Rob Headley Email & Phone Number

Hingham, Ma

With LynksIn, I aim to create an expansive golfer’s network, providing creative disruption to the club business model, and allowing golfers to connect with like-minded players and have unprecedented access to golf courses across the United States. We offer the only AI platform that connects golfers based on similar interest, skills and golfing preferences. The best played golf is with a good good foursome.What I do:• Established legal approval for unique fantasy golf contests for a national statewide rollout March 2021• Use AI and technological innovation to create a disruptive model for a mature Club model, bringing about digital transformation and change• App approval in both Apple and Google Stores• Partnered with the New England Series (July 2020), New England PGA (July 2020) and launch Fantasy Golf Contest platform (Feb 2021)

Woburn, Ma

Upon joining AIM Inc, I led the full re-alignment and transformation of the software division, turning around an under-performing division to growth and budget attainment for the first time.What I did:• Re-structured go-to-market strategies, sales messaging and consolidated the organization from 3 teams to 1• Built end-to-end Integrated Information Management Platform and surrounding strategies• Achieved successes in the first two quarters, gaining actual bookings in excess of 100% of budget• Within 2 quarters closed more deals than the total for the previous 12 months, and exceeded Total Booking Revenues for the same periods

Two Financial Center, Boston Ma

As one of Motus’ 5 senior leaders, I co-led the execution of a 5 year growth plan, taking full responsibility for Sales, Channel and Customer Success. The team was able to achieve the plan’s targets in 4 years. Successful acquisition in Dec 2017 by Thoma BravoWhat I did:• Built business growth by 35% year on year, and maintained a client retention rate of 98% over 4 years• Increased average deal size by more than 3x through restructuring organization of go-to-market strategies and sales approaches, decreased average sales cycles from 270 to fewer than 90 days• Established partnerships and global reseller partnership with SAP/Concur

Mchenry, Illinois

Being responsible for the sales of Follett’s K12 business units, I was able to turn around the company to return to revenue growth and improve profits through implementation of digital content, expanding Follett’s Portfolio.What I did:• Generated revenue growth for 2 consecutive years after 8 years of degradation• Created largest % growth in 10 years in 2013• Increased total sales by $6m in 2012 from $492-$498m• Grew revenue by 11% in 2013 from $498-$548m• Consolidated three independent K12 business units into one fully aligned sales organization consisting of 300+ personnel, 27 managers, 98 outside sales executives, 112 inside sales consultants and 75+ sales and marketing personnel• Fully owned the transformation and growth process for changing go-to-market strategies, sales structure, internal systems, policies, processes, culture and management teams

Within this role, I held full responsibility for the go-to-market strategies and national sales execution for the SLED Vertical for the Software Group, inclusive of developing the Smarter Education PlatformWhat I did:• Annually delivered 100m new licenses sales budget for the SLED Software vertical, exceeding quota targets• Co-created multiple digital software solutions including: IBM Education Framework, ARRA, LDS and Student/Teacher Performance Solutions• Drove student/teacher performance through digital Education solutions bundling dashboards, predictive analytics, content delivery and data warehouse content management solutions

Acquired by IBM, 2009Having full oversight of the North American arm of the Local Government, Higher Education and K12 SLED vertical, I implemented performance management processes, managed budgets and fully oversaw all aspects of sales.What I did:• Awarded Cognos Manager of the Year for the Americas (2008)• Repeatedly exceeded $40m annual new sales quota• Successfully closed 18 State Department of Education deals, resulting in Cognos software being the standard used across each state• Brought an average of 35% growth year on year 2007 – 2009• Oversaw 175 Account Executives and Solution Architects

Regional Vice President: – CaliforniaSLED Vertical – All Business Units; Sacramento, CA April 2005 – Sept 2006• Responsible for Enterprise Software Solutions to include; Network and Systems Management, Asset Management, Security, Storage, Change Management, Service Desk, Project Management and Mainframe.• Managed Direct Sales, Inside Sales, Channel Partners and Service Organization• #3 Sales Manager in North America – FY06 (out of 150 SM’s)• 520% Sales Growth• Successfully managed and closed largest single software contract for the State of California. In excess of 32MEnterprise Management: San Francisco, CA, April 2003 – March 2005Responsible for Network and Systems Management, Security and Storage Solutions• #1 Distributed sales team in Northern California FY04(Same team in FY03 was the lowest performing team, fiscal year ending Feb)• FY04: Closed 74.2M in sales contracts. o 850% Sales Growtho tripled the transaction count in the same period.• Team consisted of 10 to 12 Enterprise Reps – 27M annual quotaInformation Management (IM): Alameda, CA Dec 2000 – March 2003(Responsible for Application Life Cycle Management, BI tools, Portal, Repository and Reporting Solutions)• #1 Information Management Sales team in the Western Region 5 out of 8 quarters, FY02 & FY03• #1 geographic IM sales team in the Country for CA in FY02 out of 50+ IM sales teams.• #2 geographic IM sales team in the Country in FY03 out of 50+ IM sales teams.• Finished in the Top 10 in Sales Management Rankings for all software groups in FY02 & FY03 for North America (145+ Sales Managers)• Sales Teams consisted of 12 enterprise reps, 20M+ annual budget

Vice President of Sales and Service: Physicians Clinical Laboratory was recognized as the fastest growing laboratory in the United States from 1993 – 1995.Ranked as the 39th fastest growing small business in the country in 1994. Completed 28 acquisitions in two years.• Successfully grew sales / revenue from 22M to 117M in 3 years, via rapid growth, acquisition and multiple site expansion throughout the state of California.• Successfully secured funding via a secondary offering – DLJ, Smith Barney• Managed 4 Branch offices consisting of (5) Sales Managers, (30+) Sales Representatives, (18) Field Service Supervisors overseeing 121+ phlebotomists throughout the state of California

District Sales Manager: Copier/Fax Division: 1992 – 1993Facsimile Division Sales Manager: 1989 – 1992Facsimile Regional Sales Manager: 1986 – 1988Facsimile Sales Representative: 1984 – 1985AWARDS:• Top Three Sales Manager Award Canon USA 1989, 1990• #1 Fax Sales Division Manager in the United States for Canon USA in 1989, 1990, 1991• #1 Regional Sales Manager in 1986, 1987, 1988• #1 Facsimile Sales Representative in 1985• Unparalleled Success in cultivating college graduates into consistent top sales performers, sales leaders and top performing sales teams.• Managed eight (8) Sales Managers, 50+ sales staff and $12 Million annual sales budget.• Developed all training materials, sales scenarios and sales approaches resulting in the #1 sales team in the Country year over year.• Built first inside sales organization