Rob is a visionary brand builder with more than 20 years of experience elevating unique voices and guiding industry leaders to new technologies. As an executive within the music industry, he defined mainstream culture by breaking 50 #1 songs and promoting artists like Taylor Swift, The Weeknd, Drake, and Eminem. He held influential positions at two major record labels before transitioning to Spotify, where he leveraged real-time data, consumer insights, and customer feedback to champion new business models and elevate brands globally. In the process, Rob helped redefine the record industry as we know it today. His ability to amplify brands and identify gaps in the market led him to pivot to education, where Rob recognized a need for better STEM and computer science-based education technology. As executive chairman and cofounder of FTW Robotics, he pioneered the Build | Fly | Code program and released a first-of-its-kind curriculum to schools across the United States. As a father of two young children, Rob sees Build | Fly | Code as an incredible opportunity to awaken the interest of students and educators worldwide.