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With over a decade of experience on the frontlines of digital media sales, I have a proven track record of delivering consistent digital revenue growth for local media companies. Through a combination of digital marketing knowledge, business savvy, creativity and technical capability, I have planned, managed and executed successful B2C and B2B multi-platform marketing campaigns for businesses across a broad array of industries including retail, healthcare and medical, automotive, real estate, entertainment and events, transportation, travel and hospitality, home improvement and more. The experience and knowledge I have gained in the field has allowed me the opportunity to assist in the training and development of winning sales teams and in helping to transition legacy media sellers into accomplished digital marketing professionals. Throughout my career, I have collaborated with internal departments including sales, news, marketing, promotions and audience development on strategic digital initiatives to create new revenue opportunities, grow and engage audiences, and improve user experience. I have a thirst for knowledge, a passion for innovation and a genuine desire to assist my colleagues and clients in achieving success. Specialties: Sales, Sales Leadership, Digital Marketing, Social Media Marketing, SEM, SEO, Google Analytics, Digital Strategy, Online Video and Display, Programmatic Advertising, Email Marketing, Business Development, Sales Training, Advertising & Media Sales, SMM, OTT, Advanced TV, Conversion Optimization.
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Sr Account ExecutiveQ1MediaRichmond, Va, Us
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Local Sales ManagerAbc 8News Wric - Nexstar Media Group Sep 2023 - PresentRichmond, Va, UsEmpower a team of 10 Account Executives to increase advertising revenue across linear TV and digital platforms.Lead the recruitment, selection, training, and development of new sales Account Executives.Lead with a collaborative, hands-on approach with daily involvement in assisting the team throughout the full sales cycle.Collaborate with cross-functional teams to ensure seamless campaign planning, activation and reporting to maintain high retention rates. -
Digital Sales Manager At Wric 8 NewsAbc 8News Wric - Nexstar Media Group Feb 2020 - Sep 2023Richmond, Va, UsMotivated, coached and assisted local sales teams to drive digital revenue growth across O&O digital assets and digital marketing services including OTT/CTV, Programmatic Display & Video Solutions, Targeted Email, Search and Social. Collaborated with cross-functional teams including Digital Ad-Ops, Creative Services and Client Success to ensure efficient and effective campaign planning, management, reporting and retention.
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Integrated Digital Specialist At Wric 8News & Nexstar DigitalAbc 8News Wric - Nexstar Media Group Apr 2017 - Feb 2020Richmond, Va, UsResponsible for the development and growth of NXD Digital Services revenue for WRIC, the local ABC TV affiliate in Richmond VA. In addition to managing and growing a personal account list of local, regional and national clients and agencies, I work alongside the Digital Sales Director and Local Sales Manager, assisting and coaching a sales team of 8 Multi-Media Account Executives in identifying and closing new digital sales opportunities, managing digital campaigns and providing research, analytics and reporting.
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Digital Sales At Wric 8NewsAbc 8News Wric - Nexstar Media Group Sep 2015 - Mar 2017Richmond, Va, UsBusiness development role with responsibility for growing digital advertising revenue and increasing local market share. Successfully built a substantial client list from the ground up, prospecting, closing and managing digital campaigns for local, regional and national businesses and agencies to rapidly exceed company revenue goals and deliver measurable ROI for clients.
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Director Of Digital SalesRichmond Times-Dispatch Sep 2013 - Aug 2015Richmond, Va, UsResponsible for strategic planning and execution of digital revenue budget for the Richmond Times-Dispatch, Richmond.com and associated brands . Reporting to the VP of Advertising and working alongside Local Retail, Real Estate, Automotive, National Advertising, Classified and Recruitment Sales Managers to provide digital media training and coaching for their respective teams and ensure digital revenue budget achievement across all business verticals. Collaborate with leadership across multiple departments to execute new and existing digital revenue initiatives. Also responsible for hiring, training and leading a team of four Digital Sales and Retention Specialists. -
Digital SpecialistRichmond Times-Dispatch Jan 2011 - Mar 2014Richmond, Va, UsDigital Media Specialist reporting to the Director of Digital Sales and working alongside the Local Sales Manager to provide digital marketing expertise and strategic sales support to a team of ten local Advertising Account Executives and their clients. Responsible for digital revenue budget achievement for the Local Retail Sales Team, providing assistance with identifying, prospecting and closing digital sales opportunities with local businesses and advertising agencies. Also provided support with research, campaign analytics and reporting and client retention, along with developing and managing a personal client list. As a digital media subject matter expert, I was also responsible for providing ongoing product and sales training, developing new product rollout plans and collaborating with internal and external teams to identify, develop and execute new digital revenue opportunties and sales initiatives.
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Media ConsultantSupermedia Llc Sep 2009 - Oct 2010Dallas, Tx, UsBusiness development role responsible for growing print and digital advertising revenue. Prospecting and closing new business opportunities and growing revenue from existing base of clients. Developing and executing successful multi-media advertising programs for local businesses in Richmond and the Central Virginia area.
Rob Clarke Skills
Rob Clarke Education Details
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University Of WolverhamptonGraphic Design
Frequently Asked Questions about Rob Clarke
What company does Rob Clarke work for?
Rob Clarke works for Q1media
What is Rob Clarke's role at the current company?
Rob Clarke's current role is Sr Account Executive.
What is Rob Clarke's email address?
Rob Clarke's email address is ro****@****ail.com
What is Rob Clarke's direct phone number?
Rob Clarke's direct phone number is +180488*****
What schools did Rob Clarke attend?
Rob Clarke attended University Of Wolverhampton.
What skills is Rob Clarke known for?
Rob Clarke has skills like Digital Media, Email Marketing, Digital Marketing, Advertising, Social Media Marketing, Mobile Marketing, Marketing, Online Advertising, Advertising Sales, Social Media, Digital Strategy, Google Adwords.
Who are Rob Clarke's colleagues?
Rob Clarke's colleagues are Ricky Causey, Jessica Ubertini, Kelly Moore, Heather Wells, Hunter Temperton, Katherine Breakfield, Caroline M..
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