, producers and developers. Streamlined processes for full-scope project management duties to track milestones and complete work on-time, within budgetary guidelines. Key Accomplishments: • Achieved a completely self-contained department with comprehensive digital workflows for more efficient and effective documentation, appraisals, and project planning needs. • Hired for purpose with digital designers, producers, front and back end developers.

Melbourne, Australia

I was approached by a long term associate and friend to assist with a large creative pitch for NAB Banking. Consequently we won the pitch and I immediately set about bolstering and restructuring what was a strategic marketing consultancy into a full service advertising agency. Key Accomplishments: • Managed all creative services specializing in television, print, and digital advertising campaigns.• Expanded business impact and profitability, growing top-performing team to 24, up from just 8 staff. • Successfully maintained industry-leading marketing reputation following NAB Australia Banking win. • Worked extensively with the broad NAB Business Banking teams, including Investor Relations presentations, Events, Agribanking, Private Banking high net worth customer DM gifts, invites, collateral.

Melbourne, Australia

Post the merger of Y&R and George Patterson agencies I was hired to establish a central creative studio with a coherent way of working. Working with 2 merged groups from polar opposite ends of the creative and process spectrum, I hired for the future and structured a “single way” of working… so that we could get all staff onboard.Key Accomplishments: • Led top-tier performance for a team of up to 24 professionals, including freelance creative staff, to bolster 20%+ of agency revenue; helped achieve multiple agency awards for exceptional advertising.• Maximized digital advertising production opportunities with clients and long-term strategy, restructuring agency goals toward new market trends.• Optimized software and graphics tools to expand services and ensure customer satisfaction.

Australia

Consulting to Government and Corporate Organisations on creative, process and print processes, RFP development and writing, client training via Darren and P3 Trinity.My time contracting with Darren culminated in presenting to 250 Federal Government Marketing Department Staff at the National Press Club, Canberra. My presentation title: Dont' Pay the Agency $250 per hour to do your typing for you!'

Melbourne And Sydney, Australia

From working within JWT as a senior producer, there was an opportunity to establish a semi-independent production facility to serve the current client requirements for high quality image retouching, TV titling, simple animation, and the beginnings of digital advertising production.I established Chameleon in 1999 as a resource to J. Walter Thompson with offices in Melbourne, Canberra and Sydney to provide state-of-the-art digital retouching, colour imaging and online delivery services direct the agency. • Provided task-specific design and production teams and project management for large client projects either in-house or onsite; including ATO GST Launch – 1300 pages of brochures and 750 photographic images in 3 months. • As part of the JWT relationship, travelled extensively throughout Asia consulting to the group on production and workflow issues, pre-audit preparations and business development opportunities. • During 2001 and 2002 visited Tokyo, Manila, Bangkok and Seoul evaluating and reporting on agency process and workflow status and implementation plans.• Chameleon Digital Systems Pty Ltd was sold to STW Group/WPP Group in April 2002.

Melbourne, Australia

With the acquisition of Tutcor and senior staff being replaced, I returned to production roots with JWT as a Senior Production Manager working on print design and execution for clients including Ford, Ford Dealers, Coles Supermarkets, Hewlett Packard and Ericsson.

Melbourne, Australia

I was recruited from my production background to an onsite agency servicing the Kmart Australia client.My key task was to transition the inhouse agency from the onsite environment to new facilities in South Melbourne.The major task was to employ and implement an account service team to take over liaison from production, and provide a more robust interface.I managed all contact liaison, reporting, submission of catalogue, press, radio and television quotes, proofs and final approvals.Managed the daily work in progress meetings with client and also represented the agency at all Kmart marketing review meetings.

Melbourne, Australia

I was hired by the 100-year-old typography and prepress company to lead their agency client sales team.This included implementing new technology and developing a fresh creative studio to cope with the future needs of our agency and marketing clients.Management of 30 staff, employment, costing, debtors, P&L accountability.Creative agency sales to J Walter Thompson, Mojo Publicis, Young & Rubicam and Ogilvy & Mather.Produced international creative work for Leo Burnett Tokyo – including illustration and retouching.

Certificate In Digital Marketing, Digital Marketing, Distinction

Dip, Typography And Graphic Art (Mcpga)

Completed a 3 year WIL Diploma in Typography and Design with MCGPA (now part of RMIT)