Rob Empfield

Rob Empfield Email and Phone Number

Marketing Manager at Prudential Lighting @ Prudential Lighting
los angeles, california, united states
Rob Empfield's Location
Aliso Viejo, California, United States, United States
Rob Empfield's Contact Details
About Rob Empfield

Results oriented, innovative marketing and design professional with extensive experience in planning, execution, and advancement of winning marketing programs. Expertise in development of high-impact campaigns; leverage key strengths to maximize organizational presence, profitability, and performance. Lead top performing teams to consistently exceed rigorous expectations in highly competitive markets on very tight budgets.Specialties: • Client Relationships • Media/Direct Consumer Contact • Print Design • Product/Service Promotion • Production Supervision • Web Creative • Marketing Plan Development • Talent Management • Copywriting • Advertising Design & Strategies • Photo Shoot/Print Management • Market Research

Rob Empfield's Current Company Details
Prudential Lighting

Prudential Lighting

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Marketing Manager at Prudential Lighting
los angeles, california, united states
Website:
prulite.com
Employees:
57
Rob Empfield Work Experience Details
  • Prudential Lighting
    Marketing Manager
    Prudential Lighting Aug 2011 - Present
    Los Angeles
    Direct Prudential Ltg. marketing efforts. Work closely with GM, CFO, design and engineering teams, sales and manufacturing to develop and launch commercial lighting fixtures. Establish and execute communications programs; ensure alignment to the organizations’ strategic, and timeline expectations. Oversee external web and creative vendors. Shape the organization’s corporate presence and position through presentations, trade shows, literature, and brand identity.
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  • Stanley Black & Decker , Inc.
    Brand & Design Manager
    Stanley Black & Decker , Inc. Jan 2007 - Jul 2011
    Lake Forest, Ca
    Direct all aspects of Baldwin brand with small team. Establish and execute communications programs; ensure alignment to the organizations’ strategic, budget, and timeline expectations. Oversee external PR, web, and photography vendors. Shape the organization’s corporate presence and position through key literature, printing, advertising materials, and brand identity. Execute copywriting and creative. Administer print quoting, awarding, cost containment, and fulfillment activities.DELIVERED RESULTS:• Saved the organization 35% in annual printing costs and improved ordering process for customer showrooms by redesigning catalogs. • Overall marketing and design efforts contributed to gain in market share during down year.Showroom sales flat in 2008 vs. down 20-25% for most competitors and industry as a whole. • Created a new tag-line, visual identity, brand guidelines and ad campaign focused on targeting a younger demographic by transforming Baldwin brand to a more contemporary scheme. • Designed, produced and fulfilled updates to full Baldwin product catalogs. Managed all aspects of printing and fulfillment of consumer and related sales materials.• Collaborated across product marketing, channel marketing, and sales departments in development of highly effective new product introductions.• Planned, organized, and created promotions supporting major trade shows and key regional shows.• Developed and delivered comprehensive quarterly performance presentations to executive staff and divisional leadership. • Selected as a 2007-08 Black & Decker President’s Award Winner.
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  • Black & Decker Hhi
    Senior Design Manager
    Black & Decker Hhi 2002 - 2006
    Led a team of three design professionals. Developed and executed strategic marketing campaigns in support of B2B and retail channels. Designed high impact brochures, tradeshow graphics, packaging, direct mail, print and web advertising in support of brand. DELIVERED RESULTS:• Developed and delivered comprehensive presentations of retail campaign concepts to product and channel teams to gain approval and buy-in. • Executed succession planning by developing junior designers.
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  • Mueller International
    Art Director
    Mueller International 2000 - 2002
    Collaborated with Marketing Director to develop high-powered direct mail campaigns. Concepts, copy writing, interactive creative projects.DELIVERED RESULTS:• $5M campaign generated far beyond Xerox’s goal of 5k quality leads for digital commercial printers.
  • Red Engine Design
    Creative & Marketing Director
    Red Engine Design 1998 - 2000
    Founded a comprehensive creative and marketing solutions agency, specializing in sports-related industries.CLIENTS INCLUDED:• Saucony, Quintana Roo, Merlin, Bally Total Fitness, Reebok, Met-RxDELIVERED RESULTS:• Full creative and marketing support for start-up that became nation’s largest triathlon series in two years.
  • Affluent Living Publications
    Senior Designer
    Affluent Living Publications 1995 - 1998
    Designed ads and editorial, client relations, development of marketing materials, proofing and press checks.DELIVERED RESULTS:• Tripled from 9 to 27 regional magazines, more than 50% increase in advertising revenue in 4 years.

Rob Empfield Skills

Product Marketing Advertising Marketing Strategy Product Development Brand Development Graphic Design Trade Shows Packaging Brand Management Creative Direction Catalogs Cross Functional Team Leadership Consumer Products Product Launch Product Design Concept Development Adobe Creative Suite Industrial Design Product Innovation Design Thinking

Rob Empfield Education Details

Frequently Asked Questions about Rob Empfield

What company does Rob Empfield work for?

Rob Empfield works for Prudential Lighting

What is Rob Empfield's role at the current company?

Rob Empfield's current role is Marketing Manager at Prudential Lighting.

What is Rob Empfield's email address?

Rob Empfield's email address is re****@****cox.net

What is Rob Empfield's direct phone number?

Rob Empfield's direct phone number is +194925*****

What schools did Rob Empfield attend?

Rob Empfield attended California Polytechnic State University-San Luis Obispo, Covenant Theological Seminary.

What are some of Rob Empfield's interests?

Rob Empfield has interest in Diy Enthusiast, Coaching Football, Basketball, Youth Leader.

What skills is Rob Empfield known for?

Rob Empfield has skills like Product Marketing, Advertising, Marketing Strategy, Product Development, Brand Development, Graphic Design, Trade Shows, Packaging, Brand Management, Creative Direction, Catalogs, Cross Functional Team Leadership.

Who are Rob Empfield's colleagues?

Rob Empfield's colleagues are Juan Franco, Jon Steele, Barry Curtis, Javier Lepe, Jay Weiss, Steve Holguin, Alexis Avilez.

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