Rob Cavaleri is the “Regional Safety, Training and Lean Compliance (assessment) Manager” for Manlift Group; and previously, two term Chairman for the IPAF Middle East Council. In addition Rob also is holder of senior instructor licence with IPAF and current vice chairman of the IPAF International Safety committee.Rob started working in the Access industry in 1985 beginning with Aluminium towers and Light swinging stages, soon followed with Telescopic Handlers, Mobile Elevating Work Platforms and Power Generators. Rob has over 38 years’ experience in the Access Industry in Australia, US, Europe & the Middle East. Currently, Responsibilities include; Regional responsibility for training operational management and compliance in UAE, Qatar, India. The Manlift Way” LEAN continuous improvement program. Technical and Commercial team development.Responsible for the organisations regional lean strategy implementation. Continuous improvement process (UAE, Qatar, India, Kazakhstan) Creating a culture of continuous improvement (waste reduction and efficiency gains) of core processes and metri performances for the region. Maximising value creation for all stakeholders. Additionally; responsible for regional technical training; technician grading and evaluation programs; SHEQ compliance planning and development planning. Directing and coordinating activities concerned with SHEQ and safe use of MEWPs and Rental depot Operations. Establishes standards and policy; oversee maintenance practice; delivers product knowledge training and instruction. Development of technical, operational and commercial sales teams..Rob continues his passion for Access equipment focusing on their “lean continuous improvement and safety management” and uses his skills to provide professional advice and support to customers on all things Access related.