Rob Carter

Rob Carter Email and Phone Number

Group Client Managing Director at Next 15 | Integrated Marketing Specialist | 25+ years’ experience combining Strategy, Creativity, Technology & Data | Driving growth through cross-agency collaboration @ Next 15
Rob Carter's Location
London, England, United Kingdom, United Kingdom
About Rob Carter

Over 25 years’ experience in marketing leadership roles, blending strategy, creativity, data and technology. My strength lies in seamlessly integrating multiple disciplines to create cohesive, impactful solutions that drive profitable growth across diverse client industries. 𝗞𝗲𝘆 𝘀𝗸𝗶𝗹𝗹𝘀Strong track record in pitching and converting leads into loyal clients. Skilled at identifying opportunities, connecting marketing disciplines, and creating flexible models for cross-agency collaboration.Adept at navigating complex, often highly regulated industries to spearhead award-winning campaigns both domestically and globally. High emotional intelligence and cultural sensitivity to forge strong client relationships and lead high-performing teams. Quick to master emerging fields and apply them to agency and client challenges. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀At Next 15 I orchestrated a shift from 22 loosely coupled agencies into a cohesive, integrated collective through driving collaboration leading to multiple new client opportunities. I spearheaded Next 15’s AI initiatives, establishing governance frameworks, innovation forums and product development network-wide, leading to significant efficiency and effectiveness outcomes. At Engine Group I led large award-winning influential multi-disciplinary accounts that transformed audience perceptions and drove behaviour change, whilst driving 20% YOY profitable growth. At TMW Unlimited, I grew the Infiniti Europe account to become the largest multi-disciplined digital account at TMW Unlimited within 4 years, achieving 25% YOY growth, and turned around the Diageo account from double-digit negative margins to profitable growth within 3 months of my tenure. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲AI tech, Brand strategy, Brand design, Advertising, Digital marketing, CRM, Social media, Data-driven marketing, Comms, Content marketing, Experiential marketing, Media strategy, Market research, Service Design / Human-Centred Design𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲Entertainment, FMCG, Automotive, Telecoms, Financial Services, Leisure, Media, Utilities, Transport, Retail, Public Service Broadcasting, Government and Public Sector.𝗔𝘄𝗮𝗿𝗱 𝘄𝗶𝗻𝘀CIPR Awards (x2), Caples Awards (x3), Creativepool (1 win), Effie Awards (finalist), Webby Awards (Honoree), Kinsale Sharks (Silver), Creative Circle (2 Bronze), Data IQ Award (winner), DMA Gold, DMA Bronze, IAB Creative Showcase, CMA

Rob Carter's Current Company Details
Next 15

Next 15

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Group Client Managing Director at Next 15 | Integrated Marketing Specialist | 25+ years’ experience combining Strategy, Creativity, Technology & Data | Driving growth through cross-agency collaboration
Rob Carter Work Experience Details
  • Next 15
    Group Client Managing Director
    Next 15 Oct 2022 - Present
    London, London, Gb
    Working as part of Next 15's Growth Team, I am responsible for identifying and orchestrating organic growth from existing client business across the Group's 22 agency brands including: 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲, 𝗔𝗴𝗲𝗻𝘁𝟯, 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲, 𝗕𝗲𝘆𝗼𝗻𝗱, 𝗧𝗵𝗲 𝗕𝗹𝘂𝗲𝘀𝗵𝗶𝗿𝘁 𝗚𝗿𝗼𝘂𝗽, 𝗕𝗿𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵, 𝗲𝗹𝘃𝗶𝘀, 𝗘𝗻𝗰𝗼𝗿𝗲, 𝗛𝗼𝘂𝘀𝗲 𝟯𝟯𝟳, 𝗠𝗕𝗼𝗼𝘁𝗵, 𝗠𝗕𝗼𝗼𝘁𝗵 𝗛𝗲𝗮𝗹𝘁𝗵, 𝗠𝗮𝗰𝗵𝟰𝟵, 𝗠𝗛𝗣 𝗚𝗿𝗼𝘂𝗽, 𝗡𝗲𝗰𝘁𝗮𝗿, 𝗢𝘂𝘁𝗰𝗮𝘀𝘁, 𝗣𝗮𝗹𝗹𝗮𝗱𝗶𝘂𝗺, 𝗣𝗹𝗶𝗻𝗰, 𝗣𝘂𝗯𝗹𝗶𝘁𝗲𝗸, 𝗦𝗮𝘃𝗮𝗻𝘁𝗮, 𝗦𝗠𝗚, 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺, 𝗧𝘄𝗼𝗴𝗲𝘁𝗵𝗲𝗿 and 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆.- Pivoted the network from a collection of loosely coupled agency silos, to a more integrated operation offering multi-disciplinary client solutions encompassing advertising, digital, comms, data and technology. - Drove revenue growth through lead generation, tendering and secured the group's first consortium tender win (𝗕𝗕𝗖 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀) involving multiple Next 15 brands.- Created cross-network forums, communities of practice, and secured rostered positions for agency brands on key procurement frameworks.
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  • Engine Uk
    Head Of Government Services
    Engine Uk Mar 2019 - Oct 2022
    London, Gb
    Led Engine's primary contract relationship with the 𝗖𝗿𝗼𝘄𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲Oversaw new business development and campaign output for 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 frameworksSuccessfully retained Engine's position on Campaign Solutions 2 Framework and secured new position on Communications Marketplace FrameworkOrchestrated multiple winning pitches for high-value government contracts (𝗖𝗮𝗯𝗶𝗻𝗲𝘁 𝗢𝗳𝗳𝗶𝗰𝗲, 𝗠𝗶𝗻𝗶𝘀𝘁𝗿𝘆 𝗼𝗳 𝗝𝘂𝘀𝘁𝗶𝗰𝗲, 𝗥𝗔𝗙 and 𝗥𝗼𝘆𝗮𝗹 𝗡𝗮𝘃𝘆 to name a few)
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  • Engine Uk
    Client Managing Director
    Engine Uk Aug 2015 - Mar 2019
    London, Gb
    Worked across multiple Engine agency brands including 𝗪𝗖𝗥𝗦, 𝗣𝗔𝗔, 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 and 𝗠𝗛𝗣. Key accounts:-𝗘.𝗢𝗡: Led fully integrated campaigns, delivering award-winning work that shifted brand perceptions. Consistently exceeded client satisfaction scores and retained the business through competitive pitch, extending Engine's remit in the process. Achieved 20% YOY fee revenue growth𝗙𝗶𝗿𝘀𝘁 𝗚𝗿𝗼𝘂𝗽 𝗣𝗹𝗰 (TransPennine Express & Southwestern Railway): Oversaw integrated advertising, social, digital, and PR activities. Launched new brand for SWR and major product launches for TransPennine. Grew revenues and NPS scores despite industry challenges through the pandemic and industrial action.𝗡𝗢𝗪 𝗧𝗩 (part of Sky Plc): Led strategic and creative campaign development across multiple Engine Group divisions and agencies. Launched brand into Triple Play market with "NOW TV Combo" proposition. Won 2 new remits for the group via competitive pitch (pan-European launch + direct response advertising)𝗕&𝗤: Developed B&Q Club loyalty scheme, increasing sign-ups and incremental revenue.
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  • Tmw Unlimited
    Group Business Director
    Tmw Unlimited Apr 2013 - Jul 2015
    London, England, Gb
    A member of TMW Unlimited's Management BoardKey accounts:-𝗗𝗶𝗮𝗴𝗲𝗼: BTL Shopper Marketing Campaigns / Brand & Portfolio website strategy, design, build and management including: 𝘄𝘄𝘄.𝘁𝗵𝗲𝗯𝗮𝗿.𝗰𝗼𝗺 (won Bronze DMA Award for Best use of Search - natural and paid), 𝘄𝘄𝘄.𝘁𝗵𝗲𝘄𝗼𝗿𝗹𝗱𝗰𝗹𝗮𝘀𝘀𝗰𝗹𝘂𝗯.𝗰𝗼𝗺 (won Content Marketing Associations Best B2B website), Shake It Up Summer - BTL Shopper Marketing campaign (won Best Shopper Marketing Campaign in Diageo's internal Marketing Excellence Awards).𝗥𝗲𝗰𝗸𝗶𝘁𝘁 𝗕𝗲𝗻𝗰𝗸𝗶𝘀𝗲𝗿: Digital Strategy, Creative Campaign Development, and Social Media channel management for 19 global brands. Most notably, 𝗗𝘂𝗿𝗲𝘅 (Won Gold DMA 2014 for 'Turn Off To Turn On' Global brand equity campaign, which received over 85M views, 1.5Bn impressions across 56 markets around the world)𝗦𝗼𝗻𝘆 𝗠𝗼𝗯𝗶𝗹𝗲 - Global eCRM strategy and implementation / Global Social Media Strategy
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  • Tmw Unlimited
    Business Director
    Tmw Unlimited Sep 2012 - Apr 2013
    London, England, Gb
    Key accounts: 𝗗𝗶𝗮𝗴𝗲𝗼 - managed key brands including: 𝗣𝗶𝗺𝗺'𝘀, 𝗖𝗮𝗽𝘁𝗮𝗶𝗻 𝗠𝗼𝗿𝗴𝗮𝗻, 𝗚𝗼𝗿𝗱𝗼𝗻'𝘀, 𝗥𝗲𝗱 𝗦𝘁𝗿𝗶𝗽𝗲, 𝗧𝗵𝗲 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝗖𝗹𝘂𝗯 (for high-end Diageo brands) and 𝗧𝗵𝗲 𝗕𝗮𝗿.𝗰𝗼𝗺 (cocktail making website)
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  • Tmw Unlimited
    Business Director
    Tmw Unlimited Jul 2007 - Sep 2012
    London, England, Gb
    Key account: Led the pan-European digital launch of 𝗜𝗻𝗳𝗶𝗻𝗶𝘁𝗶 𝗘𝘂𝗿𝗼𝗽𝗲 (Nissan's premium brand). Managed a team of 18, overseeing website design/build, car configurator, social media, CRM and digital advertising
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  • Tmw Unlimited
    Group Account Director
    Tmw Unlimited Jul 2004 - Jul 2007
    London, England, Gb
    Key accounts: 𝗧-𝗠𝗼𝗯𝗶𝗹𝗲 (Acquisition / Retention), 𝗛𝗼𝗺𝗲𝗰𝗵𝗼𝗶𝗰𝗲 - later became 𝗧𝗮𝗹𝗸𝗧𝗮𝗹𝗸𝗧𝗩 (Acquisition / Retention), 𝗟𝗹𝗼𝘆𝗱𝘀 𝗧𝗦𝗕 Business Insurance (CRM, Loyalty, Sponsorship, DR Press, Digital Advertising).Led multiple pitch-winning teams and drove YOY revenue growth
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  • Tmw Unlimited
    Senior Account Director
    Tmw Unlimited Aug 2002 - Jun 2004
    London, England, Gb
    Key account: 𝗢𝟮 - Managed large client, data and production teams (x20) delivering innovative data-driven personalisation at scale for O2 loyalty communications
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  • Mrm
    Senior Account Director
    Mrm May 2002 - Aug 2002
    New York, Ny, Us
    Key account: 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗠𝗼𝘁𝗼𝗿𝘀 - Pan-European offline CRM and Acquisition and Product Launch communications
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  • Joshua (Part Of The Grey Network)
    Account Director
    Joshua (Part Of The Grey Network) Dec 1999 - May 2002
    Key accounts: 𝗥𝗼𝘆𝗮𝗹 𝗠𝗮𝗶𝗹 Media Markets (B2B acquisition / retention) & 𝗣𝗼𝘀𝘁𝗵𝗼𝘂𝘀𝗲 𝗛𝗼𝘁𝗲𝗹𝘀 - later sold to Bass (Loyalty marketing)
  • Carlson Marketing
    Senior Account Manager
    Carlson Marketing Mar 1996 - Oct 1998
    Minneapolis, Mn, Us
    Key accounts: 𝗪𝗵𝗶𝘁𝗯𝗿𝗲𝗮𝗱 𝗽𝗹𝗰 (acquisition / retention campaigns for 𝗕𝗲𝗲𝗳𝗲𝗮𝘁𝗲𝗿 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀), 𝗗𝗶𝘀𝗻𝗲𝘆 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 (acquisition campaigns), 𝗕𝗔𝗔 𝗽𝗹𝗰 (loyalty marketing), 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗨𝗻𝗶𝗼𝗻 - later acquired by 𝗔𝘃𝗶𝘃𝗮 𝗽𝗹𝗰 (acquisition / retention campaigns)
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  • Reader'S Digest
    Campaign Controller
    Reader'S Digest Aug 1995 - Mar 1996
    New York, New York, Us
    Planned, implemented and analysed high volume direct mail campaigns promoting RD's general books
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  • Miller Freeman
    Marketing Executive
    Miller Freeman Nov 1993 - Jul 1995
    Us
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  • Sedus Stoll
    Work Experience
    Sedus Stoll Jul 1990 - Sep 1990
    Dogern, Baden-Wurttemberg, De
    Work experience - to improve spoken Geman
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  • Intercraft Designs Ltd
    Estimator (Quotations Dept - Sales & Marketing)
    Intercraft Designs Ltd Jan 1989 - Jul 1990

Rob Carter Education Details

  • Nottingham Trent University
    Nottingham Trent University
    Ba (Hons) Business Studies
  • The Eden Valley School
    The Eden Valley School

Frequently Asked Questions about Rob Carter

What company does Rob Carter work for?

Rob Carter works for Next 15

What is Rob Carter's role at the current company?

Rob Carter's current role is Group Client Managing Director at Next 15 | Integrated Marketing Specialist | 25+ years’ experience combining Strategy, Creativity, Technology & Data | Driving growth through cross-agency collaboration.

What schools did Rob Carter attend?

Rob Carter attended Nottingham Trent University, The Eden Valley School.

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