Rob Jefferson Email & Phone Number

New York City Metropolitan Area

Senior Account Manager for Global Marketing & Communications at Marsh McLennan – Fortune 200 B2B Strategy and Risk enterprise of 85K+ comprised of businesses Mercer, Marsh, Oliver Wyman, and Guy Carpenter. Managed Global Marketing and Communications programs and campaigns with multinational, cross-functional teams to create digital, web, social, print, email, print, and video media for clients and colleagues in over 130 countries. • Brand Initiative Partner to CEO Marsh McLennan, CEO Mercer, President US & Canada Marsh McLennan.• Delivered the creative brand and identity for Marsh McLennan’s enterprise-wide AI app. This provided private and secure generative AI access to 85,000 colleagues and reduced time spent on BAU tasks by 20% for users.• Managed creative campaigns for multi-million dollar global events and campaigns following YOY successes — the World Economic Forum at Davos Annual Meeting, the Annual Mercer Global Leadership Summits, the enterprise-wide Marsh McLennan Annual Global Leadership Summit, and the CEO Global Quarterly All-Colleague Town Hall. • Primary producer for Video and Podcast production operations of the Global Creative Group serving Marketing and Executive Communications Campaigns. This included pre-production, filming and recording, post-production in-studio and traveling for on-location shoots. Delivered YouTube video series interviewing clients, syndicated podcast series, RFP responses for multinational clients, and all-colleague C-suite executive messages.

Greater New York City Area

Senior Project Manager at the in-house Brand and Creative Agency at Mercer (25K+) – part of Fortune 200 B2B Strategy and Risk firm, Marsh McLennan, a 85K+ enterprise comprised of businesses Mercer, Marsh, Oliver Wyman, and Guy Carpenter. Managed Global Marketing and Communications programs and campaigns with multinational, cross-functional teams to create digital, web, social, print, email, print, and video media for clients and colleagues in over 130 countries. • Led high-profile projects and programs alongside executives across the globe, including the CEO and Executive Committee, to establish strategic goals, then plan, resource, and execute campaigns and initiatives vital to colleagues, clients, and investors. • Delivered creative workstreams for two global enterprise brand identity updates – Mercer and Marsh McLennan (2020, 2021). Collaborated with world-class branding agency strategists, C-Suite leaders, and internal creative leads, to set identity and values, create digital brand books, deploy assets and templates, and activate the brand internally and externally. This significantly lifted engagement and traffic to digital platforms – including a 30% rise in website visitors, a 72% increase in downloads and sign-ups, and a 50% jump in email marketing opens and clicks. • Successful operations design, migration, training, launch, implementation, and oversight of the global creative group project management system – resulting in simplified workflows, faster deliveries, and improved reporting for leadership. Created training materials and trained 50+ colleagues. This increased delivery volume by 16% with the same team headcount.• Orchestrated design and production for priority 360 campaigns with a multidisciplinary team of 20+ Art Directors, Brand Specialists, Designers, User Experience (UX) Designers, Copywriters, Videographers, Animators, Subject Matter Experts, and external Agency Partners to deliver projects on budget, on timeline, and on brand.

United States

Successfully delivered over 30 media campaigns and numerous video spots for leading brands and agencies. Coordinated production with cross-functional teams to understand brand initiatives, hold to timelines, solve problems, and maintain strong relationships with clients and collaborators to deliver excellent content.Produced content for the following organizations: • Capital One — Digital Team Visual Branding • Novo Nordisk — National Web and Television Pharmaceutical Campaigns • Sling TV/Dish Network – National Web and Television Campaign • Altria, Discover, CoStar Group, GE, The Martin Agency — Brand Image Library Projects

United States

Working with a range of organizations to advance their brands and create content that enhances their market presence and position. This involves brand strategy, copywriting, photography, producing, etc. Projects:+ Machine Era Co. — Brand Strategy, Product Photography, & Copywriting+ Casey Templeton Photography — Portfolio Refresh & Website Copywriting+ Hohman Design — Design & Interior Photography

Richmond, Virginia Area

+ Website Development+ UX Design+ Quarterly Publication Production+ Content Management+ Department Communications and Messaging+ Audience Identification and Targeting

Glen Allen, Va

Managed all marketing and branding operations within Packet360 including Marketing Strategy, Project Coordination, Event Planning and Proposal and Presentation Development. Additionally, provided Creative Services for various projects including Design, Copywriting and Photography. Worked with representatives from Packet360's Fortune 500 Technology Partners to set quarterly marketing initiatives.

Ba, Politics – Foreign Affairs

International College Of Chinese Studies – Long Term Mandarin Training Course, Mandarin Chinese