Rob D. Email & Phone Number

United Arab Emirates

We are the leading partner for organisations looking to expand into the emerging Middle Eastern markets for medical devices and beyond. Our local industry expertise ensures we can advise you on the risks and challenges involved in the market and offer full support as you grow your business. Solid international commercial experience working with both leading medical device organisations and start-ups. Extensive international commercial and business development experience in the direct and indirect medical device channels with a successful track record of distributor partnerships with real results.Specialised in, but not limited to, unlocking new regions and territories within our emerging markets, resulting in extended opportunities and tangible growth for the organisations we represent. Mid East Medical’s main focus is to target, develop, and deliver high-volume sales based on a healthy ethical growth structure.Our professional regional distribution (and re-distribution) expertise and wide-reaching capabilities covering capital equipment, commodity devices, disposable products and complex project-based medical therapies with a special focus on infection prevention.Our main distinction lies in prioritizing focus, assimilating and delivering real commercial results. At Mid East Medical we thrive on success, enabling the development of our medical devices brand portfolio across the Middle East and GCC region in particular.Preserving a patient-first culture is the main driving force of any healthcare facility. It is, put simply, a living value at work. Caregivers feel rewarded by giving their best to those they serve, and Mid East Medical sits at the very heart of it all, providing the services to achieve excellence in patient care.Mid East Medical, through its partners and sub-partners, will help you achieve a patient-centred culture throughout your facility thanks to our shared core attributes.

Mea

Dubai, United Arab Emirates

London, England, United Kingdom

• Senior area sales manager for UK/Ireland, Benelux (Netherlands, Luxembourg, Belgium), Italy, Turkey, Middle East & Africa.• Active in cross-functional departments that include commercialization, regulatory, and legal/compliance.• Responsible for existing commercial distributor networks and implementation of the company’s annual commercial and training objectives for the Niobe Epoch magnetic navigation platform & latest Navigant software solution.• Distributor management EMEA.• Responsible for sourcing and the relative qualifying assessment criteria that follow in allocating new distributor partners for current, active, and emerging markets.• Responsible for allocation of sales effectiveness and the relevant training methods of delivery necessary for distributor commercial team functions.• CRM tool active engagement.• Working very closely to support & train the EP society on the advancements of intravascular surgical robotics.• Responsible for C-Level negotiations, planning, and the clinical educational (pathway), implementation & execution of STX global prospect centres of excellence in my territory. • Involved in all congresses, symposiums, and educational planning execution relative to my region.

Dubai, United Arab Emirates

• Area and distributor sales manager at Thoratec for the management of all LVAD programs in MEA which included both Chronic HeartMate II & the acute CentriMag product portfolio and their associated business lines operating out of Dubai, United Arab Emirates for MEA.• Active cross-functional commercial processes that included, regulatory, Legal/compliance (Due diligence processes, distribution contractual drafts, redlines leading to final terms), partner contractual obligations and the final stages of commercialization. Partnership and execution of cooperative structured marketing objectives/plans, product limited launches, congresses, conferences etc. • 95% Growth achievement MEA region for the chronic MCS business line HeartMate II LVAD 2014 YE close.• Achievement of 157% Growth MEA region in the acute MCS business line CentriMag LVAD 2014 representing 3-4M USD.• Commercialized an additional 4 territory countries (Which included Iran-via OFAC licensing) within MEA with active business models and ongoing active implantation programs of the HMII and CentriMag business lines 2014 YE, and an additional 3 territories in 2015 YE.• YE 2015 commercial close of 100% target distribution achievement resulting in 24% growth for the MEA region for MCS therapy.• Managed a team of consultants (hybrid sales/clinical support) for the MENA region including distributor team sales and clinical assessment and support. (this included direct hires and consultancy-based hires in emerging territories)• Fully developed the MENA region in revenue from approximately 1.7 USD -> 6M USD in my new geography within 2 years.• Annual OPEX and P&L strategic input experienced professional with annual marketing and expense budget responsibilities.• Quarterly business reviews and partner quota assessment to ensure ROI annual objectives are achieved including regular partner/distributors and direct team training up-to-date for our technology.

London, England, United Kingdom

• Head of business development & commercial management for the launch & execution of Sensei X Flexible Robotic Programs & Magellan Vascular Robotic Programs for the Middle East (Including G.C.C. - Levant), AP, & ANZ which had zero presence before I arrived in the above regions/territories for HM operating out of UK and Dubai, United Arab Emirates covering MEA, APAC, and ANZ.• Responsible for exploring & executing strategical business objectives in new geographies within my emerging markets at Hansen Medical.• Outsourcing of distributor networks in my regions which include decision-making processes for the most appropriate partners representing our premium robotic technology.• Responsible for negotiations & Implementation of joint venture projects agreements which include tenders & successful clinical installation of our high-end technology robotics alongside great partners such as Philips, GE, and Siemens.• Responsible for distributor sales training and joint commercial activities.• Active involvement with legal/compliance and regulatory departments on both ends for the registrations of new product approvals in numerous countries via CE Mark or FDA-obtained certifications/registration.• Led and managed major events, symposiums, and congresses.• Commercialized 3 new countries within my territory which included Qatar, KSA, and Singapore with robotic system placement.• Commercially negotiated, obtained & confirmed solid contractual agreements with a new distributor partner for 7 x Sensei X robotic systems for KSA within 24- a month. Commercially recognizing revenue for 3 shipped robotic units in 2012.• Managed a clinical and sales support unit of 2 individuals with direct reports for the Mid-East and APAC region which included a senior consultant for new geography APAC.• Active in the intravascular Magellan robotic unit’s initial case trials for targeting the peripheral vasculature, and AAA stent graft procedures via the Magellan.

London, England, United Kingdom

• Covering UK & Ireland.• Responsible for supporting a team of 5 sales representatives covering the United Kingdom.• Improved sales per representative.• Introduced new products into theatres that increased earnings by 20%.• Responsible for all training for NHS and Private Hospitals in the UK, Cadaver Laboratories, Symposiums, Dry/Wet lab workshops, seminars, in-services etc.• Training Consultants, Registrars and Nursing staff. Over 1000 trained staff using our surgical instrumentation on technical and clinical applications.

Riyadh, Saudi Arabia

• Trained clinicians on the use of state-of-the-art technologies, specifically applications of the stapling and laparoscopy disposable and reusable instrumentation. Responsible for training and applications for the use of Valley-Lab electrosurgical devices and harmonic scalpels, CUSA. This also extended to commercial sales and training on USSDG surgical suture lines.• Setup Symposiums, animal labs, seminars and trained surgeons/nursing staff on the latest surgical instrumentation in the market, in and out of the operating rooms.• Responsible for major accounts such as King Faisal Specialized hospital and research centre having increased the business from 2 million riyals in the year 2002- 03 to 9 million riyals in 2003-04 fiscal year in the closing of month October 2004. 2004-05, having closed the respective fiscal year with 102.64% total achievement.Previously Tyco Healthcare.

Master Of Business Administration - Mba, In Marketing Management

Master Of Business Administration - Mba, Global