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Consistent, Multi-Company Record of Successful, Disruptive Product-Market Strategy, Business Growth. Expert: Prod Mngt, Branding, Multi-channel, Integrated Launch, Social-Earned Media, SAAS/Cloud, Demand Gen, CRM, SEO, SEM, PR/IR/AR, Channel & Digital Marketing, Business Dev. and much more.MOST PROUD OF:♦ Consistent record of competitive, disruptive marketing, resulting in growth.♦ History of unlocking opportunity - securing sales, engineering, executive support aligned on strategic growth plan.♦ Ability to leverage digital strategy to create deep brand affinity, better channels monetization.STRENGTHS:♦ Integrated Marketing- demand gen campaigns, digital +traditional advertising and direct marketing (SEO, SEM, TV, radio,etc) , social media, promotion, public relations.♦ Branding- align corporate, product, and ingredient brand strategy to drive synergies for enhanced upsell & company image•Data driven DNA - anchored in testing, metrics assessment, optimization and roll-out.♦ Global Launch Skillset - pre-launch sales support, integrated launch and multi-channel roll-out♦ High-Energy, Adaptable, Charismatic Exec, quick thinker, decisive, seamlessly moves from strategy to rolling-up sleeves.SKILLS & COMPETENCES:♦ Product Planning: PRD, MRD, roadmap flighting, productization, P&L/ forecast mngmnt, competitive analysis.♦ Cross-Department Alignment: sales, engineering, product, support, finance - aligned on strategy, goals. ♦ Mar-Com: Press/Investor/Analyst relations, Corporate communications, Messaging, Creative services, Digital and Website management.♦ Sales Support: Product collateral, web portals, pitch presentations, CRM programs, tech support services, roadshows, tradeshows. ♦ Multi-Model Expert: B2B, B2B2C, B2C, SaaS, PaaS, licensing, distri.-dealer, retail, enterprise.♦ Business Accelerator: Start-ups, restructuring, line extensions, mergers and acquisitions, public company growth, (sized: $1M - $2.5B).
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Chief Marketing OfficerAmbersemi™San Francisco, Ca, Us -
Chief Marketing OfficerAmbersemi: Next Generation, Semiconductor-Based Breakthroughs In Power Management For The Ai Era Oct 2017 - PresentAmber is a highly disruptive fabless semiconductor company with breakthroughs in digital management of electricity thru semiconductor architecture. The Company's core IP enables the first upgrade to power architecture and building electrification in over 50 years, powering safer, more reliable, more connected solid-state based products in every electrical endpoint in buildings globally. Products ripe for this generational upgrade to power management include but are not limited to: data centers power systems, smarter outlets, smarter switches, smart GFCIs, smarter LED bulbs and drivers, as well as smart connected solid-state circuit breakers, smart PDUs, and many more.Industry Body Memberships:> GSA - Global Semiconductor Alliance> NEMA - National Electrical Manufacturers Association (one of only six semiconductor companies included in membership)Secured TOP Industry Awards: > Time Magazines Best Inventions of 2021> Big Innovations Award 2021> CES Innovation Award Nominee 2021> Fast Company's "Next Big Thing in Tech" Award 2022> Edison Award for Innovation 2023> The Global Semiconductor Alliance (GSA) - top four global "Startups to Watch" 2023> EE Times Silicon 100 - 2024> Edison Award for Innovation - 2024> Engineering Matters Gold award - 2024
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Cmo Advisory And Pe Executive In Residence /Advisor / Venture PartnerAdvisory Practice Jan 2017 - PresentCEO /Executive Advisory - BOTH acting roles and strategic advisory:• PALADIN: (AI-based next gen. security HW-cloud) acquired by Katerra• STACK LIGHTING: (AI-based smart building tech) acquired by Philips• MIOS: (Smart security-automation HW-cloud) acquired by Ezlo• NAPCO SECURITY: (Commercial security-automation HW-cloud)• ROTECH HEALTHCARE: (Durable medical equipment and therapy solutions)PIEDMONT PARTNERS VENTURES GROUP (Private Equity) Practice: IoT, AI, M2M, Health Wearables, Security. • Strategic work on acquisitions, divestitures, funding (M&A due diligence, tech & strategy eval., market / roll-up / synergy analysis.)
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Connected Care & Dme Ecommerce Sales And Marketing – Strategy & ExecutionWww.Apria.Com (Apria Healthcare) Feb 2018 - Jan 2023Developed strategy, secured product line, productized and launched IoT Personal Safety Monitoring Subscription (PERS) & connected healthcare solution brand Apria Home in 2022.Previously, developed then executed revenue generating ecommerce and digital strategies and programs that drove material scaling to the business unit -150% revenue growth 2017 thru 2019.
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Group Vp, Strategy & MarketingNortek, Inc. (Nasdaq, $2.5 Bill) Iot Division: Saas Security Systems, Smart Devices, Wearables Feb 2013 - Jan 2017♦ Drove all corporate, product, channel marketing: Full integrated marketing and demand generation, including ( but not limited to)digital strategy and on-line, social and earned media with customers/press/analysts, across multiple customer channels (dealers, distributors, integrators, OEM, retail.)♦ Re-Structured All Go-To-Market: Re-branded company and consolidated products along strategic lines, upgraded websites, digital strategy & collateral, restructured channel COOP, built CRM life-cycle model ("Power500"), rolled-out demand generation campaigns. Gate process executive review team. Drove product launch flighting for greater market impact and better managed engineering resource allocation. NET: Stabilized, optimized all go to market- from engineering concept, thru all gates, sales team and customer introduction, launch, demand gen. and market adoption.♦Re-Launched Company, Product lines, and Channel Programs: Rolled-out restructured Go-to-Market in a 20 market roadshow, capped by a high impact two-story smart building booth at premier industry trade show.♦ Results: Strong growth, +36% revenue, +28% profit, drove to #1 market position for flagship 2GIG♦ CATEGORIES: • Smart Home/Enterprise• Health Wearables, • Commercial Access Control / Identity Mngmt, • Commercial Video Conversion /Scaling, • Wired/wireless audio, • Home products - bath fans, kitchen range hoods, other• Natural language processing /voice, • Others.♦ BRANDS: • 2GIG, Linear, GoControl, Numera, Elan, Speakercraft, Niles, Proficient, Gefen, tvONE, Broan, Nutone
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Vp Of Marketing And Sales, General ManagerSyncables (Turnaround) - Iot Syncing, Streaming, Security, Mobile Connectivity Software & Cloud Dec 2006 - Jan 2013♦ Hired to drive full business pivot: 360 degree audit, tech / market viability review, opportunity identification, engineering/ acquisition strategy, platform re-architecture, revised channel / SAAS strategy, 3-year business plan, exit strategy.♦ Pitched, closed board on revised plan: Successfully executed plan (including closure of new deals with HP, Dell, ATT, Microsoft & other) through M&A exit.♦ Results: Managed P&L, product, marketing, sales, engineering - delivered a 90%+ revenue CAGR over tenure, triggering major divestiture at high valuation.
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Vp Global Marketing And Ecommerce SalesSonic Solutions (Nasdaq, $148M)- A Data Mnmt, Mobilization & Security Software/Cloud Company 2003 - 2006♦ Led company global marketing and ecommerce channel: Successfully developed product requirements (MRDs) , branding & e-commerce up-sell strategies to fully leverage vast PC OEM distribution, enhancing on-line, retail, enterprise channels. ♦ Drove tighter alignment between engineering & sales: To better prioritize, schedule new features, enabling scalability & new disruptive revenue strategy.♦ Drove tech productization strategy: Strategic feature tiering and brand synergy to ignite robust multi-channel upgrades - unlocked within products, online and in retail.♦ Results: Major growth $32M to $148M+, 3-year CAGR of 66% +rev & profit; Opt-in registered users from >1M to 65M+, 5M+ unique visitors /mo.
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Svp Global Marketing And Oem Custom EngineeringBroderbund / Tlc ($1Bill+ Consumer Software And Cloud Products) - Private 1998 - 2002Charged with developing global business strategies, marketing requirements, and company-wide execution, for all corporate, brand, and channel marketing, across the company’s three divisions (Productivity, Education and Entertainment divisions) ♦ . REVENUE: Created and managed strategies, which drove approximately $1 Billion in sales from products sold thru retail, direct, enterprise, schools and OEM channels - over 3 calendar years ending 2001.♦ MARKETING & PRODUCT STRATEGY: Built and/ or bought cloud-based solutions and services, which were integrated into client side software, for enhanced online (and offline) access, discovery and usage of these cloud offerings.♦ PROFITABILITY TURNAROUND: Key contributor of specific strategies, which achieved full corporate turnaround to profitability from loss of $1.5 million per day in Q2-00 under Mattel’s ownership to a material profit Q1-01 +, while holding #1 market share.♦ M&A:Spearheaded key marketing operations / integration areas as member of M&A team, through multiple acquisitions and divestitures, including the 50% split of the company and complete corporate re-branding in 2001.
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Vp MarketingImsi ($45M+ Consumer & Enterprise Productivity Software) - Nasdaq: Imsi 1995 - 1997Responsible for all corporate, product and channel marketing globally for the company's utilities and productivity software.♦ Scaled financials from $20M in sales (net loss of $435K) for FY95, to $42M+ sales (net profit $2.6M) for FY 97♦ Restructured product strategy to focus on core anchor brands with large addressable markets and likelihood for capturing significant market share.♦ Retooled global channel strategy, opening material revenue growth from retail and enterprise sectors, as well as restructured direct to consumer channel to profitability.
Rob Halligan Skills
Rob Halligan Education Details
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Saint Mary'S College Of CaliforniaBusiness -
Golden Gate University: Graduate CourseworkMba Program Curriculum - Select Marketing And Finance Coursework
Frequently Asked Questions about Rob Halligan
What company does Rob Halligan work for?
Rob Halligan works for Ambersemi™
What is Rob Halligan's role at the current company?
Rob Halligan's current role is Chief Marketing Officer.
What is Rob Halligan's email address?
Rob Halligan's email address is rh****@****hoo.com
What is Rob Halligan's direct phone number?
Rob Halligan's direct phone number is +170736*****
What schools did Rob Halligan attend?
Rob Halligan attended Saint Mary's College Of California, Golden Gate University: Graduate Coursework.
What are some of Rob Halligan's interests?
Rob Halligan has interest in Non Competitive With My Current Company, Board Opportunities.
What skills is Rob Halligan known for?
Rob Halligan has skills like Strategic Partnerships, Product Marketing, Product Management, Go To Market Strategy, E Commerce, Product Development, Mobile Devices, Marketing Strategy, Strategic Planning, Start Ups, Integrated Marketing, Multi Channel Marketing.
Who are Rob Halligan's colleagues?
Rob Halligan's colleagues are Kiet Nguyen, Benjamin David Baker, Damon Baker, Noemi Mendoza, Tirthasarathi Lodh, Kiet Nguyen, Lynne Scott Ma.
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