Robert Christman Email & Phone Number

Hunt Valley, Maryland, Us

Specialize in working with automotive dealerships on their digital advertising. Analyze data, trends and strategies and recommend digital media solutions to benefit our dealer customers and prospects. Manage a territory encompassing broadcast station offices and direct sellers focusing on automotive tier 3 digital advertising solutions. Powerful year over year growth from my area of responsibility every year since starting at DriveAuto. DriveAuto is a division of Sinclair Broadcast Group focused on efficiently connecting car dealers with car shoppers, accelerating sales and maximizing the lifetime value of each car buyer through effective data and marketing analysis.

Phoenix, Arizona, Us

Drivably - Build dealership network across North America. Help automotive dealerships acquire private party inventory for retail sale and wholesale purposes.Started at Matador.ai division to Build and Lead a professional sales team to serve automotive dealerships improve top and bottom line revenue through customer engagement and acquiring private party inventory. Recruit, interview and hire sales people, work directly with dealerships across North America and successfully grow revenue.

Troy, Mi, Us

Provide data solutions and insights to value added reseller partners. Leverage relationships with VARs in order to help incorporate JD Power data into future iterations of products being designed to come to market.PIN Data enables manufacturers, financial organizations, media/marketing and suppliers to leverage the foundational benefits of near-real-time transactional data through a set of tailored solutions that address critical business needs. PIN’s proprietary analytics are based on actual customer transactions.Role an d position eliminated due to organizational changes resulting from Covid-19.

Responsible for evaluating business status, build a go to market plan, member facing marketing, revenue generation, P&L, building budgets, forecasts, strategies and executing on the plan.Build complete infrastructure for technology and processes. Developed go to market strategy, build brand awareness, hire, develop and lead sales team to add dealerships to the growing network of automotive dealers for the Union Auto Program platform.Recruited, hired and led a team of three full time sales people and five contractors to sell this advertising and media solution to dealerships in targeted markets across the United States. Fees were charged based upon vehicles sold to Labor Union Members that were reached by the Union Auto Program.Union Auto Program is the only buying service endorsed by the national AFL-CIO and has a unique value proposition to both dealerships and labor union members alike.• Tripled active dealer count for this three-year old company in the first four months. Took dealer count from 81 active dealers to 252.• Created, developed and executed infrastructure and processes for activity and revenue for today’s and future growth.• Responsible for finances, revenue and P&L.• Replaced website and provider for a more modern, scalable site that has the structure to add thousands of new dealerships and inventory and operate as a lead management system while saving $72,250 per month in monthly fees at target dealership count.• Built and led Business Development Department and Labor Union Member Concierge service to drive car sales to participating dealerships in the network.• Conceptualized, created and produced a series of professional commercial videos to create brand awareness and speak to the member facing value proposition.

Built a go to market strategy, sales team, value proposition and financial targets for cutting edge automotive software (SaaS) designed to help Independent Car dealerships operate more efficiently, maximize profits and save time through this Dealership Management Software solution.Working with the owner and CEO, built a financial model for subscription software revenue and expenses that was worked towards and measured. Regular financial analysis was reviewed and executed on. Created consultative selling model for Dealership Management Software (DMS) and designed sales process, employee training, and effective retention model. Lead all sales efforts and worked with product development leader to provide customer feedback and keep company at the cutting edge. Strategized with Leadership team on future growth and planning. Recruited and attracted top talent to effectively develop and represent a brand. Led the sales team to success.• $1.7 Million in annualized Software revenue was sold in the first year of operations.• Developed strategy to shorten the sales cycle and led sales team of eight sellers to selling over 50 new dealerships in the first three months,• CRM was selected and built to create the flow from prospect to delivered product• Automated operations and paperwork flow for contracting, production and delivery.• Sales out-paced and out-performed the organization’s ability to deliver Software to dealer customers.“Rob built our go to market strategy for our software solution and then executed on the plan. His attention to detail, proven systems, flexible management model and expertise in the market was invaluable. Rob has a talent to listen to and observe a series of problems, concisely understand them and construct a plan of action to get increase revenue and build people. He took a complex software set and turned it into an easy to understand value proposition for our salespeople, customers and prospects.” Sia Anasseri, CEO

New York, Ny, Us

Led a team of automotive sales managers and sellers to grow digital and print revenue and deliver high quality car buyers to the dealerships. Through a variety of technology intelligent product solutions (SEM, SEO, Retargeting ads, Run of site banners, Email Blasts, Geo-fencing, Social Media), offer dealers high ROI on their automotive media buys throughout the state of Tennessee. • Managed book of business that started at $2,000,000 and increased to almost $2,500,000,• Increased Monthly Run Rate by 10.2% while growing customer count 6.5%.• Increased Digital Media Campaigns to automotive customers throughout Tennessee.• Led the improvement of Cars.com markets from bottom five in the country to top five in the first year.• Improved operations in east and west Tennessee markets by reallocating human resources and merging territories.

Atlanta, Ga, Us

Director Sales; Fixed Operations (2014 – 2016)Spearheaded and launched go to market sales plan, sales process, data flow process and utilization plan, while leading Product Development on the Kelley Blue Book Certified Pre-Owned Product Suite. Lead a team of Fixed Operations Sales Managers, Product Specialists (Sales Team) and Performance Managers to exceed revenue, utilization and growth targets for the KBB CPO business. Hire, coach and develop team. Manage revenue growth and retention. Developed strategy and product execute on vision and operating plan. • Worked with the Cox Product Management Department and Third Party Partners to Design product and pricing model. • In field liaison for KBB CPO Sales Team, Cox Automotive Sales Team, Third Party Administrators, Technology Partners (F&I Express, HomeNet, AutoPoint, Xtime), Product Management, Cox Marketing Department and Training Departments (internal and external).• Managed and developed sales strategy and training process.• Established budget, forecast and managed P&L.• Was the face and voice of CPO for Cox by publishing regular articles on CPO for AutoRemarketing, Wards, Consumer Facing Publications and was Keynote speaker at CPO Forum representing the Cox Brand.Built go to market sales plan, sales process, data flow process and Utilization plan, while leading Product Development on the Kelley Blue Book Certified Pre-Owned Product Suite. Lead a team of Fixed Operations Sales Managers, Product Specialists and Performance Managers to exceed revenue, utilization and growth targets for the KBB CPO business. Hired, coached & developed team, supported sales activities, and built relationships with key customers.

Atlanta, Ga, Us

Sales and Leadership training. Identified training needs, developed curriculum and delivered learning. Worked in classroom, in field and remotely in training and coaching.

Director of Sales and Training for HomeNet Automotive Dealership Software, a division of AutoTrader Group.Managed, developed, trained and led a software (SaaS) sales team with a focus on exceeding revenue and retention goals. Built strong business relationships with dealer customers and business partners. Effectively worked with management team, training team and created customer success team to work with and advise the external customer to ensure success.Created the vision, mission and strategy and executed on plan to increase revenue, reduce costs and grow profitability.•Reached $11,000,000 in annualized sales in 2014. Increased revenue by 11X from 2011 to 2014. Increased sales by 23% 2013 over 2012 while reducing sales headcount by 47%.• Transformed Sales Team from outside model to primarily inside to create higher efficiency.• Brought HomeNet to EBITDA profitability for the first time in 2013.• Lead a team of 34 sales people nationwide.• Built Strategic Sales Model for SaaS.“Rob is a leader and business professional. His passion is contagious and his methods work. Any place that he has worked for me, I know that he will find a way of over achieving and getting the most out of his team. His talent for understanding solutions is unparalleled and he is outstanding at collaborating across departmental lines to improve results. I’ve brought him to work for me three places and each time was a great decision.” Bob Landers, VP and General Manager at Cox Automotive

Atlanta, Ga, Us

During this time period, I have held numerous positions with AutoTrader Group including:Regional Sales Manager (South) for the number one growth Region at AutoTrader.com, Senior Manager Training, District Sales Manager for Virginia and Atlanta and a top performing sales representative.AutoTrader.com; Senior Manager, Training:• Created new look sales training department, which included Management Development Trainers, Sales Trainers and Regional Trainers.• Developed Skills Based Training courses to enhance and promote the Consultative Sales and Service Model.• Defined training needs for Major Accounts and executed on a plan to fill those needs.AutoTrader.com; Regional Sales Manager, South:• Responsible for Georgia, Alabama, Tennessee and Mississippi.• Managed and Developed a team of District Sales Managers that were the top revenue growth region in the country.• Developed successful strategies to drive revenue while increasing retention in South Region.

Communication Arts & Sciences

Education record