Chris Valente, Vice President and Head of Boston Sales for Fenway Sports Management, and I created Front Office Features to help up and coming sports executives start and grow their career. Over the course of the podcast, we interviewed dozens of top-level sports executives, provided advice, and hopefully entertainment to our global fan base. We were signed by BlueWire as part of their growing sports portfolio and created more than 180 shows over the pod’s life. A most memorable experience and endeavor that I enjoyed a great deal.

Under my leadership, the Worcester Red Sox have generated the most corporate partnership revenue in Minor League Baseball history. I have negotiated more than 30, six-figure annual partnerships for our ball club. The typical Triple-A team has less than ten partners of this size. During a pandemic, I hired, trained, and implemented the sales strategy that resulted in the team selling out of allotted season ticket inventory and the second most season tickets in Minor League Baseball. Along with Corporate Partnership sales / service and ticket sales / service, my role oversees merchandise sales, the food and beverage business, and Polar Park Events, our non-baseball events business. Overall, even in a pandemic, with reduced capacity, the Worcester Red Sox are budgeted to generate more than double the revenue from Pawtucket. During the design phase of Polar Park, I played an instrumental role in the design of ballpark, specifically revenue generating spaces.

My role focused on revenue generation and the external marketing and branding of the Pawtucket Red Sox. Upon my arrival, we implemented a ticket focused sales team for the first time in the franchises’ history. That move generated the highest mini-plan, group and hospitality revenue in team history. During the same time period, in the sponsorship sales department, I implemented new sales inventory, field signage, between inning promotions resulting in the largest sponsorship sales in the team's history. I negotiated a new television media rights agreement, securing regularly broadcasted games twice per week.From an external marketing and branding standpoint, I implemented new and innovative marketing ideas. These efforts included SEO campaigns, social media activations and a new strategy of focusing on sell out nights. Leveraging my previous new ballpark experience I aided, in a leadership role, the effort to bring a new ballpark to Pawtucket. Though the efforts ended unsuccessfully, I used my relationships to help provide allies to speak at public hearings in favor of the new ballpark.

Clients included:Pawtucket Red Sox - Worked with the Boston Red Sox Triple-A affiliate to grow revenue, focusing on ticket sales and marketing. During my consulting period with the PawSox, the club was up double digits in ticket sales revenue YTD compared to 2015. The club is in the process of implementing innovative new marketing and promotional endeavors to enhance the fan experience and create new revenue opportunities.Confidential MiLB Owner - Client was trying to obtain a NBA D-League Franchise and locate that team in a new D-League market. My role was to study the market and generate a financial pro-forma, staffing models and meet with NBA representatives. Much of my time was creating and analyzing the arena RFP, while molding the projected revenues and expenses. I worked very closely with the NBA and D-League officials to generate the proposal for the owner and team investors.YESCO / Samsung - Helped client open doors within Minor League Baseball to aide in sales process of high quality video displays, video production and major signage.

Oversaw the business operations of the Scranton/Wilkes-Barre RailRiders, Triple-A affiliate of the New York Yankees. Guided the franchise through the $43.3M reconstruction of PNC Field as well as the rebranding from SWB Yankees to SWB RailRiders. During my tenure, our franchise won Golden Bobbleheads for Best Promotion in all of MiLB and Best Community Relations Promotion. Led the franchise to the second highest revenue year and the second lowest expense year in franchise history. In both years as President, sponsorship sales increased as well as full season ticket sales. In 2013 & 2014 the team gave nearly $600,000 back to the Scranton / Wilkes-Barre community in cash and in-kind donations.

During my tenure with the Royals / Storm Chasers (Triple-A Affiliate of the Kansas City Royals) our franchise set sponsorship sales records from 2008 through 2011. In 2011 I was a part of the leadership team that helped design, build and open Werner Park. My focus was overseeing and generating revenue for the franchise. I led a sales team in which ticket package sales, group sales and sponsorship sales grew. My personal book of business grew six fold over from my first year to my last season. Another core job function was creating and implementing marketing / branding strategies. Along with members of the leadership team, I helped design and execute the rebranding of the franchise from the Omaha Royals to the Omaha Storm Chasers.

Sold sponsorship packages along with group ticket and hospitality tickets to the A-Affiliate of the Tampa Bay Devil Rays. Led the team's promotional efforts along with emceeing each game day on the field.

Performed general operation duties for the Texans during training camp which included taking players to and from the airport, setup and take down of practice equipment, general maintenance, etc. I also created player tapes for scouts to review on collegiate players for the upcoming draft.