Rob Ghosh Email & Phone Number

London Area, United Kingdom

As a member of the dynamic press team at Transport for London (TfL), actively contribute to the creation of PR materials for Environment, Streets and Policing and Campaigns press desks to influence public opinion and drive awareness.• Diligently investigated Ultra Low Emission Zone (ULEZ) cases to formulate PR solutions and create apology statements where necessary; verified facts to justify decisions, outline legislative requirements and build awareness.• Facilitated in the launch of Outer London Bus Superloop, a network of 10 express bus routes, by leveraging connections in national and regional media to garner 50 to 60 pieces of coverage for the initiative.• Instrumental in the launch of the Green Wheelchair Traffic Light Campaign in Dec 2023 by partnering with Pete Reid to outline challenges faced throughout the network, promoting accessibility at 6 locations throughout London. • In Jan 2024, directly engaged with BBC Morning Live and TfL’s Head of Cable car operations to encourage discussions in ‘chatty cabins’ on selected cable car networks to share experiences about loneliness.• Promoted TfL’s Youth Panel for 16 to 25 year olds, young Londoners set to shape the future of London’s transport network attend board meetings and contribute to current campaigns, initiatives and programs.• In Nov 2023, utilised strategic partnership with Historic Palaces to navigate the launch of a charity event for ‘Remembrance Day’, combining efforts to wrap buses and map routes that stopped at the Tower of London. • Actively respond to press queries for national and regional print and broadcast media to mitigate crisis situations and resolve issues, bolstering public perceptions.• Reviewed video footage to address transport incidents and accessibility concerns while liaising with transport services to gather information and inform the public with updates.

Initially a 4-month contact, which was then extended, actively supported the Press Office in reactive/proactive media relations for Britain’s national regulator for workplace health and safety; prepared robust plans that tackled serious health issues and mitigated risks, raising the company’s profile and increased media coverage.• Investigated media enquiries to draft complex communication plans that challenged work practices and produced effective prosecution campaigns targeting SMEs, sole traders and prestigious organisations.• As Media Relations Lead, coordinated the execution of various H&S campaigns to minimise accidents and, through effective messaging, bring focus to work-related diseases and spot check inspections.• Contributed to a cross-government Communications Group to effectively prepare contingency plans for the Queen’s Platinum Jubilee, safeguarding attendees, stewards and the general public.

London, England, United Kingdom

Originally hired to support the launch of social media platforms to drive awareness of the SFO’s activities and engage audiences through captivating content, boosting online presence.• Prepared content schedules to promote complex prosecutions, investigations and work conducted to recover the proceeds of crime; managed and deflected criticisms and incorrect statements to boost transparency.

Unite Students is a FTSE 250 student accommodation provider and management company, and the largest of its kind in the UK. I was enlisted to create all Press Office processes, and manage press enquiries and social media policy. Includes out of hours Press Office management, website management, and social media management cover. _________________________________________________► Draft regular topical articles for the intranet, Twitter & LinkedIn, as well as press releases ► Conduct communications project work such as event organisation & data gathering for surveys

London, United Kingdom

The CAA regulates UK aviation safety, determines airspace policy, regulates Heathrow, Gatwick & Stansted airport economics, oversees airlines and manages the ATOL financial protection scheme. Following Thomas Cook’s collapse, I worked in the 24/7 press office and social media team to manage media & public enquiries regarding the largest repatriation of UK citizens since the 1950s, focussing on old / infirm travellers often in crisis situations. In 2 weeks, c. 150k UK citizens were successfully repatriated to the UK. After repatriation, I was asked to manage social media messaging as well as public enquiries and media attention regarding Thomas Cook refunds._________________________________________________► Acted as the face of CAA to answer enquiries from global media► Issued a daily press release with accurate data of repatriations► Liaised with customers abroad via social media to address crisis situations ► Organised travel & hotels using govmt. funds & involving agencies such as the Home Office ► Created automated templates for answering simple message variations ► Created social media alerts and updates ensuring correct messaging for CAA's reputation► Eliminated a 3-400 per day refund backlog by creating systems & processes ► Oversaw the press team, directing on responses via email, letters and social media► Advocated for customers by liaising with agencies and securing refunds ► Managed social media direct messaging as well as updates and key messages► Successfully mitigated reputational risk from media and social media comments ► Released press statements with accurate data, reducing reputational risk

Retirement housing provider with 19,000 properties across 220 regions nationwide. I was enlisted on a 6-month contract to set up the PO and provide reactive/proactive media relations leadership, but have been kept on for 10 years due to my ability to put in place the correct systems/procedures to mitigate reputational risk, and the strategies to raise the company profile. _____________________________________________________► With no national marketing budget and very small share of voice, created event and photography best practices and created repeatable packaged coverage such as satisfaction surveys, awards, money-saving schemes for residents and promoting of Hanover’s USP► Mitigated reputational risk by creating documents, procedures and systems such as a lessons-learned document and media relations procedure; commissioned media training for key spokespeople; led training for new recruits; and implemented out of hours 24/7 on call media line► Achieved 80 pieces of country-wide coverage regarding the company's pet-friendly policy and consistent silver RSPCA award, and over 50 pieces p/a for the residents' money-saving scheme► Cut photography costs significantly by personally creating a strong image portfolio

London, United Kingdom

Barzilay Associates provides public relations and marketing support to corporate, technical and industrial clients. As freelance until 2007 and employed thereafter, I spearheaded development and implementation of complex PR plans and initiatives for a range of clients - examples below._____________________________________________________► Coys Auctions (Auctioneers specialising in classic/exotic racing vehicles): PR activities to promote the auction of the Batmobile and Only Fools and Horses van, such as hiring actors to drive the Batmobile to Birmingham Children's Hospital and give out gifts to unwell children.► Speedmaster (Supercar dealer): Speedmaster Conference Centre - PR for the official opening, securing Sterling Moss | Bradford Classic Car Event – achieved wide coverage; planned much of the event | Supported displays at Brooklyn Double Twelve Festival & Goodward Festival of Speed. ► RC2 (Toy design & distribution company): Principle negotiator for major replica car range (such as Dukes of Hazzard) launches, also significantly raising range visibility through news releases in specialist and collector’s journals and national radio competitions | Key role in negotiating partnership between RC2 and Universal Pictures, UIP/Paramount and Castrol, and in successful strategic coverage. ► GW Travel (World’s leading provider of long-distance luxury rail journeys): Trans-Siberian luxury train carriage (£5.5K per ticket) - achieved coverage in Luxury Travel Magazine and the Telegraph.► Vectis Auctions (World’s largest toy auctioneer): Successfully negotiated with Reuters, The Times, The Independent and top collector magazines to attend a press briefing and picture call. ► Blick Rothenberg (Accountants): Distributed a news release and survey story | Successfully secured publication with The Press Association, The Scotsman and other key regional publications.

Ambulance service receiving around 1000 emergency calls per day. I delivered a highly professional communications service, co-ordinating all aspects of the press office as well as developing communication strategies, ensuring alignment with the national agenda._____________________________________________________► Led all media interaction, publications and internal/external communications► Commissioned training providers to train senior staff in advanced press management► Coordinated data storage and retrieval services► Facilitated intranet / internet content management► Basic website development to improve online communications

Undertook ad hoc promotional projects - key examples:______________________________________________________► Organising events for Mars, Cahoot and the British American Tobacco Company► Acting in a screenplay on London Weekend Television► Being a body double for Nicholas Cage

Btec: Business And Finance, Business/Commerce, General

Activities and Societies:

Btec: Computer Studies, Information Technology