Rob Farrell Email and Phone Number
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I am energized by helping sales and marketing teams drive product innovation, content marketing programs, and superb customer experiences. I help to create, promote and sell complex products and services that matter to contractors, homeowners, commercial enterprises, architects & engineers, industrial end-users, and OEM’s. To accomplish this, I focus on building highly effective teams that deliver results using repeatable processes and modern digital tools.Throughout my career, I have had the privilege to hold many leadership positions in marketing, product management, technical sales, and in developing strategy and business plans. These experiences have taught me a great deal about where I can add value and help businesses succeed. Some of these insights are below:I am a dyed-in-the-wool marketer, who is inspired by achieving results through modern content marketing strategies based on SEO, SEM, and social media.- Creating, communicating, and curating brand and product content is my top priority.- Strategic planning and sales budgeting are second nature to me.- I am skilled in creating and implementing sales promotions in wholesale and retail channels.I can lead, align and grow world-class selling teams.- I am a trust-builder, using great narratives, knowledge and data to make prospects into customers.- I am motivated to win but helping the team win is more gratifying. - I have a deep understanding of the B2B selling process, and modern CRM tools.I can successfully lead the product lifecycle management process for highly engineered electro-mechanical products and product families.- The voice of the customer is the driving factor in all that I do.- I excel at leading the product innovation process.- I have good business instincts, but always seek data to support a decision.Professional Skills:Sales Management | Price Management | Marketing | Product Development | Product Management | Forecasting | Channel Marketing | Customer Relationships | Strategic Planning | Price Analysis | Business Development | Budgeting | Product Roadmaps | Technology Roadmaps | Business Process ImprovementProduct & Technology Expertise:Electrical Circuit Protection | Industrial Automation | LED Lighting | Solar Power | Wind Power | Hydraulic Elevators | Traction Elevators | LV & MV Switchgear | Motor Control CentersI enjoy hearing other people's perspectives on business, marketing and sales. Please contact me if you are interested to start a conversation.
Noark Electric
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Director Research & Development, North AmericaNoark Electric Oct 2024 - PresentPomona, California, UsAs the Director of Research & Development at NOARK Electric, I lead a team of engineers, based across North America to drive product innovation and technical support for the Noark and CHINT brands. Collaborating with local business leaders, marketing, and sales teams, we design and implement new products to meet market demands and enhance customer satisfaction.
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Marketing DirectorNoark Electric Dec 2021 - Dec 2024Pomona, California, Us
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Managing DirectorGmv North America Sep 2019 - Sep 2021GMV Martini is a global leader in the manufacture of elevator components and complete elevator systems. In this role, I led the start-up of GMV's North American operations, from building the strategic and operational plans, to developing the ERP and website and to hiring and training staff. Highlights:- Devised a strategy that successfully engaged small to medium-sized, independent Elevator Companies across North America., and built a strong pipeline of opportunities.- Led the procurement and implementation of NetSuite's Manufacturing ERP for both GMV and its local manufacturing partner company. Created a seamless and automated system to transmit orders, provide detailed manufacturing information, and manage intercompany billing.- Led the implementation of a cloud-based configure-price-quote tool by Configure One. This online service was customized by the GMV team to provide customers the ability to configure an Elevator Package, produce a detailed proposal, and generate installation drawings.- Implemented a content marketing strategy that built engaging content and employed SEO/SEM tools and techniques to build the brand and engage customers.
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Vice President Of Marketing And Business DevelopmentSouthwire Canada Sep 2017 - Feb 2019Southwire Company is the largest wire and cable manufacturer in North America, selling to Utility, Industrial, and OEM end-users and Electrical Contractors. Southwire has successfully diversified its product portfolio to include contractor equipment, hand tools, and consumer goods such as extension cords, timers, and decorative outdoor lighting.Achievements:- Motivated and led Southwire Canada’s marketing and price management teams in the recovery of this $300M business.- Instituted a price analytics function and led the development of digital tools that improved the speed and accuracy of price decisions. Improved gross margin performance by an average of 5% in the first year.Created content marketing, communications, and SEO/SEM strategies that helped to improve the organizations’ Net Promoter Score by 25%.- Led the revival of the division’s Strategic Planning, Forecasting, and Sales Budgeting processes, creating both short-term and long-term targets and action plans that set the course for an 8% year-over-year growth in sales.
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Vice President, Marketing & Sales (Interim)Southwire Canada Jan 2018 - Jan 2019Achievements:- Managed the firm’s Electrical Distribution sales team of 15+ internal sales professionals and a portfolio of 20 manufacturers’ representatives. Led the ongoing analysis of where to deploy internal resources versus outside representatives in order to maximize sales and profit.- Successfully led the line review process for consumer-focused extension cord products, resulting in the award of more than 20% incremental business through Lowes Canada and its Rona franchises.- Devised and executed a SIOP (Sales, Inventory & Operations Planning) system, that generated a 3-month rolling sales forecast across all lines of business. This process helped Southwire Canada’s leadership to consistently achieve monthly financial results, while also driving the improvement of fill rates by more than 30%.
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Director Of MarketingEaton Nov 2011 - May 2017Dublin, Ireland, IeLed the transformation of the firm’s marketing department into a segment-focused organization and implemented an inbound, content marketing strategy. Leveraged digital communications and e-commerce expertise to successfully deploy CRM and Marketing Automation platforms across the Canadian marketing and sales organizations. Collaboratively built an opportunity pipeline review and SIOP process that improved top-line sales and forecast accuracy.Achievements:- P&L owner who was responsible for meeting revenue and profit objectives of a $500M business. Leader of the annual strategic planning and sales budgeting process and achieved market share growth of more than 300 basis points from 2011 to 2015.- Planned and implemented the Canadian division’s first CRM system across its 200+ national sales organization in 2016. Achieved rapid buy-in from sales leaders and staff by establishing detailed training programs and documented business processes.- Empowered, led, and nurtured the Canadian product management and marketing communications team of 50+ product managers, engineers, and marketing specialists. This team realized 50% market outgrowth in successive years. -
Marketing Manager, Construction SegmentEaton Jan 2007 - Nov 2011Dublin, Ireland, IeLed the new-product development and sales growth strategy for multiple product lines selling into the electrical construction market, servicing electrical contractors in the commercial and residential verticals, and through big-box retailers. Created a clear product leadership position for Eaton’s low voltage distribution offering by creating superior products and driving enhanced national manufacturing capabilities. Achieved market share growth in the residential new-construction market space while improving sales through big-box retailers.Achievements:- Owned the product lifecycle management of multiple product lines focused on sales to electrical contractors, serving commercial, residential, and industrial end-users. Achieved profitable revenue growth of 4% to 6% annually.- Led the product development and introduction of innovative new products including electric vehicle charging stations, solar inverters, and specialized wind power circuit breakers.- Collaborated with Mitsubishi Canada to successfully complete their Clean Across Canada promotion of their first North American all-electric vehicle in 2010. This work involved the design and construction of a mobile rapid-charging station that kept the iMIEV car charged from St. Johns to Vancouver over a 3-week period.
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Product Line Manager, Low Voltage Distribution AssembliesEaton Jul 2002 - Jan 2007Dublin, Ireland, IeKick-started product innovation in a $200M product line and helped plant operations leadership develop and implement improved manufacturing capabilities and customer service competencies.- Led new product development, from market analysis to engineering and product launch, for Eaton's Low Voltage Distribution products, successfully introducing $100M in new product sales over three years.- Successfully drove double-digit gains in market share for Low Voltage Panelboards and Switchboards during the tenure of this role.
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Operations Manager, Ontario And Atlantic Service CentresEaton Jun 1998 - Jul 2002Dublin, Ireland, IeP&L owner of a small manufacturing operation. Increased profitable revenue during tenure through the implementation of lean manufacturing cells and improved order management processes. Managed custom order engineering and quotation functions in addition to manufacturing operations, while also supervising a similar operation in New Brunswick.
Rob Farrell Skills
Rob Farrell Education Details
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Athabasca UniversityBusiness Administration And Management -
Athabasca UniversityGeneral
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Conestoga CollegeElectrical Engineering Technologies/Technicians
Frequently Asked Questions about Rob Farrell
What company does Rob Farrell work for?
Rob Farrell works for Noark Electric
What is Rob Farrell's role at the current company?
Rob Farrell's current role is VP | Director | Managing Director | Marketing | Sales | Product Management | Strategic Planning | Digital Transformation | P&L Owner | Electrical Products | CRM | ERP | Business Development.
What is Rob Farrell's email address?
Rob Farrell's email address is ro****@****ton.com
What is Rob Farrell's direct phone number?
Rob Farrell's direct phone number is +190563*****
What schools did Rob Farrell attend?
Rob Farrell attended Athabasca University, Athabasca University, Conestoga College.
What skills is Rob Farrell known for?
Rob Farrell has skills like Manufacturing, Product Marketing, Product Development, New Business Development, Product Management, Account Management, Strategic Planning, Sales Management, Key Account Management, Cross Functional Team Leadership, Engineering, Management.
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