Rob Hoffman Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Led end to end production and client services on nationally touring event programs, trade shows, and portfolio showcases simultaneously. • Collaborated with internal creative teams to ideate and develop ambitious yet achievable, in-budget creative responses to client briefs.• Created, developed & managed a national storage/ logistics strategy, as well as accompanying budgets & training materials for over $1 million dollars of client assets.• Worked with specialized client teams to develop and execute educational trade programming & methods • Led & managed creation of featured activation components with outside digital developers, fabricators, designers and sourcing partners.

New York, New York

• Established the company’s COVID-19 safety and compliance practices to ensure seamless operations in all active markets. • Envisaged and conceptualized a Capacity Monitoring product utilizing WiFi technology, then developed & tested it alongside technical staff. • Developed tailored measurement and data capture strategies unique to each client & environment.• Streamlined operational methods and practices for 3 separate products in addition to creating all supporting internal & external manuals, support guides and literature. • Created and enacted branding & eco friendly delivery standards across all products for each of our global markets. • Provided on-site or remote installation, training and support services for all clients & vendors.

New York, United States

• Recruited & managed a coterie of talented creative professionals to provide production support, staffing and consultative services for live, hybrid & virtual events.• Negotiated contracts, managed budgets, client relations, and end to end production schedules for brands, non-profits, agency & private clients.• Directed operations for in-house productions such as fashion shows, charity events & live performances.

New York, United States

• Managed production teams of 15-25 people during build outs & breakdowns of international art shows such as Frieze Art Fair NYC, SCOPE Basel, and SCOPE New York.• Directed operational and day-of staff during those shows as well as various pop-up performance venues, galleries & experiential activations.

New York City

• Developed and executed briefs for corporate, governmental and private clients to produce events, experiential activations and trade shows in over 10 cities across the globe.• Established and implemented standard operating procedures to optimize client interactions & office management.• Hired and managed office staff as well as a global talent roster of over 75 models.

Greater New York City Area

• Developed integration strategies to drive business between the Spa, Personal Training, and Membership teams, as well as our local partners. • Developed, implemented and maintained the marketing strategies and outreach networks at two opening locations.• Coordinated efforts to increase sales and departmental objectives through use of unique and innovative on/off site events and promotions.• Broke company membership sales record on three separate occasions.