Rob Conrad traces his roots in marketing back to the fourth grade, when he re- wrote his part in the Christmas play and convinced Sister Mary Paul that his version was better than the Gospel according to Luke.A copywriter by trade, Rob has worked at the nation's leading advertising agencies, including DDB, Leo Burnett and JWT, developing hundreds of original ideas for a wide range of brands. His portfolio includes award-winning work for United Airlines, McDonald's and the Northwestern Mutual Financial Network, plus packaged goods work for Kellogg's PopTarts, Nutri-Grain Bars, Secret Antiperspirant and Suave Beauty Care that helped each of these products achieve number one status in their respective categories. He also has deep experience in regulated sectors, including pharma, healthcare and finance. Rob joined forces with Clay Purdy and founded Canteen in 2010, founded on the belief that stripping away agency bureaucracy and overhead is the most direct and effective way to help clients achieve their goals. As they enter their eighth year in business, they have collected plenty of proof that their model works. By combining proven strategic discipline with new and more efficient media targeting opportunities, and focused teams to ensure flawless execution, they have helped their partners in Healthcare, Finance, Hospitality, Publishing, Education, and Technology build their businesses. Some are start-ups. Others are mature companies. They’re all satisfied customers.For six years, Rob served as an Adjunct Professor of Integrated Marketing at the Medill School at Northwestern University. In his spare time, he devotes his energies to writing, travel and several local charities, including the University of Chicago Cancer Research Foundation. He also serves on the Board of the Old Masters Society at the Art Institute of Chicago.
Listed skills include Integrated Marketing, Creative Strategy, Advertising, Creative Direction, and 43 others.
