The Cookie Place, Inc. began as a franchisee in 1983 with its first store in Birmingham, AL. The Cookie Place rapidly opened additional locations, and by 2019, owned 60 stores in 14 states and became the largest such franchise operator in the US.

Provide strategic direction and leadership for company-wide organization by developing innovative training programs around the five different learning styles.• Prioritize training needs in concert with business leaders. Develop, implement and evaluate effectiveness of programs. • Develop diverse training material for all levels of experience maximizing adult education theories, methods, and strategies• Communicate and support business goals through managing high quality standards, company policies, processes and procedures

New Business Development and Marketing position created to increase overall revenue and underwriting profit, by enhancing brand awareness through community events and philanthropic efforts.• Developed innovative business plans to target-multi-cultural audiences in major markets including Birmingham, Houston, Los Angeles and Miami. • Identified and built strategic partnerships with key businesses, government leaders, school systems, and non-profit groups in target markets.• Developed key performance indicators to measure success• Assisted in developing an award winning bilingual literacy campaign titled Read Conmigo designed to meet the needs of our target customers• Managed efforts to build teams to conduct 200 community events annually• Distributed 680,000 free books to underserved markets and neighborhoods • Identified programs to highlight philanthropic efforts, including $3 million in scholarships for over 1,000 students•Collective efforts made Infinity one of most recognized brands in targeted markets. Recognized by FOX, CNN, and recognition from the White House Initiative on Educational Excellence for Hispanics

PURPOSE OF POSITION Responsible for development and implementation of business strategies for the Company in order to achieve growth with profitability within the Company's general operating guidelines.• Led strategic effort to improve Florida operations, with focus on Miami• Recruited, hired, trained new team and replacement• Florida is now a $427 million state with over 2400 partner agencies• Florida 3 year average Written premium growth + 40%
• Miami 3 year average written premium growth + 76%• Restored profitability in 2009, which still continues

• Built and implemented sales driven philosophy for all business development • Assisted in developing individual development plans for employees• Mentored the Field Management training• Assisted in executive conferences and corporate meetings • Conducted training events for new and experienced agents

Amalgamated Concepts included restaurant concepts of Copper Grill, Crepes and Eggs, and other retail ventures. Company had operations in Birmingham, AL, Richmond, VA, and Destin, FL. Company folded when owner died in 2005.• Grew sales in 2004 by 29%• Grew sales in 2005 by 35%• Streamlined operations resulting in labor savings and profitabilityRecruited by founder of Just For Feet

PJ United, Birmingham, AL Papa John’s largest franchisee with 150 stores nationwide. 1999-2001 Vice President of Training• Updated training programs and materials• Identified training needs in field management• Conducted numerous training seminars and programs2001-2003 Operations Partner• Supervised 3 Area Managers and 24 restaurants• Sales increases of 24%, improvements in all key performance indicators• Built strong management team with high morale

Recruited to join Just for Feet in operations and was instrumental in turning around problem, stores prior to promotion to Corporate Office. Stores averaged $7.5 million in sales. Company went bankrupt and was sold.1998- Training Director• Played an active role with top management in ensuring uniform direction for a fast growing company • Directed Just For Feet University, which included the instruction of new management trainees (2 – 3 Weeks), authorship of training manuals, training aids, and store policies and procedures• Planned and coordinated quarterly and yearly sales meetings for all managers • Provided direction for training videos and other management communications over a state of the art satellite communications network with all stores• Assisted in developing wage and incentive systems for store management• Contributed to “FEET FORUM” a bi-monthly company newsletter • Established and maintained a strong rapport with 800 + store management personnel which proved crucial in dealing with training and morale issues • Provided “hands on” leadership in fixing problem stores• 1997- Store Director, Birmingham, AL, Just for Feet’s flagship store for display and innovation• 1996 - Store Director, Huntsville, AL• 1995 - Store Director, Nashville, TN

Joined the company as management trainee in Atlanta, GA, and completed two-year management training program in one year. Promoted to increased responsibility in higher volume stores in Morristown, TN, Wilmington, N.C., and Washington, D.C. Was market leader in N.C. supervising four stores. Achieved the following company awards: • Rookie of the Year - 1990• Manager of the Year - 1992 and 1994 • Sales Leadership Award - 1992, 1993, 1994 • Coaches Award - 1993• Inventory Achievement - 1992 and 1994• Best Percent Gain - 1992 and 1994 • Best Dollar Gain - 1992 • Best Selling Cost Reduction - 1992 • Management Trainer - 1994