Rob Hoffman Email & Phone Number

Pittsburgh, Pa, Us

North America

Murrysville

77 Design Co. is a comprehensive design, marketing, and printing company. The organization strives to perform with a mindset of our client’s needs first. Our focus and approach allows for more effective campaigns and materials, thus giving our clients a better return on their investment. This approach has always been the heart of 77 Design Co's success and our clients successes.

Pittsburgh, Pa

Develop and execute strategies for lead generation, sales, and all other matters related to revenue generation including marketing. Personally pursue and close sales opportunities and managing the sales process. Provides market feedback to the company leadership regarding competitive offerings and prospect needs. Builds a professional and trusting relationship with a client and understand the client's requirements.

At AAM I designed all collateral pieces including, brochures, data sheets, trade show displays, email campaigns, corporate website and product websites. Also, I had the responsibility of writing press releases, email broadcasts, and monthly marketing vertical email campaigns for product updates and launches. I assisted in creating and implementing the marketing plan as well as the budgetary process for department. I participated and assisted in the planning of sales meetings, company events and trade shows. I also acted as a representative of the co-op marketing program to an existing customer base, which included traveling to various US locations to expand the customer base product offerings from the company and grow relationships with the dealers.

At Mirage I was responsible to define project scope, timeline, and budget. I coordinated all projects from opening job, estimating, managing project team activities, and deliverables. I managed client project scope changes, while maintaining the ability to deliver projects on time and under budget. I was responsible for the development and maintenance of project documentation as well as communicating project milestones, status, issues, risks, and other information to project stake-holders and team members.While projects were on press I was present for press checks to ensure quality, correct color, and accurate reproduction of corporate identities. Finally, I was responsible for the negotiation of contracts and pricing with printing, bindery, and mailing vendors.

Founder and Publisher of a bi-monthly newspaper (The Front) focusing on arts, entertainment and literature in the city of Pittsburgh. Developed print, marketing, web and advertising campaigns for clients (Red Guitar Media-Design Agency). I Managed a sales staff, and oversaw operations of the company. These two sister organizations applied heavy a emphasis on customer service and relationship building with clients and vendors. I negotiated rates and advertising contracts with clients and advertisers as well as print costs for commercial web and sheet printers.

Created and implemented sales driven promotions such as live events and redemption programs. Increased direct business, new advertising agency business, and public relations campaigns. Voluntarily sold for The Pittsburgh Jobs Resource - including ad-vertorials, display ads, and coupon opportunities.