Rob Couvillon Email & Phone Number

Toronto, Ontario, Canada

Manage active projects for key technology clients. Ensure all stakeholder needs are understood by the project team and deliverables meet or exceed client expectations.

Toronto

• Lead Research & Analytics department in development and implementation of hyper-targeting solutions to meet client needs• Lead continuous product development and system improvement, resulting in a 50% improvement in system accuracy (so far) and increased model stability & system reliability

Toronto, Canada Area

- Lead Analytics team in providing clients with cutting-edge targeting and custom analytics - Drive innovation in consumer targeting and analytics technology

Toronto, Canada Area

• Led all research initiatives, including both hyper-targeting engine development and validation to ensure seamless connection between marketing research activities, model development and hyper-targeting engine performance.• Liaised with clients, partners and suppliers to ensure that hyper-targeting engine performance align with and fully support clients' business objectives.

Toronto, Canada Area

• Provided research design and analysis services in support of the development of hyper-targeting engines• Coordinated with clients, suppliers and other Twenty-Ten team leaders to develop and analyze online surveys to provide key inputs to hyper-targeting engine models.• Led initiatives to develop key consumer segmentation frameworks for multiple leading packaged goods brands, including both strategic global segments and tactical segments for critical individual marketing initiatives.

Toronto, Canada Area

• Continued to lead the design, management, analysis and reporting of marketing research projects, including both qualitative and quantitative components.• Oversaw all on-going / continuous projects as well as key ad hoc and recurring projects.• Assumed full and direct responsibility for all client relationship management.• Key verticals included Financial Products & Services, Packaged Goods and Retail• Particular focus on consumer segmentation, consumer switching behavior (consumer defection, attraction and retention), and customer service satisfaction.

Toronto, Canada Area

• Continued to lead the design, management, analysis and reporting of marketing research projects, including both qualitative and quantitative components.• Continued to oversee all on-going / continuous projects as well as key ad hoc and recurring projects.• Assumed full and direct responsibility for several key client relationships.• Key verticals included Financial Products & Services, Packaged Goods and Retail• Particular focus on consumer segmentation, consumer switching behavior (consumer defection, attraction and retention), and customer service satisfaction.

Toronto, Canada Area

• Led the design, management, analysis and reporting of marketing research projects, including both qualitative and quantitative components. Reported directly to company’s senior principal.• Assumed direct management of all on-going / continuous projects as well as key ad hoc and recurring projects.• Key verticals included Financial Products & Services, Packaged Goods and Retail• Particular focus on consumer segmentation, consumer switching behavior (consumer defection, attraction and retention), and customer service satisfaction.

Toronto, Canada Area

• Reporting directly to company's senior principal, participated in the design, management, analysis and reporting of marketing research projects, including both qualitative and quantitative components.• Key verticals included Financial Products & Services, Packaged Goods and Retail• Particular focus on consumer segmentation, consumer switching behavior (consumer defection, attraction and retention), and customer service satisfaction.

Toronto, Canada Area

Conducted marketing research CATI interviews Contributed to team troubleshooting of project challengesCleaned and coded open-eneded questions