Rob Carson Email & Phone Number

Burnaby, Bc

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Loungeworks Furniture Rental (formerly called Fireworks Event Furniture) is Western Canada's premier furniture rental company for the trade show, special event, banquet, hospitality and film industry. Fireworks Marketing designs, produces and manages award winning events. From sales meetings to product launches, annual general meetings to massive public events. At Fireworks we help package and deliver your message

Reported to the Sales Director of B.C , I was responsible for managing, leading and mentoring a team of 25 unionized outside and inside sales reps.Executed and monitored channel vision strategies and initiatives to support assigned individual and team sales targets for print and online verticals.Conducted regular coaching of sales team, performance managed under achieving reps. Successfully implemented a new print and online bundle package for various clients (85% conversion rate).

Reported to VP of Sales, responsible for managing the western provinces/region and the Burnaby office which included a 12 member sales, marketing, promotions and admin team.Grew region from $26 million to $35 million. Hired and trained sales reps. Negotiated media buys. Forecasting, budgeting and P&L responsibility.

Recruited by the President to relocate to EMI's Toronto/head office to set up a new division. The new division was created to provide superior service for EMI's many distributed labels.Within 2 years the number of labels grew from 30 to over 60 and revenues increased from $16 million to over $22 million.Worked closely with finance and legal dept's to determine feasibility, profitability and roi of new label opportunities. Worked with national sales, operations & distribution dept's. Budgeting, forcasting and roi experience.

Reported to the Sales Director based out of the Calgary office. Responsible for managing the Burnaby office and the BC region which consisted of 8 sales, marketing, promotion and admin staff. Held p&l accountability for sales performance across BC. Grew territory 30% to over $25 million. In addition to insuring the reps hit/exceeded sales quotas I was also directly responsible for selling to a major house account. Increased revenue at house account from $6 million to over $8 million.

Reporting to the Western Sales Director, accountable for the sales performance across the BC market, trained, managed and mentored a staff of 8 sales, promotion and administrative personnel. Grew territory from 15% of overall western region to over 20% delivering $25+ million in annual sales - worked with the staff to increase exposure and sell through of EMI product at the accounts, designed customized account campaigns, 3rd party promotions and account specific volume based incentive annual sales targets. Drove 25%+ expansion in sales to $8 million - directly responsible for all sales activities at key house account, hit/exceeded sales targets, allocated advertising/coop spends, increased product exposure at all 23 locations, secured prominent product merchandising which insured solid sell through at the #1 BC owned electronics retailer. EMI MUSIC - CANADA

Promoted and transferred to the Burnaby, BC office, reported to the Western Sales Director, directly responsible for all sales activities at a major house account. Managed the BC sales office and provided support to the 6 sales, marketing, promotional and administrative staff.Grew territory 25%+ to $21+ million in sales - by building a successful sales team, cultivating strategic customer relationships. Increased sell through of products by the development and execution of advertising campaigns, account specific programs, and insuring all product lines and return on investment was optimized. Increased annual sales from $4.0 mil to $6.0 mil at a house account/major BC electronics customer Won the industry "CMIA - Sales Team of the Year" 2 times. Met or exceeded the monthly sales target on a consistent basis.

Diploma, Business Administration And Management, General

Business Administration certificate

Business Administration And Management, General

Sales Mamagement

Business Leadership