- Lead the development and execution of global marketing strategies that align with SIL’s mission and organizational goals.- Collaborate and coordinate with the Global Marketing & Communications leadership team to ensure all marketing efforts are cohesive, innovative, and impactful across regions.

- Developed new strategies for reaching donors- Conceived and wrote new messaging models for digital outreach- Led development of new US-market focused donor website

- Advised Global Marketing & Communications team on marketing strategy for key SIL digital properties. - Developed new SIL identity and messaging strategy.- Helped establish product management and marketing functions in SIL's commercial subsidiary.- Assisted the transition of key elements of SIL's innovation portfolio.- Acted as key thought partner to Global Resourcing Executive.- Bridged interdepartmental gaps, ensuring Global Resourcing leaders are informed. - Advised Global Resourcing Operations team.

- Developed market research and knowledge for 11 job and 13 industry segments. - Spearheaded new B2B SaaS product, plans, and pricing, with 100% YOY growth from Y1 to Y2.- Selected and integrated RevOps systems, including CRM, Subscription Management, and Subscription Analytics.- Developed and Managed pricing and sales processes for enterprise clients, including Fortune 500 companies.- Designed and implemented new content marketing strategy, increasing pageviews by 100%.- Established product management system.

- Evaluated SIL’s primary corporate website, identifying new strategies.- Analyzed online sales data, building customer profiles of current markets.- Interacted with task force to define customer personas and launch new SaaS program.

- Wrote and designed up to seven-figure funding proposals for potential donors.

- Wrote and edited content for up to seven-figure funding proposals for potential donors.

Designed up to seven-figure funding proposals for potential donors.

- Founded a premium local news site as a new business venture.

- Responsible for JAARS website, content, systems, and design.- Managed online media team and external contractors.- Directed two redesign projects, including selecting and launching organization’s first CMS (Drupal). - Established online update system so donors could see what their donations had accomplished.