Charles Schwab (May 2011 - May 2014) - Managed integrated media planning across two consumer targets and multiple B2B initiatives for annual budgets totaling $100MM+ - To increase alignment with business goals, introduced and executed multiple new measurement systems and platforms including advanced analytics/modeling, Digital multi-touch attribution, and cross platform brand perception researchNew BusinessLed media planning portion of multiple new business pitches with 75% success rateEdmunds.com (March 2013 - May 2014) - Launched new company product aimed at growing dealer car sales referrals using a combination of TV, Radio and Digital driving to siteXbox (July 2010 - April 2011) - Created global budgets, communication goals, and integrated media strategies for Xbox platforms and top titles including the launch of Kinect and Halo: Reach. The Kinect campaign led to a Guinness World Record of "fastest-selling consumer device" with over 10MM units sold in the first three months

• Developed media strategies for I’m a PC and Windows 7 launch campaigns. Led online and offline teams from planning to execution to measurement. Windows 7 campaign contributed to 95% increase in PC sales surrounding launch and 4% market share within 2 weeks• Managed Windows Direct Response campaign across online search and display tactics. Optimized campaign to best performing media while balancing against ROI goals.

• Designed global communications strategy across US, Europe, and Asian markets for consumer targeted Windows Mobile campaign. Managed integrated team in planning US print, online and outdoor plan. Participated in development of measurement and learning plan.• Built media plan for Windows Vista product launch campaign. Use of high profile broadcast and online vehicles contributed towards significant over delivery on product awareness goals at 95%.

Microsoft acctWindow and Windows Mobile Accounts