Rob Gregory

Rob Gregory Email and Phone Number

Founder, Experiential Strategies. Major Events and Creator Economy Partnerships | Co-Founder Whosay (acquired by ViacomCBS) | President, Daily Beast | Publisher of Rolling Stone | Conde Nast | Scientific American. @ Experiential Strategies
Rob Gregory's Location
New York City Metropolitan Area, United States, United States
Rob Gregory's Contact Details

Rob Gregory personal email

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About Rob Gregory

Experiential Strategies matches top brands with best-in-class events. Our focus is on idea-driven experiences that are unique, memorable, and create value. We believe the most successful experiential activations are not just "Brought To You By," but "Made Better By." Clients include Global Citizen, The Nantucket Project, Aspen Ideas Festival, The Dispatch, The American Democracy Summit, The Greenwich Economic Forum, and The New York Comedy Festival. Previous: leadership and entrepreneurial experience in the creator/influencer economy, social media, experiential/events, and digital publishing. Co-founder of Whosay, the CAA and Amazon Ventures-backed influencer marketing company. Whosay was successfully sold to ViacomCBS in 2018. President of The Daily Beast (an IAC company founded by Tina Brown), President of Plum TV, and Publisher of major titles including Rolling Stone, Men's Journal, Scientific American, and Maxim. Known for embracing new and disruptive technologies, and connecting them directly to business success. Extensive experience hiring and building teams, creating successful go-to-market strategies, and building new revenue streams. Deep relationships at brands, major agencies, publishing, and ad tech. Areas of expertise: major social media platform dynamics; creator campaigns; branded content; experiential and major event sponsorships.Trustee at the National Institute of Social Sciences; board member of SOS Children's Villages. Numerous media industry awards; speaker at many professional events and conferences. Press: The New York Times, Ad Age, ADWEEK, The Wall Street Journal, Crain's New York Business, Greenwich Magazine.

Rob Gregory's Current Company Details
Experiential Strategies

Experiential Strategies

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Founder, Experiential Strategies. Major Events and Creator Economy Partnerships | Co-Founder Whosay (acquired by ViacomCBS) | President, Daily Beast | Publisher of Rolling Stone | Conde Nast | Scientific American.
Rob Gregory Work Experience Details
  • Experiential Strategies
    Ceo, Founder
    Experiential Strategies Jan 2019 - Present
    Clients: The Nantucket Project, Global Citizen, The Dispatch, The American Democracy Summit, The Greenwich Economic Forum, The New York Comedy Festival. Verticals: major event experiences, creator economy, influencer marketing, digital advertising, sponsorships, branding and go to market strategy.
  • National Institute Of Social Sciences
    Member Board Of Trustees
    National Institute Of Social Sciences Feb 2018 - Present
    New York, Ny, Us
    The NISS is a one hundred year old association of public spirited Americans, who celebrate the social sciences.
  • Jellysmack
    President, Sales & Marketing
    Jellysmack Nov 2019 - Oct 2020
    New York, Ny, Us
    Jellysmack is a social video distribution and performance marketing company, with a mission to build the world’s most engaged virtual communities, across all major platforms. We have proprietary, AI-driven tech that optimizes video views on any topic. As a Performance Marketing Partner, we leverage proprietary data about audience behavior within those vertical communities (Gaming, Beauty, Sports, DIY, Pets and more), to drive sales for brands. As a Publisher, we’ve created some of the largest and best known communities of enthusiasts and fans in the world. As a Creator Partner, we invest time, money, technology and know-how to expand audiences and revenue for top creators. Unlock Your Social Potential!
  • Whosay Inc.
    President, Co-Founder
    Whosay Inc. Oct 2013 - Dec 2018
    New York, Ny, Us
    Built the go-to-market positioning, editorial, sales and marketing strategy for WHOSAY, a social media service and branding platform for creators, influencers, celebrities and their fans. Ran a brand sales and marketing business growing revenue 100X in four years, building and leading teams in sales, marketing, creative services and editorial. Founded in Los Angeles in 2010, WHOSAY investors include Creative Artists Agency, Amazon, Comcast Ventures, and Greylock Partners. Celebrities using the platform include Tom Hanks, Matthew McConaughey, Chris Rock, Sofia Vergara, Alec Baldwin, and hundreds of others. WHOSAY's core business is matching celebrities and influencers with leading brands, producing and distributing premium branded content on social media and beyond. Now the leading platform in the fast growing influencer marketing space, WHOSAY has produced, distributed and measured almost 500 campaigns. In January 2018 WHOSAY was successfully sold to Viacom Inc.
  • Sos Children'S Villages Usa
    Member Board Of Directors
    Sos Children'S Villages Usa Apr 2015 - Dec 2017
    Washington, District Of Columbia, Us
    SOS Children’s Villages – USA believes that every child deserves a loving home. We build families for orphaned, abandoned and other vulnerable children in 134 countries and territories, including the United States. We are the largest nongovernmental organization dedicated to the care of orphaned and abandoned children.Founded in 1949, we provide children with the love and long-term support they need to shape their own futures - a stable family, quality medical care and the opportunity to learn. Through our family support and care programs, medical centers, schools and emergency relief efforts we impact the lives of millions of children and families.
  • The Daily Beast
    President, Newsweek & The Daily Beast
    The Daily Beast Sep 2011 - Oct 2013
    New York, Ny, Us
    Ran sales, marketing and positioning for The Newsweek/Daily Beast Company, a digital publishing and events company owned by Barry Diller’s IAC Corp. The company’s product suite includes The Daily Beast, Newsweek Global, Women in the World, and The Hero Project. Products and events are focused on Cultural Alphas: the new breed of opinion formers in the digital age, whose points of view across widely varied subjects make them a highly sought after audience for leading brands. The Daily Beast is the fastest-growing news/culture site in the world, reaching over 18 million monthly unique visitors, and has become known for its distinct voice, and deeply engaged and influential audience. The Daily Beast’s mission is to keep readers informed in real time with professional journalism, highly curated content, and social feeds. The Daily Beast: “Read This, Skip That.”
  • Plum Tv
    President
    Plum Tv Apr 2008 - Aug 2011
    New York, Ny, Us
    P&L responsibility for local, regional, and national TV and digital. Plum is a lifestyle television network featuring the best of food and wine, home and design, travel and destinations, health and wellness, and art and culture. Plum provides its viewers with content that helps them discover the best experiences, places, products and people. Plum is the choice of insiders from the worlds of entertainment, fashion, finance, food, and outdoor sports, and is designed to help successful people make great choices, and live better lives. From new products and services, to travel and adventure, to philanthropy and the arts, there is only one network that is dedicated to the discovery of the best things in life.
  • Dennis Publishing
    Group Publisher
    Dennis Publishing 2004 - 2008
    London, London, Gb
    Ran sales, marketing, branding, events, print, digital, mobile for the Maxim Group, a nine-figure revenue business. In the mid-2000's Maxim was one of the fastest-growing and most profitable media properties in the world. The brand portfolio included Maxim Magazine, Maxim.com, Maxim Lounges, Maxim Radio, and Maxim consumer products. The Maxim Super Bowl Party was the most famous event of its kind in the U.S. and produced over 300 million media impressions for sponsors.
  • Wenner Media
    Publisher, Rolling Stone; Publisher, Men'S Journal
    Wenner Media 2000 - 2004
    New York, Ny, Us
    Led teams that produced the largest issues in the history of both magazines. Launched successful branded marketing conferences on consumer trends and behavior of millennial males; national live music tours; and sponsored adventure expeditions around the world.
  • American Express Publishing
    Launch Publisher, Travel & Leisure Golf
    American Express Publishing 1998 - 2000
  • Conde Nast
    Advertising Director, Gourmet Magazine
    Conde Nast 1993 - 1996
    New York, Ny, Us
  • Scientific American
    Advertising Director, Us And International
    Scientific American 1985 - 1993
    New York, New York, Us

Rob Gregory Skills

Digital Media Integrated Marketing Advertising New Media Digital Marketing Social Media Marketing Mobile Advertising Social Media Start Ups Digital Strategy Online Advertising Strategic Partnerships Web Video Marketing Management Branding And Identity Team Leadership Thought Leadership Marketing Television Mobile Internet Magazine Management Marketing Strategy Sales And Marketing Leadership Turnaround Experience Mobile Devices Publishing Presidency Native Advertising Content Strategy Journalism

Rob Gregory Education Details

  • Boston University
    Boston University
    Communications

Frequently Asked Questions about Rob Gregory

What company does Rob Gregory work for?

Rob Gregory works for Experiential Strategies

What is Rob Gregory's role at the current company?

Rob Gregory's current role is Founder, Experiential Strategies. Major Events and Creator Economy Partnerships | Co-Founder Whosay (acquired by ViacomCBS) | President, Daily Beast | Publisher of Rolling Stone | Conde Nast | Scientific American..

What is Rob Gregory's email address?

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What schools did Rob Gregory attend?

Rob Gregory attended Boston University.

What are some of Rob Gregory's interests?

Rob Gregory has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, The Arts, Food, Home Decoration, Health, Photograph.

What skills is Rob Gregory known for?

Rob Gregory has skills like Digital Media, Integrated Marketing, Advertising, New Media, Digital Marketing, Social Media Marketing, Mobile Advertising, Social Media, Start Ups, Digital Strategy, Online Advertising, Strategic Partnerships.

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