My role involves providing technical innovation across all departments, overseeing creative and operational workflows and production, monitoring attention to detail and finances, and ensuring adherence to the Optus brand and its values. As part of the leadership team, we maintain a balanced workflow with Optus marketing, non-marketing divisions, Optus' agency village, partners, and suppliers. The innovations my team have implemented include Cloud SaaS integrations for project management, scheduling, workflows, media specs, templating, QC, feed automation and delivery. These, enhanced with AI, have increased creative excellence and production speed to market while reducing administrative tasks.With print and manufacturing suppliers, I ensure ISO standards are applied for color consistency and quality control in POS, outdoor, merchandise, and experiential applications. With over 30 years of experience in both print and digital sectors within above and below-the-line agencies, I possess exceptional skills in managing creative services, design, typography, UI, animation, print production, IT, TVC, radio, and their workflows. I have had the opportunity to work with prestigious brands such as the Australian Government, Abu Dhabi Government, Woolworths, ANZ Bank, Bank West, Optus, CommBank, Heineken, Air New Zealand, Volkswagen, Audi, Sony, Samsung, Uniting, and Big W.I am passionate about my work and strive to ensure that my team and marketers deliver meticulously crafted creative solutions for outstanding results.

Advertising, branding and roll out in all mediums.

All things production for Heineken, Samsung, Reckitt Benckiser and Optus NBN.

Primarily working on the Optus rebrand, CommBank Private & Premier Banking and eftpos.Design and implement testing procedures for ISO compliance and standardisation of colours on all materials (including online/App mediums). Press checking and detailing specifications for all digital assets and documentation into guidelines. Estimation and scheduling with suppliers and agency staff for long term cost effective application.Utilising OS and local suppliers and/or client preferred suppliers.Working across all mediums - newsprint, magazine, Apps, web, digital small and large format, signage, interior fit outs, packaging, merchandise, books/collateral/stationery and plastics. Ensuring assets are created in ways designers, artists, web builders and suppliers can use efficiently and accurately within Adobe CS.Underpinning production direction is an understanding of the creative and strategic ideals. A consistent look across all items and mediums provides a great impact with the brand's initial launch and ROI.

Rebrand of a very large not for profit organisation (Uniting.org) up to internal launch stage. Thousands of assets and templates were created in consultation with Client Service, Design Directors, Strategists, Writers, Retouchers, Artists, Illustrators, Typographers, Printers and the Client.As with all major rebrands, the colour palette was tried and tested in all the colour spectrums – RGB, CMYK and Pantone values were derived to gain the best results for Australian ISO, PSO, Newsprint and Online AA Vision Impairment standards. Tests were carried out in offset print, small & large format print, newsprint and signage material.

Overseeing five large design accounts predominantly in the areas of new brands and their roll outs – Abu Dhabi, Abu Dhabi Tourism, ANZ, Australia (Austrade) and Future Unlimted. Winning a number of creative awards in different categories. Responsible for estimating, scheduling, management of employed and freelance design teams (at times up to 14 designers), work flows, client servicing, supplier and agency relationships locally and OS.In addition to the management skills required, industry-specific technical skills and an extensive knowledge base ensured deadlines, quality and profit margins were met. Covering: • Quality control;• ISO colour management standards;• All technical print-based requirements for accurate print reproduction;• Online approval work flow systems;• Flight checking and validation of print ready material;• All associated issues with reproduction and the supply of press ready for corporate, signage, event, packaging artwork, Apps, front end web production creation, Microsoft Word and PowerPoint templating;• Presentations in pdf, PowerPoint and Keynote;• Photographic shoot production, talent and image buying;• Font design and creation for print and web application; and• Multilingual translations and interpretations.Constantly sought after to assist and resolve technical print related matters and deal with client enquiries relating to supplier assessments.IT related processes and managing agency and IT suppliers in order to implement custom-tailored work flows to streamline processes and address on going issues of maintenance. Colour management, Adobe CS and MS Office high end user training for staff was also carried out on an ongoing basis.

Commonwealth Bank - Design, Clemenger BBDO - High end retouching, EKH Branding House - Head of Production, Traffic, Studio Management, IT Management, Training and Online Approval System Management. Other agencies worked in creative roles of print and web:Mojo Partners, M&C Saatchi, Ogilvy One, SRVT, Bamm+SSB, D’Arcy, Meares Taine, Matingly and FNL.Other below the line creative roles in print, web and IT:3d Media, Unique World, Picture This, Window Productions, Robert Sing Design, Harcus Design and Lettercraft.