Rob Farrell Email & Phone Number

Toronto, On, Ca

Pomona, California, Us

As the Director of Research & Development at NOARK Electric, I lead a team of engineers, based across North America to drive product innovation and technical support for the Noark and CHINT brands. Collaborating with local business leaders, marketing, and sales teams, we design and implement new products to meet market demands and enhance customer satisfaction.

Pomona, California, Us

GMV Martini is a global leader in the manufacture of elevator components and complete elevator systems. In this role, I led the start-up of GMV's North American operations, from building the strategic and operational plans, to developing the ERP and website and to hiring and training staff. Highlights:- Devised a strategy that successfully engaged small to medium-sized, independent Elevator Companies across North America., and built a strong pipeline of opportunities.- Led the procurement and implementation of NetSuite's Manufacturing ERP for both GMV and its local manufacturing partner company. Created a seamless and automated system to transmit orders, provide detailed manufacturing information, and manage intercompany billing.- Led the implementation of a cloud-based configure-price-quote tool by Configure One. This online service was customized by the GMV team to provide customers the ability to configure an Elevator Package, produce a detailed proposal, and generate installation drawings.- Implemented a content marketing strategy that built engaging content and employed SEO/SEM tools and techniques to build the brand and engage customers.

Southwire Company is the largest wire and cable manufacturer in North America, selling to Utility, Industrial, and OEM end-users and Electrical Contractors. Southwire has successfully diversified its product portfolio to include contractor equipment, hand tools, and consumer goods such as extension cords, timers, and decorative outdoor lighting.Achievements:- Motivated and led Southwire Canada’s marketing and price management teams in the recovery of this $300M business.- Instituted a price analytics function and led the development of digital tools that improved the speed and accuracy of price decisions. Improved gross margin performance by an average of 5% in the first year.Created content marketing, communications, and SEO/SEM strategies that helped to improve the organizations’ Net Promoter Score by 25%.- Led the revival of the division’s Strategic Planning, Forecasting, and Sales Budgeting processes, creating both short-term and long-term targets and action plans that set the course for an 8% year-over-year growth in sales.

Achievements:- Managed the firm’s Electrical Distribution sales team of 15+ internal sales professionals and a portfolio of 20 manufacturers’ representatives. Led the ongoing analysis of where to deploy internal resources versus outside representatives in order to maximize sales and profit.- Successfully led the line review process for consumer-focused extension cord products, resulting in the award of more than 20% incremental business through Lowes Canada and its Rona franchises.- Devised and executed a SIOP (Sales, Inventory & Operations Planning) system, that generated a 3-month rolling sales forecast across all lines of business. This process helped Southwire Canada’s leadership to consistently achieve monthly financial results, while also driving the improvement of fill rates by more than 30%.

Dublin, Ireland, Ie

Led the transformation of the firm’s marketing department into a segment-focused organization and implemented an inbound, content marketing strategy. Leveraged digital communications and e-commerce expertise to successfully deploy CRM and Marketing Automation platforms across the Canadian marketing and sales organizations. Collaboratively built an opportunity pipeline review and SIOP process that improved top-line sales and forecast accuracy.Achievements:- P&L owner who was responsible for meeting revenue and profit objectives of a $500M business. Leader of the annual strategic planning and sales budgeting process and achieved market share growth of more than 300 basis points from 2011 to 2015.- Planned and implemented the Canadian division’s first CRM system across its 200+ national sales organization in 2016. Achieved rapid buy-in from sales leaders and staff by establishing detailed training programs and documented business processes.- Empowered, led, and nurtured the Canadian product management and marketing communications team of 50+ product managers, engineers, and marketing specialists. This team realized 50% market outgrowth in successive years.

Dublin, Ireland, Ie

Led the new-product development and sales growth strategy for multiple product lines selling into the electrical construction market, servicing electrical contractors in the commercial and residential verticals, and through big-box retailers. Created a clear product leadership position for Eaton’s low voltage distribution offering by creating superior products and driving enhanced national manufacturing capabilities. Achieved market share growth in the residential new-construction market space while improving sales through big-box retailers.Achievements:- Owned the product lifecycle management of multiple product lines focused on sales to electrical contractors, serving commercial, residential, and industrial end-users. Achieved profitable revenue growth of 4% to 6% annually.- Led the product development and introduction of innovative new products including electric vehicle charging stations, solar inverters, and specialized wind power circuit breakers.- Collaborated with Mitsubishi Canada to successfully complete their Clean Across Canada promotion of their first North American all-electric vehicle in 2010. This work involved the design and construction of a mobile rapid-charging station that kept the iMIEV car charged from St. Johns to Vancouver over a 3-week period.

Dublin, Ireland, Ie

Kick-started product innovation in a $200M product line and helped plant operations leadership develop and implement improved manufacturing capabilities and customer service competencies.- Led new product development, from market analysis to engineering and product launch, for Eaton's Low Voltage Distribution products, successfully introducing $100M in new product sales over three years.- Successfully drove double-digit gains in market share for Low Voltage Panelboards and Switchboards during the tenure of this role.

Dublin, Ireland, Ie

P&L owner of a small manufacturing operation. Increased profitable revenue during tenure through the implementation of lean manufacturing cells and improved order management processes. Managed custom order engineering and quotation functions in addition to manufacturing operations, while also supervising a similar operation in New Brunswick.

Master'S Degree, Business Administration And Management

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Engineering Technician, Electrical Engineering Technologies/Technicians