Rob E. Email & Phone Number

Vacation Rentals & Real Estate•Maximum Business Intel: I design and execute data architectures that sync acquisition platforms and Google Analytics with client websites and the industry-leading CRM (NAVIS).•Deeper Data: I customize and automate visual reporting according to leadership’s goals and individual departmental functions.•Savvy Spends: I manage digital advertising operations and budgets to optimize and balance clients’ investments in PPC, such as Google Ads.•Better Buzz & Higher Local Ranking: I use Google Business Profile to monitor and respond to online reviews and maximize/optimize use of citations services the effect organic search and map rankings.•Next-Gen Execution: I travel to industry conferences, put on workshops and maintain credentials in all critical tool-sets so that my clients stay a step ahead of the competition.Manufacturing•Efficient lead funnels: With heat maps, session recording and other tools, I test UX, landing pages and traffic sources to discover the fastest, least expensive routes to the best leads.•More yield: I squeeze more out of each opportunity via marketing automation and nurturing programs (like Pardot and Click Dimensions) to keep prospects hot and earn repeat business from past customers.Online Retail•Optimal Platform Alignment: I align WordPress, Shopify and Google Merchant Center to maximize automation and data acquisition, while minimizing risk of human error.•Quality, Affordable Creative: I match clients to creative pros and developers with expertise in focused brand expression and clean deliverable execution.

Nashville, Tn

E-COMMERCE•Pay-per-click: Reorganized and managed Google Adwords and Bing Accounts. In 2014, year-over-year improvements include a 243% increase in PPC-related leads in our heating products and a 491% increase in our fan products. During the same period, Cost-per-click decreased 23% and Click-thru-rate increased 72% for our heating products while, in the Fan products, we increased PPC traffic by 307% while maintaining the same conversation rate. (In our metrics, a conversion is a lead.)•Organic: In 2014, year-over-year improvements include an 82% increase in organic leads in our heating products and a 296% increase in our fan products.•Website launch: Led development of new, responsive Web site (energylogic.com), including integration of an online store with a shopping cart offering accessories.•E-mail marketing: Deployed ClickDimensions, the platform recommended by Microsoft for integration with Dynamics CRM. The deployment has allowed us to become independent in our e-mail marketing while also allowing us to set up automated e-mail responses to product and service-related inquiries.•CRM Expansion: Created custom quote tool, combining Microsoft Dynamics Quote entity with XpertDocs for custom proposal documents that are integrated with the CRM.•CRM Grading and Scoring: Deployed grading and scoring code for the first time on our Web site, resulting in improved prioritization of sales leads as well as automation of key nurturing functions.•Provided online marketing support and assistance to members of our dealer network.•Managed contractor relationships including: Ad agency, SEM, CMS, U/X, Social, CRM, PR, Custom HTML, and graphic design. TRADITIONAL MARKETING•Led development of a modular tradeshow booth capable of several configurations, while minimizing costs associated with assembly and shipping.•Managed co-op advertising with the national chains NAPA, O’Reilly, and CarQuest Auto Parts.

Nashville, Tn

WEB ADVERTISING•Established and managed ResortQuest by Wyndham Vacation Rentals Pay-Per-Click (PPC) accounts, with annual budget of over $2.2 million•Acted as primary contact to Google Adwords' account representative•Executed contracts and managed relationships with over 60 online publishers of Display Advertising•Coordinated PPC and Display Advertising activities of our corporate brand, as well as those of our 15 regional, resort officesAD TRAFFICKING AND ATTRIBUTION REPORTING•Managed the launch of all current ResortQuest PPC accounts•Brought all Display Ad trafficking and reporting functions in-house by instituting Doubleclick’s DART for Advertisers•Integrated Spotlight tags within Web sites to reveal true ROI resulting from online advertising•Utilized Google Analytics to provide both automated and on-demand reporting, including Data Visualization dashboards•Set up Navis tracking for select locations to determine total revenue, including both online and phone bookings, associated with PPC advertising•Monitored Omniture SiteCatalyst reporting and dashboards to determine campaigns' effectiveness in generating online bookingsPUBLIC AND CORPORATE RELATIONS•Managed affiliate partnership program made up of 21 other independent vacation rental companies •Led press campaign and customer-facing contests promoting the launch of a new ResortQuest.com website•Established PRweb relationship to promote special events in resort locations, and to assist with SEO link-building•Centralized management of social media under HootSuite

Nashville, Tn

ELECTRONIC MEDIA DEVELOPMENT•Led content development for five company websites, each geared to a different type of bookseller•Produced the Handseller, an HTML-based, monthly e-newsletter that publicizes sleeper titles•Oversaw publication of twelve monthly e-newsletters, each covering different genre or markets•Served as content manager for News section of company intranetPRINT MEDIA•Composed press releases for all five Ingram Book business units•Conducted interviews with authors, agents, and editors for Ingram’s monthly magazine, Advance.•Wrote print ads, advertorials, tradeshow media, CEO-staff speeches/presentations, and more•Edited the book, National Book Awards Classics, by Neil BaldwinPROCESS IMPLEMENTATION•Developed procedures linking all communications activities with CEO-staff goals and objectives•Instituted editorial procedures allowing Ingram to more than triple the number of monthly, electronic newsletters publishedTEAM MANAGEMENT•Supervised team of writers and IT specialists•Promoted twice during my three-year tenure

Bba, Finance, Real Estate

Masters, Journalism