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Rob Harding-Smith Email & Phone Number
General Manager Strategy and Analysis
at
Tourism Australia
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✓ Verified August 2026
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Current company
Role
General Manager Strategy and Analysis
Location
Sydney, New South Wales, Australia
Who is Rob Harding-Smith? Overview
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Rob Harding-Smith is listed as General Manager Strategy and Analysis at Tourism Australia, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Rob Harding-Smith.
Rob Harding-Smith previously worked as General Manager Strategy & Analysis at Tourism Australia and Global Strategy Manager at Tourism Australia. Rob Harding-Smith holds Master'S Degree, Masters In Management (M.I.M), Business from University Of Sydney.
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Tourism Australia
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Profile bio
About Rob Harding-Smith
I am a strategic professional who is passionate about leveraging the power of data and creativity to mitigate risks and tackle complex problems.Currently, I am employed at Tourism Australia, where I am responsible for overseeing and developing organizational, operational, and marketing strategies. My work involves identifying opportunities for growth and developing innovative solutions to enhance the competitiveness of the Australian tourism sector.I take great pride in my work, and I am committed to fostering the growth and development of professionals in my field. I am passionate about sharing my knowledge and experience with others and empowering them to reach their full potential.
Listed skills include Wellness, Direct Marketing, Social Media, Economics, and 23 others.
Current workplace
Rob Harding-Smith's current company
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Tourism Australia
Website
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10 roles
Rob Harding-Smith work experience
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General Manager Strategy & Analysis
Publications"Chapter 19, Tourism Australia: an organisation made for Crisis" in "Handbook on Crisis and Disaster Management in Tourism", 2024Awards2024USA: "Come & Say G'Day", USA Effie awards in Tourism (Silver, category winner), Branded Content (Bronze), and Renaissance Recovery (Bronze)UK: “Come & Say G’Day”, UK Effie awards in Tourism (Bronze), and Renaissance (Silver, category winner)
Global Strategy Manager
Strategic programs:Tourism Australia's Principles and Practices of Destination Marketing, 2022Post Pandemic Demand Forecasting Model, 2022-2024Australia's Distinctive Assets Analysis, 2021Key marketing campaigns:"Come & Say G'Day", Global Campaign, 2022"Work & Play the Aussie Way", UK, Ireland, CE, Japan, South Korea, 2022"Don't Go Small, Go Australia", UK, CE, Americas, 2022"Holiday Here This Year", Australia, 2020-2021Industry support:Speaker, Regional Tourism Organisation Forum, 2023Speaker, Tourism Towards 2030, Northern Territory, 2023 Guest industry speaker, Torrens University, 2022.Guest speaker, Miami Adschool, 2022Panellist, Australian Regional Tourism Forum, Ballarat, 2022Speaker, Regional Tourism Organisation Forum, 2022Awards:2023Global: Spikes Asia, Finalist, PR Strategic Story tellingUSA: Los Angeles, Short Film Festival, winner.Global: Mumbrella marketing team of the year, shortlist.2021Australia: Australian Effies, Finalist x 3.Australia: Australian Effies, Winner - Bronze, "Holiday Here This Year".Australia: Adnews, Marketing Team of the Year, Finalist.2020Australia: B&T, Marketing Team of the Year, Winner.
Sep 2020 - Nov 2023
Freelance Strategist
Freelance
Apr 2020 - Sep 2020
Strategy Director
Client's included:Frucor brands (FMCG) - V Energy (Energy); Boss Coffee (Energy); & Amplify (Kombucha)Japan Airlines (Travel)Tourism Tasmania (Travel) [Digital and Comms Planner]Gumtree (e-commerce)HP (Consumer electronics)North [Kolling] Foundation (Not-For-Profit)Planet Fitness (Health)Wrigley brands (FMCG) - Eclipse (Mints); & Extra (Gum)Effectiveness Awards: 2019Australian Effies - Shortlist, Tim Tam, "Tim Tam Genie Returns".Australian Effies - Shortlist [x3], Dry July, "Dry July".Australian Effies - Shortlist, HP, "Say It With A Sprocket".Australian Effies - Shortlist, V Energy, "The Natural Hit".Cannes Lions - Shortlist/ Finalist, Creative Strategy (Long Term), V Energy. "The Massive Hit That Improves You A Bit". APAC Effies - Finalist, V Energy, "V Pure".AWARD Awards - Gold, Silver [X2], Bronze, "Bit Better Fallout".2018Australian Effies - Finalist [X2], V Energy, "The Natural Hit".New York Festival - Second Prize, V Energy, "Bit Better Fallout".Cannes Lions - Shortlist [x2], V Energy, "Bit Better Fallout".Webby - Finalist, V Energy, "Bit Better Fallout".
Feb 2018 - Jan 2020
Lecturer
Jan 2017 - Oct 2019
Senior Strategist
Client's included:Frucor brands (FMCG): V Energy (Energy); OVI (Water Plus); Sparkling OH! (CSD); & Maximus (Sports)Arnott's brands (FMCG): Tim Tams (Sweet); Arnott's (Core); & Shapes (Savoury).Effectiveness awards:2017APAC Effies - Gold, V Energy, "The Massive Hit".TANGRAM (AMES) - Silver, V Energy, "The Massive Hit".Australian Effies - Silver, V Energy, "The Massive Hit".Australian Effies - Bronze, OVI, "Nothing Artificial".Australian Effies - Shortlisted [Insight & Strategic Thinking], OVI, "Nothing Artificial".
Mar 2016 - Feb 2018
Content Planner
Clients have included:V Energy (FMCG)Tourism Australia (Travel)Effectiveness awards:2017 Mumbrella Travel Marketing Awards - Winner, Best Use of Native or Content Marketing, Tourism Australia, "Aussie News Today".
May 2016 - Jan 2018
Strategic Planner
Clients included:Virgin Australia (Travel). Visa (Finance). Hungry Jack's (QSR). Keep Australia Fishing (Not for Profit). Skittles; Whiskas, V Energy; (FMCG). DHL (Logistics - B2B); Telstra (Telecommunications - B2B); Yellow Tail (Alcohol); Foxtel (Entertainment).Effectiveness awards:2015Australian Effies (For Traffik) - Shortlist [x5], Samsung, "SlideLiner".2014AMES (TANGRAMS) - 1 Silver & 1 Bronze: Virgin Australia, "Win Richard's Points".
Feb 2014 - Mar 2016
Account Management / Analyst
Jan 2012 - Feb 2014
9 education records
Rob Harding-Smith education
Master'S Degree, Masters In Management (M.I.M), Business
University Of Sydney
Bachelor Of Arts (B.A. Hons.), Political Science And Government
University Of Sydney
Bachelor Of Arts (B.A.), Political Science / Economics / History
University Of Sydney
Mini Mba, Marketing
Marketing Week Mini Mba With Mark Ritson
Ipa Strategic Planning, Advertising
Institute Of Practitioners In Advertising (Ipa)
Data-Driven Strategy, Marketing And Advertising Certificate, Advertising
Adma Iq
Certificate In Gamification, Business/Commerce, General
The Wharton School
Strategic Planning Principles, Advertising
Adschool, Communication'S Council
Graduate Adschool, Advertising
The Communications Council, Australia
FAQ
Frequently asked questions about Rob Harding-Smith
Quick answers generated from the profile data available on this page.
What company does Rob Harding-Smith work for?
Rob Harding-Smith works for Tourism Australia.
What is Rob Harding-Smith's role at Tourism Australia?
Rob Harding-Smith is listed as General Manager Strategy and Analysis at Tourism Australia.
Where is Rob Harding-Smith based?
Rob Harding-Smith is based in Sydney, New South Wales, Australia while working with Tourism Australia.
What companies has Rob Harding-Smith worked for?
Rob Harding-Smith has worked for Tourism Australia, Freelance, Clemenger Bbdo, Miami Ad School, and Tkt Sydney.
How can I contact Rob Harding-Smith?
You can use AeroLeads to view verified contact signals for Rob Harding-Smith at Tourism Australia, including work email, phone, and LinkedIn data when available.
What schools did Rob Harding-Smith attend?
Rob Harding-Smith holds Master'S Degree, Masters In Management (M.I.M), Business from University Of Sydney.
What skills is Rob Harding-Smith known for?
Rob Harding-Smith is listed with skills including Wellness, Direct Marketing, Social Media, Economics, Spelling, Digital Strategy, Account Management, and Blogging.
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