- Define and execute a sales strategy for the geography to retain and expand existing business accounts and attract a significant volume of new business.- Ensure overall P&L management ,- Provide leadership and support to the sales team.- Conduct appropriate and thorough analysis on the market, business, forecast, ‘look back’ and trends to provide input into the margin and price management.- Responsible for sales excellence with respect to growing, acquiring, retaining and defending sales in the region at the channel and grower level. - Lead training effortsto develop regional team members to high performing individuals and a high-performing team.- Manage/expand current distribution network - Collaborate with product management and marketing to ensure product portfolio, programs and campaigns are effective for the geography.- Develop and maintain an active demand plan and forecast for the geography to support the monthly Supply Operations, and Inventory Planning process

- Responsible for moving Helena from wholesale to direct sales in the golf market – product development and positioning, educational seminars, industry relationship building, corporate golf programs, etc.= Sales account development in the Nursery / Greenhouse, PCO, Landscape, and Governmental markets. - Developed and implemented the Regulatory and Hazardous Materials management plans for a new branch in metro Phoenix in 2014.

- Managed distribution of the ROOTS, Emerald Isle, and Plant Health Care branded product lines in the Western US (11 States) and Canada (BC).- Building and maintaining of key account relationships with distribution management at corporate, regional, and local level.- Developed “end user” programs to support selling efforts through distribution companies. - Prospecting and development of opportunities for core technologies with in the product portfolio. This included branded products, private labels, and component sales.

Now Nutrien