Rob Cherof

Rob Cherof Email and Phone Number

Founder & President at Rocket Camp @ 4A's
new york, new york, united states
Rob Cherof's Location
Atlanta, Georgia, United States, United States
About Rob Cherof

I am proud to say that I have spent my career working with the very best people in the business. 11 years at BBDO, 11 at JWT, 2 at Saatchi & Saatchi and a few other stops along the way. I’ve worked with some of the most memorable brands as well: AT&T, the Marines, Dell, and REI. But right now, I am having the time of my life. I am the founder and President of Rocket Camp, and we’re doing meaningful work that genuinely makes me proud. What’s Rocket Camp? We’re part ad agency. Part brand consultancy. We’re smart, strategic, and we’re driven to help organizations get the most out of their marketing and communications. When we work with clients, we promise them one thing: that we will make their brands more valuable. But we are not for everyone. Though our experience is broad, Rocket Camp’s focus is not. We specialize in working with companies and organizations that seek help creating brands that address the most important issues. That means we spend our time working with non-profits and B2B companies who need to help people understand what they offer. Helping them get their stories right is my passion. I have a second passion as well. I have always been drawn to the world of training and education. So when I am not immersed in the Rocket Camp business, I spend my hours helping others learn the ropes. For the past 7 years, I have served as a professional mentor through Pathbuilders and I have taught a class at the Creative Circus. Since 2001 I have been on the advisory council for the ad program at the University of Florida. And last December I was selected to be the southeast director for the 4A’s Institute of Advanced Advertising Studies. At the core is my belief that you can have it both ways; treat people with respect and expect a lot from them. Set high standards and be flexible in how those expectations are met. Take work seriously, but have a good time doing it. Specialties: Brand building, marketing, advertising, team leadership, agency operations.When I'm not leading Rocket Camp, I spend time giving back--I've served on the boards of Junior Achievement of Georgia, the Piedmont Park Conservancy, and the University of Florida Ad Council. I am a volunteer professional mentor, and I teach a class at the Creative Circus.

Rob Cherof's Current Company Details
4A's

4A'S

View
Founder & President at Rocket Camp
new york, new york, united states
Website:
4as.org
Employees:
266
Rob Cherof Work Experience Details
  • 4A'S
    Director
    4A'S Feb 2022 - Present
    Atlanta, Georgia, United States
    One of my favorite things to do is give back to the ad community. As director of the 4A's Institute for Advanced Advertising Studies program, I develop and oversee a 4-month immersion into the ins and outs of an integrated agency pitch. It's a wonderful program open to Agency's best and brightest across the Southeast.
  • Rocket Camp
    Founder & President
    Rocket Camp Jul 2014 - Present
    Greater Atlanta Area
    At Rocket Camp I serve as President, head account guy, and lead strategist. While I love running the Agency, I also love working with clients. Other than working as a camp counselor many years ago, helping clients is where I have made my mark. A good day for me is a day when I have helped them solve a problem they could not do alone. My experience is wide-ranging, including running one of the largest accounts (AT&T), one of the most passionate (The Marines), one of the most grounded (REI), and one of the most complex (Dell). During my 11 years at BBDO I led the office's largest accounts and sat on the Executive board. I have been instrumental integrating the local Omnicom companies, and have been consistently engaged within the local ad community and a range of non-profits.Beyond my 9-5 responsibilities, I’m a devoted dad to three kids and committed to industry and civic organizations. Some highlights: -I regularly meet with ad students at many schools and I sit on the Advisory Council for the ad program at the University of Florida. -I served for 10+ years on the board of Junior Achievement of Georgia.-I served on the Executive Committee for the Piedmont Park Conservancy. -I’m a former president of the Atlanta Ad Club.
  • The Creative Circus
    Instructor
    The Creative Circus Sep 2014 - Dec 2022
    Greater Atlanta Area
    Along with my day job, I taught aspiring advertising students how to hone their craft. I began teaching at the CIrcus in 2014 where I got to meet and nurture the best and brightest stars of tomorrow. It's hard to beat that.
  • Bbdo Atlanta
    Evp, Chief Marketing Officer
    Bbdo Atlanta Apr 2002 - Oct 2013
    Greater Atlanta Area
    At BBDO I ran new business and a variety of accounts including AT&T, REI, Georgia-Pacific, and the American Red Cross. Throughout my 11 years there, I built my reputation on leading winning teams and building enduring relationships with colleagues and clients.
  • J. Walter Thompson
    Sr Partner
    J. Walter Thompson 1999 - 2002
    Atlanta, Georgia, United States
    When I returned to JWT, my role was Sr. Partner and Management Director with responsibilities of running the USMC account and business development for the office. Later, I also ran the U.S. Virgin Islands account.
  • Saatchi & Saatchi
    Vp, Management Director
    Saatchi & Saatchi 1998 - 1999
    I worked as the senior account person in Atlanta for the Delta Air Lines account, reporting to the NY office of Saatchi, where the account was based.
  • Jwt Atlanta
    Account Executive, Vp Account Supervisor
    Jwt Atlanta 1987 - 1999
    Atlanta, Georgia, United States
    I joined JWT as an AE, and promoted to Account Supervisor, and selected as VP. Account responsibilities included KFC and the Marines.
  • Jwt Atlanta
    Account Executive, Vp Account Supervisor
    Jwt Atlanta 1987 - 1996
    At JWT I was hired as an AE for the KFC account. I was then promoted to Account Supervisor, selected as VP and helped the Marines account.
  • Tausche Martin Lonsdorf
    Vp, Account Supervisor
    Tausche Martin Lonsdorf 1996 - 1998
    At Tausche Martin Lonsdorf I led several accounts and sat on the Management Operations Board.
  • Fletcher Mayo & Assoc
    Account Executive
    Fletcher Mayo & Assoc 1982 - 1987

Rob Cherof Skills

Integrated Marketing Digital Marketing Social Media Marketing Brand Development Marketing Communications Digital Strategy Marketing Strategy Marketing Interactive Marketing

Rob Cherof Education Details

Frequently Asked Questions about Rob Cherof

What company does Rob Cherof work for?

Rob Cherof works for 4a's

What is Rob Cherof's role at the current company?

Rob Cherof's current role is Founder & President at Rocket Camp.

What is Rob Cherof's email address?

Rob Cherof's email address is ro****@****atl.com

What is Rob Cherof's direct phone number?

Rob Cherof's direct phone number is +140421*****

What schools did Rob Cherof attend?

Rob Cherof attended University Of Florida.

What are some of Rob Cherof's interests?

Rob Cherof has interest in Social Services, Kayaking, Skiing, Education, Environment, Outdoor Activities Hiking, Reading, Rafting, Tennis, Travel.

What skills is Rob Cherof known for?

Rob Cherof has skills like Integrated Marketing, Digital Marketing, Social Media Marketing, Brand Development, Marketing Communications, Digital Strategy, Marketing Strategy, Marketing, Interactive Marketing.

Who are Rob Cherof's colleagues?

Rob Cherof's colleagues are Nadav Bela, Shailendra Kumar, Adisen Dzaferoski, Dorienne Brown, Arif Boss, Sarah Duff, Susan Franceschini.

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