Vice President, Individual Financial Services
Newark, Nj
Prior to joining Crump, I worked for Prudential in a series of roles. As Director of Customer Measurement Integration, I initially built and led an internal consulting group that worked with all Prudential business units (individual life insurance, property and casualty, health care, investments and real estate) to drive the use of customer data in operational decision making.As Vice President of Marketing and Customer Management, I then led the planning and analysis processes and business administration functions for the US consumer group marketing and customer management team.I went on to become the Vice President of Business Management within their individual life insurance business. The business management team was responsible for providing financial support to the organizations within individual life insurance and agency distribution including strategic planning, business case development, expense management, and operational results analysis.Roles at Prudential Included:- Vice President of Business Management, Individual Life Insurance 1998-2004- Chief of Staff to the Chief Marketing Officer, US Consumer Group 1998- Director of Customer Management, Voice of the Customer 1996-1998