Led the marketing of student recruitment for the university. Chair of the Student Recruitment Marketing Group, responsible for driving and ensuring a cohesive approach for marketing initiatives across the university, the latest approaches, developing 'how to' guides whilst demonstrating ROI for all initiatives. • Developing Marketing Strategies: Create comprehensive marketing strategies to increase the visibility and desirability of the institution among potential students. • Student Recruitment Marketing Group Management: I lead the team of marketing managers and professionals from the universities four colleges and other areas, overseeing and supporting their work within student recruitment marketing and ensuring alignment with overall goals. • Digital Marketing: Utilise various digital marketing channels to reach and engage with prospective students. I ran, managed, and scaled effective paid acquisition strategies in order to drive pipeline and revenue growth. • Content Creation: Produce compelling and informative content, such as videos, webinars, and social media posts, to showcase the institution's programs, campus life, and other relevant matters. • Advertising Campaigns: Plan and execute advertising campaigns, both online and offline, to promote the institution's programs and events. This includes managing budgets and measuring the effectiveness of these campaigns. • Events and Outreach: Organise and participate in recruitment events, fairs, workshops, and other outreach activities to connect with potential students and their families. • Data Analysis: Monitor and analyse data related to website traffic, social media engagement, email campaigns, and other marketing initiatives. Use data insights to make informed decisions and optimize marketing strategies.

Responsible for establishing a new business unit within UCC, aligning all student recruitment marketing of University College Cork including undergraduate, postgraduate and international areas. Designed the first digital approach to student recruitment across the university. Established and monitored direct accounts with Meta (only University in Ireland & UK), Linkedln and Google.• Recruitment Marketing Strategy: Worked on developing and implementing a university wide student recruitment marketing strategy including digital and traditional forms of marketing.• Design & implement multiple campaigns, partner with graphic designers to develop a suite of imagery for campaigns and collaborate with video production companies to design video for social channels, script write, storyboard and direct videos.• Reporting & Analysis: Analysed traffic, sources and engagement points and calls to action with a view to improving performance, engagement, conversion of visitors to applications and the overall student journey.• Digital Trainer: Developed and delivered training courses and content workshops for staff across a range of areas including designing digital marketing plans, digital tools and techniques, as well as developing effective website content, copy, design, SEO and Google analytics.• Adaptation and Innovation: Keep up with the latest trends and technologies in marketing and education to continually improve recruitment strategies and stay competitive.

Established and manage a self-funded tag rugby business, organising leagues and one-day competitions across Clare and Cork. Utilise marketing and business acumen to operate Tag Republic as a successful part-time venture, year-round.• Established a Tag Rugby company and organise leagues throughout Cork 12 months of the year.• Successfully negotiated exclusive rights to Supervalu Pairc Ui Chaoimh as a venue, the first non-GAA sporting body to gain access outside of Munster Rugby.• Designed and implemented targeted communications and incentives geared towards driving membership sign-ups, revenue and engagement.• Advanced and managed all advertising, PR activity, and social media campaigns, including content development and engagement.• Cold called and launched direct e-marketing campaigns in order to recruit new members and sponsorship partners.

Single member private companyA skilled marketing and communications and event management professional committed to achieving results under time constraints. Sport Event Management catering for over 500 people at any one time over 30 weeks of the year.Sponsorship recruiter from many local businesses but most notably from International companies such as Diageo and also Heineken. League Operations & Logistics Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.Overseeing of various digital projects including SEO, PPC, Ad Words, Display Advertising, Facebook, LinkedIn and Twitter AdvertisingComprehensive database managementDesign of all advertisements, including display, print, billboard, outdoor Website creation and Social MediaGraphic Design Financial Controller Identifying Niche markets and successfully executing a structured plan.

• Aiding in the setting up of new markets across Ireland for Leisure Rugby.• Working with management and implementing agreed plans. • Achieving sales targets and understanding how to reach a target market effectively whilst sourcing and involving a variety of companies for social club interaction. • Working with existing and past customers to strengthen relationships. • Actively contributing to and participating as a key part of the Management Team and also attending management meetings in the Aviva Stadia when required.• Identifying potential customers and arranging meetings with social club managers on a daily basis • Venue Management: Managing Dangann NUIG Venue.

Responsible for assisting with Marketing and PR,Event Management, Audience Development, Social Networking and Programme Research (Researching proposed events & suggesting future projects). Administration Box Office and finance. Administration