Creative Director. Hands-on, Award winning, Conceptual Art Director. Designer. Led and participated in all creative efforts for more than a decade of creative experience design ensuring delivery of creative at the quality level of the highly recognized and successful brands. This included, advertising campaigns, collateral, direct mail, trade show design, outdoor, marketing materials, package design, digital assets, for B2C and B2B. Created concepts, presented and produced: concept to completion.One particular success: Created a Direct Mail campaign that saved 400 jobs by keeping the factory open. Orders increased 200%!• Developed firm's initial pitch offerings and brand story based on market analysis which directly led to winning multi-year contracts from entry level to $1 million plus.• Led graphic designers, art directors and support personnel in $4 million agency.• Contracted and managed the work of freelance artists and outside design services.• Recruited national talent for illustration and photography for ad budgets in $6k-$12k range. • Created and supervised production of printed materials in support of product awareness, brand identity and effective sell through creating client loyalty.• Negotiated and managed all vendor and supplier relationships.• Consistently led firm's communication and presentation efforts with client-side C-level executives that facilitated strong project management and prioritized client's strategic goals.• Managed estimates/budgets from advertising, brochures, to complex direct mail 3-D assets with budgets from $20k and up.• Wrote and produced radio advertisements for debt consolidation airing regularly.• Directed creative management and developed achieved average project profit margins of 35%. • Foster repeat clients through consistent successes. www.creativehotlist.com/profile/rjamisonADVERTISING AWARDS (total of 75)
Listed skills include Advertising, Art Direction, Creative Direction, Graphic Design, and 41 others.
