Rob Castro Email & Phone Number

San Diego Metropolitan Area

Greater San Diego Area

• Designed and implemented a comprehensive internal communications approach for the CEO and Executive team to align and support Teradata’s business strategy, vision and values • Developed and implemented a programmatic platform to double the CEOs external thought leadership exposure • Establish and track metrics that link employee communications programs to employee productivity, satisfaction and organization performance • Designed innovative programs and channels to communicate to inform and engage a diverse, global employee base - increased overall employee engagement scores 15% (favorable) over 3 quarters• Create communications on behalf of the CEO, including messaging for global all-employee meetings, announcements, blogs, editorials, white papers, videos, presentations, internal social media, etc. • Maintain brand voice and strengthen culture and values in communications efforts across the organization • Work with colleagues in different countries and appreciate cultural differences • Designed and implemented a comprehensive internal communications approach for the CEO and Executive team to align and support Teradata’s business strategy, vision and values • Developed and implemented a programmatic platform to double the CEOs external thought leadership exposure • Designed innovative programs and channels to communicate to inform and engage a diverse, global employee base - increased overall employee engagement scores 15% (favorable) over 3 quarters

San Diego

• Develop, deliver and measure strategic communication plans aligned to businessstrategies for GM/EVP and leadership team.• Responsible for drafting all internal and external written messages, scripts, blogs and presentations designed to engage, inspire and drive desired performance• Manage multiple and complex communication projects that span multiple business units, geographies and cultures

Greater San Diego Area

• Designed employee communication plans that resulted in measurable change adoption/engagement) on average a 15% positive increase quarter over quarter • Received Presidents Award for exceptional performance for work on Division wide employee engagement event• Created weekly, monthly, quarterly and annual editorial calendars of key messages aligned to business strategies • Lead varied projects on behalf of the EVP; including driving strategic direction and issue management & resolution • Provide presentation coaching and communications expertise to EVP and executive staff • Create, plan, manage and execute compelling meetings, forums and all employee events

• Created the annual SVP internal and external communication strategy; executed and measured success of strategy• Acted a gatekeeper for all speaking and media requests to determine if CVPs voice should be leveraged• Drove all aspects of CVP field visits ; compiled and wrote backgrounders, coordinated customer visit materials, produced all speech content and press briefing materials

Greater Seattle Area

• Led a work-team of 8 FTE responsible for the sales, policy, operations and issue management communications targeted to 180k+ field and store partners.• Developed procedural and operational plans for the work-team, managed executionand measured results

San Francisco Bay Area

Corporate Communications I held multiple roles spanning a 15-year career with BofA; listed below is my last, and most relevant position.• Led nationwide communications activities on behalf of EVP of the Consumer Bank executive targeted to employee base of 80K+• Created relevant content ensuring associate understanding of enterprise key messages, strategies and initiatives• Led a team of 30 FTE responsible for internal and external facing web-site content and development, newsletters, regulatory, policy and audio/visual production