On a mission for inclusive health and fitness for every body in Australia. For those with a disability or unique needs, they will soon be connected to health and fitness professionals who understand their needs and how to help them reach their specific goals.

Lead the overall strategic direction and operations for Anytime Fitness Australia

Lead the overall strategic direction for the Orangetheory Fitness (OTF) brand in Australia.Drive the open studio performance to increase studio profitability and time to breakeven Lead the franchise development of the brand including selling new territories, and managing compliance of required opening dates of new studios Manage the overall business operations and systems compliance for OTF as Master FranchiseeManage the key stakeholder relationships of Franchisees, OTF International and CWG BoardProvide strategic leadership across the entire member journey; from before, during and after class Design and develop an annual calendar of sales and marketing promotions to drive acquisitionDevelop fitness and member engagement campaigns and initiatives to increase engagement, class utilisation and improve retention Supervise the studio development timelines from site selection to opening including pre-sales Build people capability across the studio network through quality training and development programsEnsure global initiatives are properly scoped and investigated before any regional rollout – ie cost considerations, studio impact, resource requirements, vendor arrangements etc. Project manage the execution and delivery of any global/local initiatives to ensure they are on time/budget Engage and actively manage local fitness & equipment partner and supplier relationships, ensuring cost efficiencies and service level agreements are met

Establish and expand sales and business operations in AUS/NZStrategic development of AUS/NZ business plan, strategy and key value drivers Business development with leading health & fitness industry operators to provide premium flooring and interactive fitness solutions Gym upgrades/new builds/refurbishments from concept development to activation Growth and development of the ultimate fitness experience, PRAMA - for club within club and boutique fitness conceptsRelationship management of key accounts (equipment manufacturers, health club chains).Execution of local marketing business plan and social media strategyPRAMA Master trainer and presenterLocate, train and audit the service delivery of flooring installation and maintenance network.Supervise the entire end to end process (from design, logistics, installation, to assistance and maintenance).

Responsibilities Develop and implement the fitness strategy for all 68 clubs in respect to people, products, programs and club design to drive participation, revenue and profit maximisation.Identify, research and develop fitness product innovation within local and global markets. Analyse current global fitness industry trends, exercise science/technology, and behavioural psychology.P&L responsibility for annual training revenue budget of $15 Million Conduct consumer, competitive and market analysis of fitness clubs/business models to identify, improve and create strategic solutions to business problems.Own and manage fitness partnerships/licenses, equipment suppliers, and training providers.AchievementsDesigned and implemented industry leading innovative fitness concept clubs demonstrating fitness leadership in 2 Australian cities: The Zone (Sydney, 2013) & High Performance Club (Melbourne, 2015)Led development of a signature fortress fitness strategy to differentiate, and optimise club network systems to drive improved visitation, and EBITDA growth of $3.2 Million YOY Delivered a $32M accelerated club rebrand programme of 45 clubs in 36 weeks introducing a new club training floor layout combining exercise science and behavioural psychology to increase training floor space by 25% and produce positive NMM.Successfully implemented a new PT hybrid business model to the market through the introduction of a PT career path with employed trainers to improve culture, talent acquisition, trainer integration (>70%) retention and revenue (+11%) Led and managed a collaborative and engaged high performance team, achieving a 3-Star Employee Engagement Rating in 2015 (Best Companies)Initiated a fitness restructure cost savings program to segment the fitness strategy and reduce operating costs delivering a significant 17% reduction of $2.9M

Lead the development and execution of retention and customer service strategies to enhance business performance for all 98 clubsAchievementsDevelop New Member Integration (NMI) strategy that identified, and tracked attendance of at risk members, resulting in improved integration of 10% and MAR by 2.5%Led critical project to restructure customer service, centralising cancellations to improve efficiency and reduce operating costs by over $4 MillionRe-designed the leaver management process creating significant short-term member retention Successfully implemented and executed star guest member engagement training program reducing cancellations and improving proactive retention.Delivered and managed a new reception rostering model based on attendance matrix analysis to improve efficiency (swipes per FTE)

Lead the development and execution of retention and customer service strategies to enhance business performance for all 60 NSW/QLD clubsAchievementsDeveloped retention scorecard empowering club operations managers to identify, analyse, quantify and act on cancellation/leaver trends achieving >105% of budget.Designed and implemented retention saving strategies based on fitness leading to greater club cancellation saving performance of >30%Initiated and led a training immersion plan for club operations management in NSW and QLD on both proactive and reactive member experience strategies and behaviours that resulted in an additional 2 months average length of stay (14 months)Successfully proved the relationship between retention, visitation and fitness participation creating short-long term strategic planning development.

Led the strategy development and operational execution of the fitness department including personal training and group exercise products, people and programs for 800 PT's, 1500 GFI's across all 45 NSW clubsAchievementsYear on year growth (3%) in personal training revenue from introduction of secondary revenue streams Delivered improved fitness performance through group exercise participation >28% with < $1.80 CPHInitiated, managed and implemented a national trainer retention strategy with the introduction of a PT loyalty program and trainer development program that delivered < 30% trainer attritionImproved capability and performance of cluster fitness managers through mentoring and coaching providing a pipeline of succession that matches the company expansion plans.

Personal Training for all NSW Health ClubsResponsibilities:Oversee implementation of national PT programs and strategies for the Fitness Department to ensure member expectations are met in accordance with Fitness First standards Manage and grow Regional Personal Training Revenue to deliver achievement of revenue targets and incremental YOY improvementCoach State/Club Managers in the recruitment, training and management of Personal Trainers, Floor Instructors and Personal Training Managers. Manage the Registered Training Organisation (RTO) relationships to attract the best new quality recruits and ensure PT targets are met.Design and implementation of the Recruitment and Trainer Integration Program to deliver high quality trainers that meet Fitness First standardsManagement and implementation of the National PT Retention Strategy including the development of the PT Loyalty Program and Trainer Development ProgramProvide franchise PT specialist support as required to line managementImplement and manage Fitness Servicing of all Fitness Products via the Personal Training/ Fitness Bookings System Development of Personal Training Manager strategies to grow the National PT ProgramTrain/Coach/Liaise with Senior Cluster Personal Training Managers to support induction training, PTM development and effective execution of club strategyAssist in New Member Integration strategies and execution to increase member attendance in first 90 daysAssist in innovating and optimising the Fitness First PT Model to ensure maximum member penetration, quality PT leads, POS PT Revenue and member/trainer retentionProvide support to State Manager(s) to ensure Personal Training/Fitness Initiatives and Strategies are executed effectively in the business

As below

Manage and present PT induction. Co-ordinate a back up presenter from within their region as support if they are unable to attend. Deliver PT Workshops to educate Personal Trainers in their RegionProvide/Facilitate Train the Trainer Practical sessions on fitness initiatives to the Personal Training Managers/Personal Trainers in their RegionSupport the Personal Training Managers and Club Managers in the state/region with any technical/complicated PT issues. Take lead in recruiting and training professional and qualified Personal Trainers/Fitness Instructors – the “Fitness Team”, whilst maintaining a high standard of fitness team. Implement all New Member Integration and member fitness initiatives into the club Continually review quality of sessions and implementing systems to develop and improve performance of the fitness team.Provide evaluation of all fitness team members including learning and development workshops and one on one coaching on a continual basis.Communicate with members regularly and actively promote services in order to offer members the full fitness spectrum available.Ensure members are matched with an appropriate Personal Trainer for optimal outcomes. Manage the administration requirements of the Personal Training business, including managing contracts, reporting, registration, insurance records and legal proceedings where necessary.Collect rent and franchise fees in a timely and appropriate manner, ensuring outstanding debt is minimised and process fees as per Fitness First policies and procedures. Encourage Personal Trainers to attend workshops for professional development.Assess maintenance requirements with regards to equipment and implement relevant policies to maintain equipment including training all team members to adhere to policies, obtaining feedback and initiating improvements to provide the best possible service to members.

Successfully built and ran a PT Franchise business within Fitness First

Managed a team of 10 exercise physiologists in a medical clinicInjury management supervisor for over 250 companiesOversee administration and execution of exercise rehabilitation plans Liaise with insurance companies to assist in case management of injured workersConduct pre-medical screenings/health assessments