Business Insights and Analytics Lead for Innovative Medicines Business Unit, UK & Ireland, including secondment to WW BI&A commercialisation teamLed budget forecast process for portfolio; providing 3-year view of revenue forecast, using both patient-based and tended forecast models across a complex therapeutic portfolioIncludes current secondment to WW role, leading long term financial forecast (10-year LTFP), leading on collation of assumptions from affiliates, developing into long term forecast, including LoE erosion scenario planning and presentation to senior managementWork closely with commercial leadership, finance and demand planning to ensure forecast outputs and assumptions are clearly communicated across the company

Business Insights and Analytics lead for Immunology portfolio, UK & IrelandDevelopment of holistic BI&A strategy and pre-launch forecast for multiple launchesDrove insights and analytics plans to support go to market (GTM) launch decisions including strategic launch plan, GTM model, brand positioning, customer segmentation, field force sizing and structure, business cases for pricing strategy and approvals, account prioritisation and profilingRequired the use of multiple innovative internal and external datasets to develop innovative dashboard profiling priority accountsDevelopment of innovative omnichannel datasets and dashboard, providing unique insights using customer level data, combined with internal activity dataDevelopment of post launch dashboards providing weekly updates on launch KPIs that drive a detailed understanding at an individual account level in addition to brand performance updates to senior management

Business Insights and Analytics Above market role in leading primary market research and insight plans for multiple brands across multiple disease areasInvolved working with commercial teams across multiple European markets, requiring a detailed understanding of different healthcare systems, commercial models and culturesDevelopment of insights plans for multiple markets across both pre-launch and in market assets across variety of project types (qualitative, quantitative)Key achievement: led 15 market brand performance KPI project, providing 6 monthly reporting into brand performance and KPIs. This was used by markets to adjust tactical plans and collated to provide cross markets comparisons to WW senior management, informing global strategic plan