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An EXECUTIVE - LEVEL PROFESSIONAL with significant contributions to the growth of the interactive entertainment / video gaming industry, Rob Dyer successes are centered on planning / guiding businesses throughout numerous lifecycles:Venture FinancingProduct DevelopmentSales / MarketingM&ABusiness IntegrationChange ManagementBrings Products to Market via Traditional & Online Retail ChannelsM&A ACTIVITY - Negotiated the sale of Crystal Dynamics to Eidos for $50M. Planned / oversaw the $100M sale / merger of Crave Entertainment by Handleman.ZYNGA - Developed a $100M business within 24 months. Introduced a new division centered on building global / domestic 3rd party relationships and struck deals with 30+ developers.SONY - Captained publisher relations / contract negotiation that proved crucial for developing next-generation products. Negotiated a $30M exclusive content distribution alliance between Playstation and EA; $10M deal with Warner Bros. (Batman); $10M with Bioshock (Take Two); $5M with Assassin’s Creed (Ubisoft).EIDOS INTERACTIVE - Crafted a brand-focused and lean strategy that transformed $140M loss into $34M profit; expanded sales of Tomb Raider, Deus Ex, Legacy of Kain and Hitman.DISNEY - Negotiated multi-million dollar distribution partnerships while instituting infrastructure and budgets for new units in Asia Pacific and EMEA regions. P&L ManagementMarketing Automation Social Network Platforms New Product Launches Licensing App Monetization Strategic PartnershipsBusiness PlanningCompetitive Analysis Strategic Planning Customer Acquisition Mergers & Acquisitions Software Development PartnershipsBusiness DevelopmentCommunity ManagementDeveloper RelationsVideo GamingFree 2 Play Interactive Entertainment Brand Management Promotion Distribution B2B B2C Staff ManagementContent StrategyMobile ApplicationsMobile Ad Networks Customer Engagement Campaign Management Web AnalyticsAdvertising Analytics
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Chief Operating OfficerCapcom Nov 2018 - PresentOsaka, JpOverseeing publishing and business development in this top 10 video game publisher. Our catalog includes Street Fighter, Resident Evil, Monster Hunter and Devil May Cry across Playstation, Xbox, Switch and PC. -
Strategy Sales & Marketing Consultant ~ Video Gaming ~ Competitive Analysis ~ Big Data AnalysisRob Dyer Consulting 2013 - PresentStarted in June 2013, reenacted in July 2015 after 13 months as the SVP of Publisher Relations with TapJoy. Provides video game publishers with subject matter expertise pertaining to online gaming throughout Asia and the United States, List of selected engagements can be view under "Projects".Provides video game publishers with subject matter expertise pertaining to:Business PlanningNew Product LaunchesCustomer Acquisition / RetentionLicensingProduct ManagementInteractive Entertainment Business DevelopmentCustomer AcquisitionMarketingMobile GamingSocial Media PlatformsMobile Applications
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Co-Founder / Ceo ~ Business Development ~ New Product IntroductionsFan Kicks Inc. Jun 2016 - Sep 2018Blends esports and video game IP with emerging fashion market focused on custom shoe design, creating an on demand system that eliminates inventory needs and provides an endless stream of designs. Negotiates alliances with leading brands (Major League Baseball (MLB), Assassin's Creed, Tomb Raider, Far Cry, Rainbow 6, Angry Birds, Cloud 9, Team Secret and Team Rogue.) Manages five (5) employees.Go-to Market PlanningStaff ManagementAlliance ManagementP&L ManagementCustomer AcquisitionStrategic Planning
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Svp Publisher Relations ~ Monetization ~ Mobile Gaming ~ AdvertisingTapjoy Jun 2014 - Jul 2015San Francisco, California, UsRecruited to plan and lead the company’s competitive positioning in the mobile advertising and app monetization space, working with publishers to feature in-app advertising for direct response marketing strategies.Introduced to the marketplace Tapjoy’s new video advertising product, featuring the initiative as a core promotional vehicle to mobile game publishers, resulting in adding $80M to top line revenue in 12 months.Revamped existing protocols for managing the agency’s relationships with publishers, presenting new methods for generating top line revenue and repeat visits. Managed and trained a staff of 20 account managers charged with deepening relationships with the publisher base.Worked with senior staff and product managers to present a new campaign analytics tool that raises the sophistication of advertiser and publisher analytics.Strategic PlanningCompetitive AnalysisStaff ManagementAdvertising AnalyticsCustomer EngagementCommunity ManagementInteractive Entertainment Customer Acquisition / Retention -
Head Of Partner Publishing ~ Online Gaming ~ Social Network Platforms ~ Free 2 Play ~ Digital MediaZynga 2011 - Jun 2013San Francisco, California, UsCo-founded and developed Zynga Publishing Partners, a customer-driven division for a $1.6B provider of social game services. Conduct sophisticated analyses; formulate competitive market strategies, budgets, marketing, and business plans. Impose organizational structure and establish performance metrics. Inspire, motivate and manage internal partners, independent developers, and a team of 10.Originated a free to play platform, which leveraged a micropayment revenue model, and enacted marketing programs that built a $100M business.Orchestrated in-house initiatives and sparked synergies across departments; established infrastructure and business processes; wrote operating policies.Strategic PlanningP&L ManagementNew Product LaunchesDeveloper RelationsStaff ManagementCustomer EngagementAdvertising AnalyticsMobile GamingContent StrategyInteractive Entertainment -
Svp Publisher Relations ~ P&L Management ~ Business Planning ~ Staff ManagementSony Computer Entertainment America 2008 - 2011San Mateo, California, UsOversaw and optimized P&L results for the $800M 3rd Party PlayStation business. Directed 125 personnel engaged in Developer Support, Operations, Account Management, and the PlayStation Network.Planned and launched next-generation consumer products targeting online users; rendered quality product support; negotiated valuable B2B agreements; served on the USA-Japan Senior Management Team.Managed all C-level relationships with major entertainment companies (i.e. Electronic Arts, Disney, Warner Brothers, and Activision).Created culture that improved employee retention by 15% at CEG; retained 97% of staff after sale.Online GamingBusiness DevelopmentDeveloper RelationsContent StrategyNew Product LaunchesInteractive EntertainmentDistributionCustomer EngagementStrategic PlanningCompetitive Analysis -
President / Chief Operations Officer ~ Publishing ~ Licensing ~ Developer RelationsSvg/Crave Publishing 2004 - 2008Spearheaded contract negotiations, development and P&L for a distributor and publisher of videogame products including software for Game Boy Advance, Nintendo GameCube, and PlayStation game consoles, PlayStation2 computer entertainment system and Xbox. Led Finance, HR, IT, Operations, Product Development; managed key retail / 3P accounts.Redirected software sales from Xbox 360 to PS3 platform and produced 15 games that grew sales to $260M with projected income exceeding $300M which positioned the company for sale.Profit & Loss Management (P&L)Software Development PartnershipsNew Product Launches Digital MediaMergers & Acquisitions Interactive EntertainmentContent StrategyCustomer Acquisition / Retention
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President ~ Staff Management ~ Interactive Entertainment ~ Mergers & Acquisitions (M&A)Eidos 1998 - 2004Montreal, Quebec, CaRevitalized a failing business; turned a $140M loss into $34M profit; improved consumer focus testing and produced $145M in Tomb Raider, Deus Ex, Legacy of Kain and Hitman sales.Developed 20 games for local markets and secured major movie licensing deals; controlled press and analyst coverage of US financial results.Reduced overhead 72% with reorganization; replaced contractors with a direct sales force, saving $600K in annual expense and maintaining minimal staff turnover.Video GamingLicensingDistributionNew Product LaunchesStrategic PlanningCustomer EngagementContent StrategyBusiness Development -
President ~ Publishing ~ Video Gaming ~ DistributionCrystal Dynamics 1994 - 1998San Mateo, Ca, UsLaunched publishing venture with $30M in funding from Kleiner Perkins (KPCB); marketed eight (8) games that generated $25M in two (2) years. Reconfigured business as video game studio and developed original intellectual property for multiple consoles; stemmed losses and achieved profitability through global sales. Closed numerous distribution deals with Panasonic for $20M+.Interactive Entertainment Content StrategiesCustomer EngagementP&L ManagementStrategic PlanningLicensingNew Product LaunchesCompetitive AnalysisDeveloped 20 games for local markets and secured major movie licensing deals; controlled press and analyst coverage of US financial results.Reduced overhead 72% with reorganization; replaced contractors with a direct sales force, saving $600K in annual expense and maintaining minimal staff turnover. -
Director: Sales & Business Development - International Home Entertainment ~ Licensing ~ DistributionThe Walt Disney Company 1991 - 1994Burbank, Ca, UsAdded $50M in 1st year Australia and Korea movie video sales and quadrupled regional revenue by opening Disney SubsidiariesOpened Switzerland unit; negotiated Saudi Arabia, South Africa and Eastern Europe licensing deals.New Product LaunchesP&L ManagementStrategic PartnershipsCompetitive AnalysisBrand ManagementInteractive Entertainment
Rob Dyer Skills
Rob Dyer Education Details
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The London School Of Economics And Political Science (Lse)Accounting And Finance -
Washington University In St. LouisEconomics
Frequently Asked Questions about Rob Dyer
What company does Rob Dyer work for?
Rob Dyer works for Capcom
What is Rob Dyer's role at the current company?
Rob Dyer's current role is Chief Operating Officer at Capcom.
What is Rob Dyer's email address?
Rob Dyer's email address is rd****@****ony.com
What is Rob Dyer's direct phone number?
Rob Dyer's direct phone number is +165065*****
What schools did Rob Dyer attend?
Rob Dyer attended The London School Of Economics And Political Science (Lse), Washington University In St. Louis.
What skills is Rob Dyer known for?
Rob Dyer has skills like Start Ups, Mobile Games, Mobile Devices, Video Games, Monetization, Strategic Partnerships, Social Games, Online Gaming, Game Development, Game Design, Social Media, Digital Media.
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